Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

Level Data

• Led revenue optimization efforts by collaborating with cross-functional teams to enhance revenue operations at Level Data.
• Acted as a strategic consultant to key stakeholders in the GTM and Post Sales functions to drive revenue growth.
• Implemented data-driven strategies to streamline processes and improve revenue generation for the company.
• Successfully increased revenue by leveraging innovative solutions and fostering a culture of continuous improvement.

Head of Revenue Operations

SalesOps.io

Advising high-growth tech companies on commercial processes, tools, and analytics.

Rev Ops Expert

RevOps Rx Consulting LLC

Owner and Managing Consultant

Loop

Developing a Revenue Operations department by creating and implementing a roadmap that aligns with Loops’ vision and revenue goals. Leading the implementation of CRM and Tech Stack. Collaborating with executive staff to execute new revenue growth strategies
- Devising and executing the sales customer journey.
- Spearheading and directing the development of Salesforce architecture to meet the needs of the business.
- Developing all reporting and analytics for sales, executive staff, and investors.
- Supporting marketing and customer experience through operational strategies and reporting.

Toptal

Ensured successful execution of revenue operations initiatives by supervising and mentoring a top-notch team. Leveraged 9-box methodology to design account segmentation approach with key focus on buyer profiles, company demographics and company spending. Facilitated SMB sales teams for transactional and strategic accounts. Tracked sales velocity and conversions by developing dashboards for organizational effectiveness. Performed regular financial analysis and advised executive leadership on business performance and market trends for operational efficiency. Executed and monitored all aspects of sales stack, including Salesforce, ZoomInfo, and SalesLoft. 

-	Devised and executed lucrative strategies that resulted in achieving 5% more revenue per account.
-	Spearheaded and directed the development of a top-performing team of BDR and SDR generating revenue valued at $2M+ in a short span of 10 months.
-	Led the development and implementation of revenue operations strategies to drive growth and maximize profitability resulting in 30% YOY growth for 2022 revenue of $160.7M
-	Defined, developed, and implemented an OKR framework for both the VP of SMB and CRO to understand leading indicators of SMB’s pipeline and performance.

Senior Manager, SMB Revenue Operations

Revenue Operations Manager, SMB

Improved company performance by managing end-to-end operations of revenue forecasting process while formulating business decisions. Facilitated in training and development of top-performing sales representatives to drive results and improve performance. Devised and developed compensation plans for highly qualified employees. Maintained accuracy as well as provide insights on sales performance by monitoring data and reporting systems.
 
-	Improved and maintained sales efficiency by streamlining processes and reducing administrative tasks.
-	Structured viable sales strategies and implemented sales curriculum while managing CRM (Salesforce).
-	Planned and executed sales operations, enablement program, and effective strategy, supporting 15% YOY growth during 2020.

Sales Operations and Enablement Manager

Benefitfocus

Gathered precise data and generated ad hoc reporting for marketing and sales teams. Oversaw all aspects of contract and opportunity close process for sales department. Cultivated and executed effective training plans for growing sales operations team. Established key metrics for customer targeting while aligning territories to create more equitable market areas. 

-	Deployed sales stack tools, enabling salespeople to generate leads, maintain contact information, build proposals, acquire signatures, and communicate efficiently with the team and clients.
-	Created a process workflow to monitor renewals, resulting in higher retention rates and increased awareness of renewal opportunities.
-	Formulated and implemented robust strategy to drive seamless operations across organization.
-	Prepared sales operations strategy based on top-notch teams of 50 salespeople in SDR and Inside Sales, supported an increasing revenue YOY by 12%

Senior Sales Operations Analyst

ADESA

Leveraged advanced skills of Tableau to generate KPIs for sales performance and results management. Identified evolving needs and deployed lead retrieval system for industry tradeshows. Planned and directed acquisition-to-market strategy with reference to sales department. Played a vital role in delivering process improvements through SOPs for operational efficacy. Managed overall content locker and mobile equipment to support sales enablement. 

-	Provided leadership and assisted the executive staff with developing reports and analytics to tell a story and influence direction.
-	Delivered and managed digital sales enablement content locker for 500+ sales teams.
-	Successfully created and managed four budget components regarding sales department. 
-	Developed a successful “Demand Generation” program, by establishing and strengthening professional relationships with the marketing department, resulting in a 10% MOM increase in leads.

Dealer Sales & Services Operations Manager

Dealer Sales Operations Specialist

BidPal

Resolved customer queries in a timely manner by identifying root cause analysis and implementing necessary actions. Created process enhancements by liaising with executive team for both operations and sales, including onboarding and training. Spearheaded end-to-end operations of upcoming events. Increased sales by providing technical sales support. 

-	Played an integral role in successfully closing and executing 500+ deals.
-	Secured $100K on annual basis by developing process efficiencies and automation around client communication in Salesforce and Zendesk.

Manager, Operations

Audio Visual Solutions

Managed all sales and operations of audio visual services on property.  Trained and directed team while managing P&L.
•	Successfully led location to be most profitable within company
•	Increased revenue by 164%
•	Drove labor to revenue down by 12%

Director of Audio Visual Services

Expert in developing and implementing compelling GTM strategies in all areas of demand generation, business analytics, and work flows that win customers, and deliver measurable, revenue-generating outcomes. Recognized for enabling revenue growth through portfolio management, effective leadership, and providing business insights giving the right person the right metric at the right time to create the right impact. Track record of exceeding revenue targets and maximizing operational efficiency by developing and implementing revenue operational strategies. Proven success in formulating sales strategies and providing guidance to achieve KPI targets. Adept at leading, training, and empowering teams and individuals to ensure attainment of set visions and objectives. Proficient in planning and finalizing complex start-up businesses from inception to successful completion. Excellent communication (verbal & written), presentation, decision-making, business development, and attention-to-detail skills with an innate ability to navigate complex organizations to grow revenue.

taplio

The Battle

Natalie Furness - Revenue Operations

Christopher Morris

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