Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

Sprout Social, Inc.

Marketing Operations Manager

Shift Paradigm

- Implemented 6sense and a strategic ABM motion for a leading PEO and HR services provider. This implementation unified Sales, Marketing, and Operations teams which led to a 20% increase in SDR meetings booked.

- Optimized a global financial services company revenue process resulting in a 99% reduction in time from Marketing Qualification to BDR outreach. The optimization achieved $417K in projected opportunity cost savings through staffing efficiencies and $20K in technology cost savings.

- Led 7+ large-scale projects simultaneously for organizations with revenue totaling billions to implement key marketing and communications initiatives.

- Served as point of contact to communicate expectations and deliverables, and ensure project timelines and budgets are utilized effectively.

- Drove key marketing initiatives including campaign development, personas, lead capture, lead nurturing, and scoring strategies for B2B organizations.

- Chartered and maintained integrated digital marketing and internal communication strategies that drove brand awareness and acquisition.

- Hosted monthly webinars on behalf of Adobe to promote business use cases, best practices and thought leadership.

Senior Consultant

Consultant

Tyler Technologies

- Orchestrated sophisticated automated email nurture campaigns, overseeing the entire process from email creation, program setup, and list segmentation to thorough testing, deployment, and post-campaign reporting.

- Increased campaign engagement by 22% by designing and implementing a nurture series that utilized dynamic content and aligned with each customer’s journey stage.

- Delivered campaign strategy and reporting by leveraging attribution data to enhance overall campaign effectiveness. These strategies led to a 10% increase in CTR as well as an estimated $250k in pipeline creation.

- Implemented a routine data hygiene audit to address issues and ensure data quality. This led to a 22% decrease in bounce rate of targeted experiences.

Marketing Automation Manager

Digital Defense, Inc.

- Deployed a centralized processing methodology between Marketo and Salesforce, centralizing architecture and reducing lead processing time by 22% and providing enhanced visibility upon lead creation.

- Created, administered,  and monitored complex nurture programs, SMART campaigns, and progressive profiling.

- Collaborated cross-functionally with Product Marketing, SDRs, and other teams in the creation, segmentation, and deployment of multiple direct and partner channel campaigns. This collaboration led to 10x improvement on overall engagement across various marketing channels.

- Managed email marketing automation campaigns including, setup, targeting and A/B testing to deployment and data monitoring.

Marketo Administrator 

Enterprise Rent-A-Car

- Accelerated management initiatives to deliver more than $80,00 in monthly revenue growth within a highly competitive business market.

- Interpreted and transformed business data into meaningful communication and strategic marketing initiatives to maximize brand equity and market growth by more than 80%

- Directed over 30 employees, 5 ranked in Top 120 entry level employees nationwide, through daily meetings and sales training insuring company initiatives are clear, actionable and consistently met.

- Demonstrated a high level of consumer satisfaction by building rapport and optimizing company culture.

Assistant Branch Manager

Senior Consultant, Packaged Technology Operations at Shift Paradigm | 2X Marketo Certified Expert

Creative, resourceful, and fast-acting marketing and revenue operations professional experienced at driving brand and agency growth through strategic brand development, key partnerships, integrated marketing communications and project management.

Allan Navarro

Big milestone unlocked.

I’m officially an Adobe Certified Master Marketo Engage Architect 🎓

I took (and passed!) the exam on site at Adobe HQ in San Jose during the Adobe  Champion Forum, surrounded by some of the brightest minds in marketing operations. Thanks for the tips Chris Kelley ! 

Grateful to everyone at Adobe and my fellow Champs for the encouragement, laughs, and deep-dive discussions.

Special thanks to Bradley Bedford  and Amy Chiu for make this years champ forum one to remember!!!

AJ Navarro

2x Adobe Champion | Marketing Operations Manager | Marketo Engage Certified Architect | 4x Marketo Certified Expert | 6Sense Certified Expert

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Natalie Furness - Revenue Operations

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