Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

Big Business Agency

Sick of wasting money on ads that don’t lead to sales? I help businesses identify which ad led to which deal, giving you the clarity you need to scale profitably.

As a Senior Partner at BBA, I lead our Advertising Services division, supporting businesses across the UK and Ireland to reduce waste, increase impact, and connect ad spend directly to pipeline and revenue.

We work with companies operating in complex environments to simplify their sale to service workflows. Our approach aligns people, processes and platforms to drive business performance and sustainable growth.

With experience spanning Microsoft, Google, HubSpot and high-growth teams in the UK and overseas, I combine strategic insight with hands-on operational know-how to deliver meaningful results.

Senior Partner, Advertising Services

Circular Scotland

Circular Scotland is a business-led community driving the circular economy forward. Peer support. Real progress. Powered by Circle Networks.

Founder

Haim & Awa

We’re Kelly and Adam, based in the Scottish Highlands. We started Haim and Awa in 2021 to share our love of food and drink with a focus on locality and all that Scotland has to offer. We’re proud to champion small businesses, sustainable producers and the foodie finds that make each region stand out!

Content Creator

MarketingKind

I am delighted to be a Member of MarketingKind. We work with leading change-makers to build creative solutions to human problems. We do this through our Coffee with a Cause gatherings that improve the marketing of pioneering charities and social enterprises. We do this by leading xChanges that change the story on important issues. And we coach each other in becoming more purposeful, impactful and happier marketers through our Digital Fireside. To join us please get in touch or complete our short online application: https://www.marketingkind.org/join-us.

Member

Velstar | Shopify Premier Partner Agency

Yatter is now powered by Velstar, ensuring our clients receive the same world-class service across Paid, Owned and Earned marketing channels, as well as Shopify Design and Build.

Client Services Director

Yatter

We help ambitious businesses scale with expertly managed PPC campaigns.

Whether you're looking for Facebook, Instagram, Google, TikTok or LinkedIn ads, our team of experts have you covered.

https://weareyatter.com

ORCKID

As Business Unit Manager for our Revenue Operations practice, my role is to continuously empower the team who implements, integrates and improves the return-on-investment our clients see from their revenue platforms. How? By focusing on their people and processes first.

Business Unit Manager - Revenue Operations

Moment

Moment was born in late 2018 with a singular vision: to change marketing for the better, on the way to a better world.

Recognising the real need for companies to adapt to the ever-changing business development landscape; our design-led, data-driven and delivery-focused website development and inbound marketing solutions helped good brands to grow sustainably.

My role focused on developing the team, tools and techniques required for us to deliver on our mission for every client, with every campaign, at every chance.

In March 2022, Moment’s HubSpot capabilities were merged into ORCKID, part of the Selbey Anderson Group of agencies.

We Are Boutique

Promoted to Boutique’s Senior Management Team, I was charged with leading on department strategy and business growth across our core Digital services: data & insights, paid search, paid social, organic social, display advertising, technical SEO, CRO, email marketing, content marketing and marketing automation.

From an agency-wide, Operations perspective I was responsible for the models, processes and technology used to efficiently and effectively grow our clients’ businesses.

Head Of Digital

We Are Boutique. The better strategy and implementation agency. We think and do. Better.

I worked alongside peers in PR and traditional Media, leading our Digital team across specialisms in search, social, email and marketing automation. 

My role was to ensure we reached partnership status with each of our clients; delivering world class experiences for their customers and driving meaningful business results.

Senior Client Services Manager - Digital

Hatched Media

Hatched Media is an independent, full-service media agency. Recognized as one of Australia's fastest growing companies (2016, Financial Review Fast Starters List). They've succeeded on the principal of doing "better", not "more".

I joined as their first Client Services Manager, but was fortunate to fulfill a much broader role: working hand-in-hand with the Leadership Team to grow our digital offering, both internally and in-market.

My proudest achievement was launching the internal Social Media Buying function.

Client Services Manager - Digital

Scottish Marketer 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Client Services Director at Yatter 🤝 Content Creator at Haim & Awa🍴 Co-Host of SpokeSpeak 🎧 HubSpot Practitioner 🟠 Sustainability 🌱 Runner 🏃‍♂️

I help businesses operating in complex environments improve performance by aligning their people, processes and platforms.

My focus is on reducing wasted ad spend, improving revenue attribution and delivering commercial outcomes that stand up to scrutiny. Most of the time, that means working across sales and service to connect systems, clean up data and create space for teams to do their best work.

My background spans startups, scaleups and multinationals, including time at Microsoft and within high-growth teams, as well as partnerships with platforms like Google and HubSpot.

I specialise in:

📈 Advertising strategy: cutting waste and linking spend to revenue

⚙️ Operational delivery: building connected systems and workflows that scale

🟠 CRM and related applications: focused on HubSpot and integrated performance systems

I care deeply about sustainability, fairness and making business a force for good. I believe that when systems run well, people can focus on the work that really matters.

Outside of work, I’m a lifelong learner with a strong interest in sustainability, psychology and technology. I’m also a fan of slow travel, local food and thoughtful conversations about how we live and work.

If you’re navigating complexity and want your advertising or operations to work harder (and smarter), I’d love to connect.

taplio

The Battle

Natalie Furness - Revenue Operations

Adam J. B.

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