Various publications and organizations

Preparing articles for print from the research and interview stages to polishing final copy. 

Not only do I get to do what I love– write– but through my heavily ag-focused work I also get to get to meet the amazing people all over the world who help put food on our tables, oh, and beer in our fridges!

I also provide freelance writing and communications services for other industries such as business, real estate, and academia. I love to research, hear what people are thinking and doing, and I'm committed to continuous learning. Basically, if you give me an assignment, I'll figure it out and turn it into a story, regardless of the subject.

Freelance Writer

PayShepherd

Supporting the PayShepherd team and their SaaS to help manufacturing, mining, and other heavy industrial sites manage vendor relationships, save millions annually, and continuously improve process efficiency.

We believe vendor relationships are the core of industrial success. Yet for too long, poor vendor management has left people comfortably uncomfortable, risk is off the charts and performance is not rewarded. An ancient, paper-heavy process is to blame.

As a result, hundreds of billions of $$$ per year is wasted and countless relationships ruined forever. PayShepherd’s vendor relationship management (VRM) solution is revolutionizing the path forward.

PayShepherd has built a unique technology that monitors vendor spend, contract compliance, and work performance daily. Establish a foundation of accountability, alignment and common language that leaves risk, surprise and uncertainty where they belong–in the past. 

Build excellence with exceptional relationships at your industrial worksite today with PayShepherd (https://www.payshepherd.com/demo).

Senior Content Marketer

Calgary Real Estate Board

Working with CREB®, I enjoyed being part of a not-for-profit organization and working on their awesome communications team. Some of my key responsibilities were to:
•	Update news and events on both the public and member websites
•	Research and write posts for CREB®Talk, CREB®'s REALTOR® blog
•	Research topics and draft pieces for member bulletins, surveys and emails
•	Apply constant attention to detail, ensuring that communication through various channels met       standards of consistency, formatting and branding policies
•	Support the communications team and other departments in their efforts to best support CREB® members in their day-to-day business and interests
•	Carry out internal communications needs as requested

Communications Assistant

AGORA Undergrad Journal at Red Deer College

Working for three consecutive years on this annual academic journal gave me the opportunity to learn and practice valuable skills in the editing and publishing processes, such as:
•	Editing copy for grammar and clarity 
•	Formatting in preparation for publication
•	Fact checking and maintaining positive communication with authors and senior editor
•	Proofreading

Copy Editing Apprentice

Ever since I can remember, I've been obsessed with writing and passionate about hearing and sharing people's stories.

For over 10 years, my work's been heavily focused on Canadian agriculture and business, and I've loved every minute of it.

Right now, I'm especially excited by the tech wave swelling across Alberta. The talent and heart that's powering amazing AI and IA solutions that help make people's days better and businesses more profitable for the future, is a movement I'm diving into in my research and writing. It's a fantastic story to help tell.

In my free time, I'm passionate about food – cooking and eating it. I'm also a devoted CFL fan. Stampeders in 2024!!!

Natalie Noble

OnPurpose

OnPurpose helps businesses communicate and demonstrate the value they bring to their customers. We work with leadership teams in complex industries such as manufacturing, advanced technology, business services, and economic development to:

Attract new customers
Deepen existing customer relationships
Improve marketing efficiency across their organization

Principal

Field Notes

Field Notes is the first company in North America to make herbal liqueurs using distilled field peas grown right here in our province. Our first product, Don't Call Me Sweet Pea, is a garden amaro that can now be found on shelves across Alberta.

Founder

Edmonton Economic Development Corporation

Director of Marketing, Trade & Investment

Manager, Digital Marketing

The Chopped Leaf

Co-Owner of first and flagship location in Edmonton, located in the heart of downtown at Commerce Place. The Chopped Leaf is fresh & healthy restaurant serving a distinct menu of Chef Designed Salads, Quesadillas, Bowls and Appetizers.

Co-Owner

HOT 107

HOT 107 challenged terrestrial radio in many ways. We launched as an independently owned radio station in a major market that was competing with two other Top 40 brands. Our marketing budget was less than $50,000 and we launched with no on-air personalities and no commercials, forcing us to be more creative and entrepreneurial in how we built an audience and generated revenue to offset our operational costs.

Responsible for the development and launch of HOT 107's brand both offline and online. I worked with clients and partners to create promotions that increase listenership and loyalty to the station via on-air, online, and mobile media.

Under my direction, HOT 107 won the award for Best Streaming Broadcast Station, surpassing high-profile stations as Power 106 (Emmis Communications - LA)

Director, Promotions & Marketing

Matrikon

Reporting directly to the VP, North America I worked with 15 business leads and 3 branch managers to develop and execute B2B marketing plans and developed marketing communications to support the business goals of growth and thought leadership.

Activities include: lead management, campaign planning & execution (email & integrated), partner program marketing, product launch planning & execution

Product Marketing Manager, North America

91.7 The Bounce

Director, Marketing & Promotions/CCD Coordinator

“Never turn down an opportunity because you don’t know how to do it. You’ll miss out on your most exciting work.” I’ve approached my entire career—which includes investment banking, and roles in tech, broadcast media, and economic development—with this philosophy in mind, and it’s placed me in the middle of challenging, satisfying, and memorable experiences.

Running OnPurpose keeps me in lock step with entrepreneurs, the lifeblood of any city, helping them make meaningful connections with their customers through marketing, business development, and customer experience.

From working with the team at BGE Indoor Air Quality Solutions to create and activate an integrated marketing program, to building a modern trade and investment brand and strategy at Wood Buffalo Economic Development, I work with B2B organizations to operationalize their brands and deliver on the experience they want to provide their customers.

For me, it always comes back to entrepreneurship—both supporting other businesses and running my own. My first foray was a quick serve restaurant, and now I’m co-creating Field Notes, where we're unconventional spirits that share stories of culture and place using high quality ingredients. Our first spirit—Sweet Pea Amaro—is the first commercial spirit in North America fashioned from distilled field peas, and it takes you through the wonders of the Canadian Prairies with its unique ingredients. Jaya Chai Liqueur is a modern take on a longstanding South Asian ritual.

taplio

The Battle

Natalie Noble

Faaiza Ramji

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