Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

I’m starting an Instagram account for my business from scratch. 😅
This wasn't a “new year, new platform” move.
I thought this through for a long time.

Here’s why I’m doing it:

-ManyChat is an official IG partner, which means I can move people from IG to my mailing list and make sales without being penalized by the algo.

-With the ManyChat automation, getting ROI on my marketing is a lighter lift. 

-It’s easier than ever to be discovered by strangers at scale on IG. Let's see if I can crack that code while refusing to jump on trends that just aren't me.

-IG was my original social platform of choice. I started on LinkedIn for two personal reasons:
1) I have a chronic health condition that makes being visible (through pics/videos) online really hard.
2) I didn’t have strong enough boundaries back then and IG had a grip on me so I took a break from it in 2019.

But it’s been 7 years.
I've made huge progress on managing my condition.
I’ve done a lot of work on my boundaries.

Will starting from zero be humbling? Definitely.

Maybe it’ll be a disaster.
Maybe it’ll be a breakthrough.
Maybe I’ll love it.
Maybe I’ll hate it.

The only thing I know for sure is that I’ll learn a lot.

And I’ll be sharing the play-by-play with the Momentum community:
What worked
What flopped
How I’m juggling LinkedIn, IG, and my weekly newsletter
My systems, shortcuts, and sanity-savers

I haven't opened the account yet (starting in Feb), but when I do…what’s your IG handle?

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

Amy Porterfield sunsetting Digital Course Academy is NOT proof that "courses are dead", IHMO.

It’s proof that things evolve. ie. Business models, marketing channels, your audience's needs and behaviours...etc.

I don't think courses are out.
But I do think things have changed.

What’s harder now:
-Selling static courses on a topic where change is constant.
-Getting people to invest four figures with no support or human interaction.
-Selling generic advice when everyone can get that for free.
-Selling courses with broad promises. I'd argue that specificity has always sold better than broad for most people but these days, I don't think anyone can get away with broad, even the big names.
-Selling a course that doesn't answer "why should they learn this from YOU vs all the other options, including AI".

There's prolly more, but I'll stop there.

My point is, when a big name like Amy P. makes an unexpected move like that, people are quick to jump to blanket statement conclusions.
The entire internet starts yelling "PIVOTTTTTT!"

And they completely abandon an offering of theirs that they have no good reason to.
ie. Their decision isn't based on THEIR OWN business data.

Yes, the online learning landscape has changed. 
So you might need to make some changes. Maybe even major ones.

But don't assume that Amy's decision to cut out her course is best for your business, too.

I mean I just bought a course the other day.
People are still buying courses.

Where you at with selling or buying courses in 2026?

P.S. Nina Everflow is my go-to recommendation for anyone looking to update or create their course. They don't call her "The Course Whisperer" for nothing.

2026 is the year we track our marketing! Who’s with me??

I’ve officially stepped into my alter ego: Nerdy Nat 🤓

She’s currently creating a UTM strategy.
She’s not afraid of spreadsheets.
She’s over-the-top curious about tracking links.

Nerdy Nat can’t wait to collect data and be all organized about it so she can see:

-What’s actually moving the needle
-What needs to be ditched
-What needs to be tweaked
-What has to be doubled down on

Especially as she forays into Instagram marketing land this February.

Nerdy Nat demands receipts.
Nerdy Nat demands clarity.

But most of all, she’s thrilled about the alliteration in her name. 🤪



Image: a gif of Nerdy Nat putting on reading glasses and pushing them up the bridge of her nose.

A gif of me in a forest green hoodie putting my reading glasses on and pushing them up the bridge of my nose with a slight smile on my face. 

Founders, if you’re serious about growing your business through content, you gotta start tracking.

I know, I know.
I resisted tracking for years because it reminded me of my days working in corporate. 
Because I thought it would suck the joy out of posting.
I thought it would make the process of content creation inauthentic because decisions would be driven by numbers.
I thought it would make me obsessed with vanity metrics.

But the data-less approach is the soul-sucking one.

Because you don’t know what’s working and what’s exhausting you for no return.
You can’t intentionally double down nor confidently decide what's not worth doing again.
And your learning process is either non-existent or a looooot slower.

So nowadays I’m all for tracking in service of making content creation fruitful and sustainable.

Here’s what I’ll be helping my Momentum members track so that they can make smarter marketing decisions this year. ⤵️

Ease:
From a scale of 1-5, how hard did this feel to create?


Alignment:
How many pieces of content were not in alignment with my offerings/brand/business goals?


Lead indicators, aka the actions you commit to, like:
Number of posts published 
Number of emails sent
How many ideas you repurposed


Lag indicators, aka the results of your actions, like:
# of email subscribers
# of inbound leads
# of saves
# of opportunities created (podcast invites, collabs, speaker invites)

Tracking allows for better outcomes. Which is rather joy-giving, no?

If you’re still hesitant to start tracking, I’d love to hear why.
If you’ve been a long-time track star, would you share a tip that’s worked well for you?

I spy a GIANT gap between your big hairy marketing ambitions and your ability to follow-through. 😬

Let's create your anti-burnout plan. ⤵️

Create your anti-burnout marketing plan

Which of these platforms do you use to learn about marketing or to stay in the loop with a marketing voice that you follow? 
(List in order of where you spend the most time to the least.)

a) LinkedIn 
b) Email / newsletters
c) Instagram
d) YouTube
e) Podcasts
f) Other? 


Asking cuz I’m rethinking where certain conversations belong—and your answer might help me meet people where they already are.

P.S. I'm staying on LinkedIn, in case you thought I was leaving.

magpie inc

mapgie creates space for people and communities to imagine a healthy, sustainable future after traumatic events.

Founder and lead practitioner

Hazardscape 

provided expertise and training in trauma-infomred policy, strategic vision and planning, and community engagement in emergency management for Indigenous communities affected by disasters, notably evacuations and long-term displacement.

policy lead

McOrmond Consulting

Supporting change management, labour force strategy, and strategic planning to build organizations ready for 21st century challenges of transparency, sustainability, community regeneration, and decolonization

Founder

Metis Nation of Alberta

* community-based programming to support Metis children and families; including land-based and strengths-based learning activities focused on culture, identity, and wellbeing
* streamlined program materials development and delivery
* provided Metis Cultural Awareness Training to service providers and practitioners
* built team and developed strategic vision and values-based program planning to meet objectives, including identifying partnership opportunities

Manager, Early Years 

Government of Alberta

* Initiated the cross-ministry Provincial Resilience and Disaster Risk Reduction Strategy to reduce long-term impacts of extreme weather events in Alberta on vulnerable communities and individuals 
Implemented divisional GBA+ training and evaluation 
* Intergovernmental policy and program negotiation, including interp-provincial policy coordination
* Secretary for the Alberta Public Safety Assistant Deputy and Deputy Minister Committees
* Secretary for Canadian Council for Emergency Management Officials and Senior Officials Responsible for Emergency Management, Pan-Canadian F/P/T tables
* Public Engagement and realtionship building 
* Policy and legislation research, analysis, and negotiations

Director, Policy and Legislation

Working in a climate of constant change, develop cross-ministry integration of implementation and evaluation requiring negotiation to harmonize performance indicators and build collaborative relationships. This requires coordination and alignment across the GOA to measure recovery and align with strategic goals. 

Took on additional responsibilities as acting Executive Director, including input into strategic direction of public safety governance and task force transition. 

This position requires developing a culture of pro-active evaluation within the GOA to provide evidence-based options for decision makers.

Director, Strategic Evaluation

Working closely in a collaborative, high performing policy team, tracked emergent issues from the Alberta 2013 floods that required options and recommendations development. Prepped briefing notes and decision documents with a broad range of ministries to move decisions forward for funding and new program development and delivery. 

cool things: some of the projects funded through these initiatives resulted in improvements to provincial infrastructure, helped ensure kids could go to school after the flood, and may have resulted in the discovery of a new dinosaur.

Issues Manager (Policy), Flood Recovery Task Force

Project and portfolio management; consensus building; stakeholder engagement; public consultation; strategic project alignment; strategic advice in policy and legislation; writing and editing government documents; staff development; training development and delivery.
 
Member of the Reaching Our Full Potential evaluation team and the Human Services Culture Transformation Evaluation Team

Manager, Projects and Initiatives

Project management, including legislative amendments, unit development, and strategic advice for Traffic Safety Act Amendments 2012 (Impaired Driving); strategic advice to Assistant Deputy Minister and management team; preliminary development of knowledge mobilization portal; staff management and development

Team Lead Business Intelligence and Policy Unit (secondment)

Brand Development; Resource management; Customer satisfaction and engagement; Symposium organisation and delivery; Llegislation and policy

Policy Analyst

Program and outcome evaluation; report writing; data analysis; development of evalution instruments; training; strategic positioning.

Consultant

Office for National Statistics

Statistical modelling; data mining; data analysis; survey development and delivery; staff training and development; writing; presentations

Also represented the UK government at:  17th International Conference of Labour Statisticians.
Geneva, Switzerland. November 29 – December 3, 2004

And was a working member of the following working groups:
Working Group on Decent Work
Working Group on Gender Mainstreaming
Working Group on Working Time
Working Group on Statistics of Trade Union Membership and Collective Bargaining Coverage

Senior Researcher

I am a cultural interpreter and translator. 

I worked for 4 years in the heart of the Empire ... the UK statistics organization that traces its roots back to the 1066 domesday book. 

I also did work for Eurostat and the International Labour Organization finding ways to make labour market and time use data (which is used worldwide to build policy measures for places like the OECD, tequiring internstional consistency within measures) more inclusive across genders and cultures in 2004. 

I also worked for the Canadian government, two provincial governments (BC and Alberta - polar opposites on the poltical spectrum), which included pan-Canadian policy and strategy coordination for emergency management.

leaving colonial government, i worked for tue Métis Nation and now work   Indigenous governing body, now I work on reserve supporting First Nations recovery after disasters. 

One of my dads is a political refugee from Chile, and grew up in the Chilean diaspora. 

There are few people who have the kind of cultural immersion in their professional experience across multiple governments in different roles, not as a consultant going from one to another. 

I have studied well-being from the nehiyaw (cree), siksika (blackfoot), and Métis worldviews, with a focus on Lii Métis Tohtamowin (Red River Cart Wheel teachings). I am also a sociologist with expertise in the labour market and understanding structural dynamics that (re)create situations that can cause trauma without the tools to navigate these situations. 

My practice includes decolonization, somatic embodiment and regulation strategies to help people build a good life through learning to build secure attachment. 

I am a queer, Métis single mum of two living and practicing in amiskwaciwâskahikan (Edmonton).

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Natalia Sanyal

Trisha McOrmond BA(Hons), CMP, TICC 🏳️‍🌈

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The Battle

Natalia Sanyal

Trisha McOrmond BA(Hons), CMP, TICC 🏳️‍🌈

Followers

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Engagements

Likes

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