Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

I’m starting an Instagram account for my business from scratch. 😅
This wasn't a “new year, new platform” move.
I thought this through for a long time.

Here’s why I’m doing it:

-ManyChat is an official IG partner, which means I can move people from IG to my mailing list and make sales without being penalized by the algo.

-With the ManyChat automation, getting ROI on my marketing is a lighter lift. 

-It’s easier than ever to be discovered by strangers at scale on IG. Let's see if I can crack that code while refusing to jump on trends that just aren't me.

-IG was my original social platform of choice. I started on LinkedIn for two personal reasons:
1) I have a chronic health condition that makes being visible (through pics/videos) online really hard.
2) I didn’t have strong enough boundaries back then and IG had a grip on me so I took a break from it in 2019.

But it’s been 7 years.
I've made huge progress on managing my condition.
I’ve done a lot of work on my boundaries.

Will starting from zero be humbling? Definitely.

Maybe it’ll be a disaster.
Maybe it’ll be a breakthrough.
Maybe I’ll love it.
Maybe I’ll hate it.

The only thing I know for sure is that I’ll learn a lot.

And I’ll be sharing the play-by-play with the Momentum community:
What worked
What flopped
How I’m juggling LinkedIn, IG, and my weekly newsletter
My systems, shortcuts, and sanity-savers

I haven't opened the account yet (starting in Feb), but when I do…what’s your IG handle?

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

Amy Porterfield sunsetting Digital Course Academy is NOT proof that "courses are dead", IHMO.

It’s proof that things evolve. ie. Business models, marketing channels, your audience's needs and behaviours...etc.

I don't think courses are out.
But I do think things have changed.

What’s harder now:
-Selling static courses on a topic where change is constant.
-Getting people to invest four figures with no support or human interaction.
-Selling generic advice when everyone can get that for free.
-Selling courses with broad promises. I'd argue that specificity has always sold better than broad for most people but these days, I don't think anyone can get away with broad, even the big names.
-Selling a course that doesn't answer "why should they learn this from YOU vs all the other options, including AI".

There's prolly more, but I'll stop there.

My point is, when a big name like Amy P. makes an unexpected move like that, people are quick to jump to blanket statement conclusions.
The entire internet starts yelling "PIVOTTTTTT!"

And they completely abandon an offering of theirs that they have no good reason to.
ie. Their decision isn't based on THEIR OWN business data.

Yes, the online learning landscape has changed. 
So you might need to make some changes. Maybe even major ones.

But don't assume that Amy's decision to cut out her course is best for your business, too.

I mean I just bought a course the other day.
People are still buying courses.

Where you at with selling or buying courses in 2026?

P.S. Nina Everflow is my go-to recommendation for anyone looking to update or create their course. They don't call her "The Course Whisperer" for nothing.

2026 is the year we track our marketing! Who’s with me??

I’ve officially stepped into my alter ego: Nerdy Nat 🤓

She’s currently creating a UTM strategy.
She’s not afraid of spreadsheets.
She’s over-the-top curious about tracking links.

Nerdy Nat can’t wait to collect data and be all organized about it so she can see:

-What’s actually moving the needle
-What needs to be ditched
-What needs to be tweaked
-What has to be doubled down on

Especially as she forays into Instagram marketing land this February.

Nerdy Nat demands receipts.
Nerdy Nat demands clarity.

But most of all, she’s thrilled about the alliteration in her name. 🤪



Image: a gif of Nerdy Nat putting on reading glasses and pushing them up the bridge of her nose.

A gif of me in a forest green hoodie putting my reading glasses on and pushing them up the bridge of my nose with a slight smile on my face. 

Founders, if you’re serious about growing your business through content, you gotta start tracking.

I know, I know.
I resisted tracking for years because it reminded me of my days working in corporate. 
Because I thought it would suck the joy out of posting.
I thought it would make the process of content creation inauthentic because decisions would be driven by numbers.
I thought it would make me obsessed with vanity metrics.

But the data-less approach is the soul-sucking one.

Because you don’t know what’s working and what’s exhausting you for no return.
You can’t intentionally double down nor confidently decide what's not worth doing again.
And your learning process is either non-existent or a looooot slower.

So nowadays I’m all for tracking in service of making content creation fruitful and sustainable.

Here’s what I’ll be helping my Momentum members track so that they can make smarter marketing decisions this year. ⤵️

Ease:
From a scale of 1-5, how hard did this feel to create?


Alignment:
How many pieces of content were not in alignment with my offerings/brand/business goals?


Lead indicators, aka the actions you commit to, like:
Number of posts published 
Number of emails sent
How many ideas you repurposed


Lag indicators, aka the results of your actions, like:
# of email subscribers
# of inbound leads
# of saves
# of opportunities created (podcast invites, collabs, speaker invites)

Tracking allows for better outcomes. Which is rather joy-giving, no?

If you’re still hesitant to start tracking, I’d love to hear why.
If you’ve been a long-time track star, would you share a tip that’s worked well for you?

I spy a GIANT gap between your big hairy marketing ambitions and your ability to follow-through. 😬

Let's create your anti-burnout plan. ⤵️

Create your anti-burnout marketing plan

Which of these platforms do you use to learn about marketing or to stay in the loop with a marketing voice that you follow? 
(List in order of where you spend the most time to the least.)

a) LinkedIn 
b) Email / newsletters
c) Instagram
d) YouTube
e) Podcasts
f) Other? 


Asking cuz I’m rethinking where certain conversations belong—and your answer might help me meet people where they already are.

P.S. I'm staying on LinkedIn, in case you thought I was leaving.

The Content Witches

Designed content strategies for clients, including solopreneurs, Literary/Publishing professionals, JEDI practitioners, and not-for-profits.

Compiled market research to identify target audiences and their needs.

Built content briefs outlining each project's strategy, goals, objectives, and tactics.

Crafted compelling, human-centred, inclusive, and accessible copy across channels, including website pages, blog posts, and email campaigns. 

Managed own social media accounts, including developing content calendars, creating and scheduling posts, and engaging with followers.

Leveraged insights & analytics to inform future opportunities for content.

Storyteller

CIBC

Senior Content Writer

Technical Writer

Room (of One's Own) magazine

•Maintaining Room Magazine’s Twitter, Tumblr and Facebook Fanpage with
relevant content and focus on “conversation starting.”
•Promote Room at public events (WOTS, Writer’s Festivals)
•Promote Room to writers and other professional groups (e.g., schools, editors etc.)
•Maintaining and developing relationships with professional organizations (ie BCAMP, CMPA) 
•Ensure a webmistress is assigned to:
   Ensure that Room’s website files are maintained and protected appropriately.
   The Maintenance of web page and web marketing strategy
•Organize readings and Room events
•Manage public relations with the media
•Develop partnerships 
•Be responsive to publicity opportunities

Marketing & Social Media Coordinator

Orange Course

Provide freelance writing services to Orange Course. Provided search engine optimized blog content for their website.

Freelance Writer

Sullivan Entertainment

Assisting in processing orders from Shop at Sullivan online store using Magento platform
Using Google Adwords keyword planner to create blog topics and headlines to maximize SEO  
Research and report E-commerce metrics/analytics
Updating Sullivan Entertainment's Tumblr and Google+ pages with relevant content
Provide customer service to the company’s E-commerce consumer network

NOTABLE ACCOMPLISHMENTS:
October 2014: Creating blog post that received 120K~ organic views on Facebook
Created a quiz through the app Qzzr taken by 8K~ participants.

E-Commerce and Social Media Coordinator

Room Magazine

•Maintain and develop the master content calendar for Room's blog 
•Copyedit and proofread all blog content
•Oversee and manage blog writers
•Optimizing content for search engines and lead generation 
•Track and report on all site metrics

Interim Blog Coordinator

•Recruiting prospective “Roomies” and interviewing qualified candidates 
•Ensuring that new Roomies receive the required training/mentorship to execute their specific duties and editorial demands 
•Maintaining good employee relations through implementation of check-in meetings with Roomies

Human Resources Representative

Jobpostings

Developing, coordinating, and implementing a social media strategy to convey the Jobposting’s vision, goals, and initiatives to engage students, businesses and Post-Secondary institutions across Canada. 

Developing and building relationships with student clubs/organizations and other partners and groups, including existing and future partners at the provincial and national levels, the media, and the general public. 

Staying abreast of current social media tools and identify and interpret social media trends. 

Monitoring and adjusting the social media strategy as necessary.

Social Media/Communications Intern

HUSH Magazine

•Assisting in maintaining and searching for content for Hush Magazine’s Online Marketing and Social Media (Facebook,Twitter, Instagram) campaigns
• In co-­‐operation with the Editor, coordinating, researching and writing event based content and listings online
• Coordinating with PR team to ensure that all communications—whether e-­mailed,entered on the Website, or distributed through social media, and either text,image—have a consistent
message
• Attending events on behalf of Hush Magazine to promote and represent the magazine
•Coordinating coverage from the magazine including Photography and any applicable editorial features for events
• Manage public relations with the media
•Develop partnerships 
•Be responsive to publicity opportunities
•Maintain and develop relationships with professional organizations

Public Relations Representative

•Overseeing the content of feature articles
•Generating ideas for features with writing staff
•Managing writing staff 
•Sending out emails to writers which can include word count, deadline, fee and writing style;
•Editing and re-writing articles, some of which may be rejected or returned to the writer for    revision;
•Check text to ensure it is well written and logically structured
•Correct grammar and spelling
•Check facts and raise queries with the author
•Check illustrations/photograph and captions are correct.
•Proofreading all pages before going online/to press;
•Raising the profile of the magazine;
•Networking with others at industry events

Contributing Features Editor (Arts)

Nailah King wants to live in a world where meetings are brief, stories are magic, and gifs reign supreme. 

I help conscious leaders create a conscientious writing practice so they can craft stories of belonging within their communities.

I'll put a spell on your content.

taplio

The Battle

Natalia Sanyal

Nailah K.

Followers

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taplio

The Battle

Natalia Sanyal

Nailah K.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natalia Sanyal's LinkedIn Performance

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Performance ScoreNatalia Sanyal's LinkedIn Performance