Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

Lovelution Lab

• Liberatory Design practitioner coaching 5 CEOs, 12 executive leaders, 7 teams, and 2 boards on incorporating equity and inclusion into strategic plans during intersecting pandemics to operationalize aligned KPIs and OKRs while dismantling white dominant culture practices. Resulting in increased investments in anti-racism projects focused on systems change within their organizations.

• Orchestrated a lean team of 3 contractors and 1 consultant with specialized skills in finance, HR, and marketing; streamlined operations and improved project delivery efficiency by 20%.

• Developed innovative strategies for esteemed clients such as NASA, Peer Health Exchange, Grand Lake Montessori, and Lighthouse Community Public Schools; drove DEIB strategy through customized solutions, yielding an 85% client satisfaction rating.

Culture Strategist & Systems Change Consultant

Mama J Love Consulting LLC

• Orchestrated a lean team of 3 contractors and 1 consultant with specialized skills in finance, HR, and marketing; streamlined operations and improved project delivery efficiency by 20%.
• Guided executive leaders and teams on Liberatory Design principles, enhancing crisis management and strategic planning agility amid intersecting pandemics since March 2020.
• Driver for mixed-method data collection and analysis of organizational culture data that informed organizational development, capacity building,  and implementation of equity plans inclusive of all 
stakeholders' voices.
• Developed innovative strategies for esteemed clients such as NASA, Peer Health Exchange, Grand Lake Montessori, and Lighthouse Community Public Schools; drove DEIB strategy through customized solutions, yielding an 85% client satisfaction rating.

CEO, Founder & Independent Consultant

Diverse City Group (acquired by Inclusology)

•    Orchestrated a comprehensive overhaul of HR operations, implementing a new hiring process that boosted employee satisfaction by 20%.
• Spearheaded the creation of an employee handbook to optimize processes for a diverse workforce, ensuring 100% compliance and fostering a culture of accountability and respect within the organization.
• Established comprehensive client work guidelines aligned with core values, resulting in a 50% increase in client satisfaction scores and a 90% reduction in client escalations in 30 days.
• Streamlined end-to-end recruitment process for Data Scientist role by sourcing top talent and coordinating interviews; expedited onboarding by 30 days, reducing time-to-fill metrics.
• Secured a $5,000 grant from The Red Backpack Fund, mitigating startup expenses for employee benefits to optimize business development efforts focused on enhancing the employee life cycle.

Vice President of People & Culture 

Lighthouse Community Public Schools

• Championed the DEI Team's vision by co-designing the all-staff DEI learning arc; executed impactful strategies resulting in a 75% rise in employee satisfaction and inclusive workplace culture.
• Led a 25-member racial affinity facilitator team over 2 years, fostering DEI learning for 200+ staff; Achieved and sustained an 84% staff sense of inclusion and belonging after DEI sessions in both years.
• Led staff and family data collection efforts, analyzing DEI experiences, engagement, and retention data for board, executive, organizational, and HR teams; findings drove actionable insights for strategic decision-making and policy enhancements.
• Orchestrated data-driven workshops for cross-functional teams to align leadership and staff across the organization to adopt an Outcomes & Key Results framework, resulting in increased project efficiency.
•  Leading for Equity Fellow | National Equity Project: Sep 2018 - May 2019

Manager of DEI (Diversity, Equity & Inclusion) Initiatives & Organizational Data

• Established and refined operational mechanisms to manage data collection and analysis procedures at organizational and school site levels, enabling the prompt delivery of data dashboards following each assessment period.
• Designed and implemented customized reporting solutions for school stakeholders with Excel, Tableau, and Schoolzilla, increasing data-driven decision-making across the charter management organization.
• Delivered in-depth analyses of student performance metrics to internal school leaders, funding organizations, and the community; enabling informed decision-making and fostering transparency in educational initiatives.

Instructional Data Manager

Mills College

• Data analyst and liaison for two Department of Education, National Science Foundation-funded projects supporting teacher and student learning in mathematics through lesson study.
• Facilitated developing, creating, and maintaining two FileMaker Pro databases to track artifacts by 300 teacher participants submitting electronic and hard copy artifacts.
• Conducted in-depth analysis of student and teacher assessments and videos using statistical techniques and video coding tools; generated insights to enhance strategies and optimize outcomes monitoring.

Research Associate | Lesson Study Group

National Writing Project

•  Expanded personal knowledge in teacher professional development specific to writing and leadership.
•  Managed end-to-end coordination of mixed-method research projects, producing meaningful quantitative and qualitative insights for internal and external audiences.
•  Championed coordination of research-related assessment conferences by aligning internal research teams and writing project sites, driving forward-thinking strategies that propelled industry recognition and knowledge dissemination.

Research Associate

NAGWS

Created “Inclusion and Social Justice” paper series to generate public and academic awareness.

VP of Inclusion & Social Justice

The Mama of Systems Change - working with me feels like a consensual hug 🤗 Cultural Strategist & Systems Change Consultant 🌈 Cultivating communities for BIPOC changemakers 🖤🤎

Together let's co-create inclusive communities that understand the importance and power of change—within ourselves, our homes, and generations to come 💫

Hey there! 👋🏽  I am a Black queer mama, and I stand at the intersection of diverse identities and communities. This unique position allows me to serve as your:
• Thought partner 
• Inclusive strategist
• Embodiment coach

Let's ignite the change that starts at home and work that ripples into the world. 💖

My Street Cred 😎 includes:

•  4 decades of lived intersectional experience and agility.
•  20+ years of experience in data-driven professional development, DEIB, and culture work.
•  Over 7 years of experience serving as a project manager for Bay Area and national DEIB initiatives. 
•  Over 5 years driving Human Resources Manager functions such as talent development, employee retention and engagement, and DEIB.
•  A 5-year testament to resiliency—rebuilding my family and community after a divorce.

Ready to activate your changemaker journey? Send me a message here or at jillian@mamajlove.com!

taplio

The Battle

Natalia Sanyal

Jillian "Mama J" L.

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