Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

Via Lucent

Founder

LaunchBreak

I ran Division 1 cross country for the University of Minnesota and am a founding member of LaunchBreak. It is a network of current and former collegiate athletes.

Founding Member

Women and Climate

Laurie helps high performing people develop new reactions, instincts, and feelings so that they can access the smartest parts of their minds during high stakes situations to get better results.

You’ve already learned all the tips, tricks, tactics, and practices you need to do your job well. This is not that kind of session. 

Laurie will show you how to see what you cannot see and move your energy to access new levels of performance around the skills you already have. You’ll experience lasting change and have no homework.

You’ll also liberate some of your valuable energy.

Your instincts, reactions, and feelings impact your ability to be creative, insightful, intelligent, and have executive presence. When we perceive a threat, we close down the best parts of our minds and cannot access high levels of creativity, insight, and intelligence. It’s happening to your team too. 

Think of situations with your team, peers, and leadership that haven’t gone the way you want them to go. Laurie will help you explore those situations, see into the blind spots that hold your teams back, and help move your energy to produce better results.

Laurie is an Architect turned Executive Coach. She has managed $100M in construction, passed all seven licensing exams in five months, has filled up a passport, ran Division 1 Cross Country, broken her own foot to hit a goal, and burned out twice. She’s tried every possible way to level up and has found the fastest route to both high performance AND balance. Work doesn’t feel like work to her anymore, she has more impact than ever before, and she has more energy at the end of the day than she started with. 

She is here to help world changers who are in a position to move the needle on climate do it faster, with bigger impact, greater ease, and more balance.

Speaker

Minneapolis Public Schools

Manage multi million dollar budgets for construction and renovation on existing K12 schools. Hire Architect/Engineer teams, manage design development, and manage contractors through construction closeout. Work with stakeholders to ensure design meets programmatic and maintenance needs.

Project Manager / Owner’s Representative

SmartLam North America™

I can help you understand manufacturing criteria to plan for success in your cross laminated timber design.

Architectural CLT Expert

Dakota County Technical College

Teaching Architectural Technology students refines my coaching, mentoring, and teaching abilities by leveraging my knowledge of the architectural profession, harnessing my personal strengths, and challenging me to communicate more effectively. 

Teaching building structures to architecture students is a challenge in translation and communication and I am honing my ability to convey complex, foreign concepts in a clear, concise manner. 

I taught hand drawing, building structures, and 3-D modeling software that includes Revit and SketchUp, building codes and regulations, and methods and materials.

Adjunct Professor

DJR Architecture, Inc.

Incorporated complex information and rigid criteria into whole building design including hitting financial targets, meeting zoning regulations, addressing site limitations, and working within contractor strengths and market demands on labor and materials 

Contributed to every stage of projects including initial design sketches, schematic design, design development, entitlement, marketing, construction documents, and construction administration

Tracked a multitude of information across a variety of disciplines including coordination with mechanical engineers, structural engineers, civil engineers, landscape architects, interior designers, city governments, contractors, and building proforma

Collaborated with contractors, designers, engineers, landscape architects, and clients to design and document multifamily, mixed use buildings and commercial buildings

Designed and documented site master plans for mixed use greenfield developments

Created photo-realistic renderings of buildings using Revit, Lumion, and Photoshop

Developed office standards and created 3-D components for office wide use including windows, parametric families, doors, and furnishings

Project Architect

Elness Swenson Graham Architects

I've been learning the business of construction documents, project management, consultant coordination, and building systems.

Design Intern

University of Minnesota

I will complete my Master of Architecture in May. I am currently seeking work as an architectural intern in the Twin Cities.

Graduate Student in Architecture

Completed research with Blaine Brownell on his book, Matter in the Floating World, a book with interviews of 20 Japanese Architects. Marc Swackhammer and I redesigned the School of Architecture's website and I built a content management system to allow faculty and students to upload new work. 

I taught first year Master of Architecture graduate students with Sharon Roe. I am currently teaching undergraduate Design Fundamentals 1 with Marc Swackhammer.

Research and Teaching Assistant

Web Designer, CSS/XHTML coder, photographer, video editor

Web Designer / Photographer

Open Society Institute

Received Open Society Institute grant for distribution in documentary photography and worked with El Museo de la Palabra y la Imagen in San Salvador, El Salvador to start their digital archive and present historic photographs of the Salvadoran Civil War in the form of photography forums held in rural El Salvador.

Documentary Photography Distribution Grant recipient

transformation guide | keynote speaker | super f'n magic

Laurie McGinley is super f'n magic and fearlessly guides world changing geniuses focused on climate to success. 

She illuminates hidden paths of opportunity and leads world changers through transformational change, so we can all keep thriving on this beautiful planet for generations to come. 

McGinley is a keynote speaker and transformational guide who helps her clients create results the climate sector has never seen before. 

In the last for years she has supported
$51+M in fundraising for climate technologies
138 executives who broke through to new results
37 climate technologies advanced towards commercialization
1,133 professionals moved towards climate careers
7 first of a kind technologies launched

She speaks about what is at stake with gravitas and what changes when you take the reins of your life and choose to belong.

Book her to speak and elevate the audience experience at your next event.

Topics she loves speaking about include:
 - Gravitas is for everyone
 - Autopilot is tanking your impact
 - The secret language of stage presence
 - Prey energy and how to overcome it
 - What to do when vacations suck
 - Data you’re leaving on the table and how it will change your life
 - What you focus on determines what you miss
 - What happens when all doors open for you
 - The You who belongs changes the world

taplio

The Battle

Natalia Sanyal

Laurie McGinley

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