Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

Gabriella Sterio – Editor | Copywriter

Writing conversion-focused product descriptions, blog posts and web copy for both private clients and small businesses. Ability to nail (or devise!) a creative brief to capture your company's voice – not to mention attract, engage and convert customers!

Copyediting and proofreading non-fiction titles for book publishers and self-publishing authors. Collaborating with publishing staff and/or authors to negotiate corrections, applying relevant house styles and meeting tight deadlines.

Freelance Editor & Copywriter

Abbey's Bookshop abbeys.com.au

Developing and implementing business and marketing strategies; managing staff workflows; writing/editing editorial content for newsletters and website; providing high-level customer service to key individual and institutional customers; resolving customer complaints; buying and managing inventory; liaising with suppliers to manage backorders and returns; attending local and international conferences/fairs to build customer and trade relationships.

Department Manager

Harry Hartog Bookseller, Miranda

Providing expert knowledge and attentive service to customers; motivating staff to improve service and maximise store revenue; coordinating, writing and proofreading customer newsletters (using Campaign Monitor) and staff book reviews; receiving stock and managing inventory; liaising with small and large-scale suppliers to manage backorders and returns; organising book signings and events (including school holiday workshops); collaborating with the store manager to implement new processes; and general administrative duties.

Assistant Manager

Building customer relationships and delivering a high level of customer service to individual and institutional clients; buying and managing inventory; compiling and editing catalogue content; writing and/or proofreading website copy; writing copy for email newsletters (using Campaign Monitor); processing customer orders; generating quotes and invoices for schools and libraries; undertaking sales representative duties at local and national teachers' conferences; database management; and general administrative duties.

Senior Bookseller | Buyer | Editorial Coordinator

Undertaking structural editing, copyediting and proofreading of non-fiction manuscripts, including the application of house styles and supply of detailed design notes. Liaising effectively with authors and publishers to ensure the timely delivery of edited manuscripts. Writing copy as necessary (such as runner lines and back cover blurbs) and taking in proofreader corrections into InDesign files.

Freelance Editor

Murdoch Books

Managing more than 20 titles at different stages of development, from manuscript submission through to prepress. Responsibilities included updating databases, creating schedules, managing budgets, briefing freelancers (i.e. recipe testers, copyeditors, designers, photographers, proofreaders and indexers), creating paginations and flat plans, managing relationships with high-profile authors and agents, manuscript development, checking and marking up pages, copyfitting, taking in corrections into InDesign files, writing sales copy and blurbs, and ensuring the quality and accuracy of prepress files.

Project Editor

NewSouth Publishing

Commissioning new non-fiction titles, manuscript development, negotiating rights, facilitating co-publication sales and managing multiple titles at different stages of development. Other key responsibilities included formatting manuscripts, applying for image permissions, managing budgets and schedules, compiling editorial and design briefs, securing endorsements, raising invoices for subsidies and writing sales and catalogue copy.

Devising media plans for UNSW Press and its agency titles, compiling email newsletters, designing advertising materials, writing promotional copy and media releases, managing events, maintaining a media contact database, and liaising effectively with media outlets, booksellers and festival directors to promote the publisher's titles.

Publicist

If you're an author or business owner, you're probably using tools like Grammarly or ChatGPT to polish your writing. After all, they're free, mostly accurate and do the work in a fraction of the time. But these tools aren't all they're cracked up to be. Here's why:

❌ They overlook errors.
❌ They flatten your voice.
❌ They make unnecessary suggestions.
❌ They allow factual errors to slip through.
❌ They fix the mechanics, not the content of your writing.

This can be a problem if you want your words to build trust, educate or prompt readers to take action. What's more, it can take hours to review flagged errors and figure out if they're right or wrong. (Hot tip: You need a firm grasp of grammar to know the difference.)

That's why you need a freelance editor to step in (hello, that's me!). In addition to catching grammar goofs and misspellings, I can do things that bots can't:

✔  flag clichés or bias
✔  highlight factual errors
✔  identify information gaps
✔  remove repeated words or ideas
✔  maintain your style or brand voice
✔  know when rules can and can't be broken 
✔  improve the flow and logic of your writing.

Not only does this save you time and guesswork, but it also sharpens your message, making it clear, memorable and tailored to your ideal audience. 

Here's who I work with:

👉 marketers
👉 book publishers
👉 online businesses
👉 self-publishing authors.

Here's what I edit:

👉 non-fiction books (e.g. food, garden, biography, business, history, narrative non-fiction)
👉 business and marketing copy (e.g. websites, blogs, case studies, emails).

So if you want your words to make an impact or you need a freelance editor on your team, shoot me a DM!

taplio

The Battle

Natalia Sanyal

Gabriella Sterio

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