Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

I’m starting an Instagram account for my business from scratch. 😅
This wasn't a “new year, new platform” move.
I thought this through for a long time.

Here’s why I’m doing it:

-ManyChat is an official IG partner, which means I can move people from IG to my mailing list and make sales without being penalized by the algo.

-With the ManyChat automation, getting ROI on my marketing is a lighter lift. 

-It’s easier than ever to be discovered by strangers at scale on IG. Let's see if I can crack that code while refusing to jump on trends that just aren't me.

-IG was my original social platform of choice. I started on LinkedIn for two personal reasons:
1) I have a chronic health condition that makes being visible (through pics/videos) online really hard.
2) I didn’t have strong enough boundaries back then and IG had a grip on me so I took a break from it in 2019.

But it’s been 7 years.
I've made huge progress on managing my condition.
I’ve done a lot of work on my boundaries.

Will starting from zero be humbling? Definitely.

Maybe it’ll be a disaster.
Maybe it’ll be a breakthrough.
Maybe I’ll love it.
Maybe I’ll hate it.

The only thing I know for sure is that I’ll learn a lot.

And I’ll be sharing the play-by-play with the Momentum community:
What worked
What flopped
How I’m juggling LinkedIn, IG, and my weekly newsletter
My systems, shortcuts, and sanity-savers

I haven't opened the account yet (starting in Feb), but when I do…what’s your IG handle?

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

Amy Porterfield sunsetting Digital Course Academy is NOT proof that "courses are dead", IHMO.

It’s proof that things evolve. ie. Business models, marketing channels, your audience's needs and behaviours...etc.

I don't think courses are out.
But I do think things have changed.

What’s harder now:
-Selling static courses on a topic where change is constant.
-Getting people to invest four figures with no support or human interaction.
-Selling generic advice when everyone can get that for free.
-Selling courses with broad promises. I'd argue that specificity has always sold better than broad for most people but these days, I don't think anyone can get away with broad, even the big names.
-Selling a course that doesn't answer "why should they learn this from YOU vs all the other options, including AI".

There's prolly more, but I'll stop there.

My point is, when a big name like Amy P. makes an unexpected move like that, people are quick to jump to blanket statement conclusions.
The entire internet starts yelling "PIVOTTTTTT!"

And they completely abandon an offering of theirs that they have no good reason to.
ie. Their decision isn't based on THEIR OWN business data.

Yes, the online learning landscape has changed. 
So you might need to make some changes. Maybe even major ones.

But don't assume that Amy's decision to cut out her course is best for your business, too.

I mean I just bought a course the other day.
People are still buying courses.

Where you at with selling or buying courses in 2026?

P.S. Nina Everflow is my go-to recommendation for anyone looking to update or create their course. They don't call her "The Course Whisperer" for nothing.

2026 is the year we track our marketing! Who’s with me??

I’ve officially stepped into my alter ego: Nerdy Nat 🤓

She’s currently creating a UTM strategy.
She’s not afraid of spreadsheets.
She’s over-the-top curious about tracking links.

Nerdy Nat can’t wait to collect data and be all organized about it so she can see:

-What’s actually moving the needle
-What needs to be ditched
-What needs to be tweaked
-What has to be doubled down on

Especially as she forays into Instagram marketing land this February.

Nerdy Nat demands receipts.
Nerdy Nat demands clarity.

But most of all, she’s thrilled about the alliteration in her name. 🤪



Image: a gif of Nerdy Nat putting on reading glasses and pushing them up the bridge of her nose.

A gif of me in a forest green hoodie putting my reading glasses on and pushing them up the bridge of my nose with a slight smile on my face. 

Founders, if you’re serious about growing your business through content, you gotta start tracking.

I know, I know.
I resisted tracking for years because it reminded me of my days working in corporate. 
Because I thought it would suck the joy out of posting.
I thought it would make the process of content creation inauthentic because decisions would be driven by numbers.
I thought it would make me obsessed with vanity metrics.

But the data-less approach is the soul-sucking one.

Because you don’t know what’s working and what’s exhausting you for no return.
You can’t intentionally double down nor confidently decide what's not worth doing again.
And your learning process is either non-existent or a looooot slower.

So nowadays I’m all for tracking in service of making content creation fruitful and sustainable.

Here’s what I’ll be helping my Momentum members track so that they can make smarter marketing decisions this year. ⤵️

Ease:
From a scale of 1-5, how hard did this feel to create?


Alignment:
How many pieces of content were not in alignment with my offerings/brand/business goals?


Lead indicators, aka the actions you commit to, like:
Number of posts published 
Number of emails sent
How many ideas you repurposed


Lag indicators, aka the results of your actions, like:
# of email subscribers
# of inbound leads
# of saves
# of opportunities created (podcast invites, collabs, speaker invites)

Tracking allows for better outcomes. Which is rather joy-giving, no?

If you’re still hesitant to start tracking, I’d love to hear why.
If you’ve been a long-time track star, would you share a tip that’s worked well for you?

I spy a GIANT gap between your big hairy marketing ambitions and your ability to follow-through. 😬

Let's create your anti-burnout plan. ⤵️

Create your anti-burnout marketing plan

Is marketing as usual a no-no right now?
IMO, it depends.

People expect companies to pause their usual marketing messages and publicly announce their stance (at the very least) on the latest humanitarian crisis.

Here’s where I stand on this:
Large corporations should absolutely do that (AND take meaningful action).
Personal brands / solopreneurs / small businesses? They’re often held to the same standard when it comes to pausing their usual marketing messages and using their platforms to speak out.

But I don’t think we realize that:

1. If the person’s identity is visibly marginalized, speaking out can pose a significant personal and financial risk depending on the topic and their opinion.

2. A week of no marketing might result in a big hit financially for a corporation, but chances are, they’ll be quite alright.
Whereas, for a small businesses, if a crisis happens in the middle of a time-bound promotion, pausing could significantly impact their finances and it could be hard to recover from, cashflow wise (ask me how I know). Then they start struggling and are less and less able to support the communities in need in any capacity.

3. Business owners who do their own marketing are faced with managing their mental health around the matter as well as making sure they’re keeping the lights on for their small team and their family as well as doing their part to help in some way.
Although that problem is obviously a privilege to have relative to those directly impacted by the crisis, it can be a lot for one person. Large corporations have leadership teams that can share the burden. 

4. When a small business owner speaks out and gets it wrong—which happens to the best of us—they're often criticized on a personal level. When Target gets it wrong? People get mad at “Target”.

Large corporations have a lot more resources and a built-in shield of sorts. So if you ask me, expectations to pause their usual marketing and say/do something is a hell yes.

But when it comes to the solos and small business owners, I’m all for extending grace if they're marketing as usual even though there's a crisis going on. And I don't assume that it means they don't care or aren't doing what they can outside of their marketing platforms.

Curious to hear where you stand on this.

Which of these platforms do you use to learn about marketing or to stay in the loop with a marketing voice that you follow? 
(List in order of where you spend the most time to the least.)

a) LinkedIn 
b) Email / newsletters
c) Instagram
d) YouTube
e) Podcasts
f) Other? 


Asking cuz I’m rethinking where certain conversations belong—and your answer might help me meet people where they already are.

P.S. I'm staying on LinkedIn, in case you thought I was leaving.

Gabriella Sterio – Editor | Copywriter

Writing conversion-focused product descriptions, blog posts and web copy for both private clients and small businesses. Ability to nail (or devise!) a creative brief to capture your company's voice – not to mention attract, engage and convert customers!

Copyediting and proofreading non-fiction titles for book publishers and self-publishing authors. Collaborating with publishing staff and/or authors to negotiate corrections, applying relevant house styles and meeting tight deadlines.

Freelance Editor & Copywriter

Abbey's Bookshop abbeys.com.au

Developing and implementing business and marketing strategies; managing staff workflows; writing/editing editorial content for newsletters and website; providing high-level customer service to key individual and institutional customers; resolving customer complaints; buying and managing inventory; liaising with suppliers to manage backorders and returns; attending local and international conferences/fairs to build customer and trade relationships.

Department Manager

Harry Hartog Bookseller, Miranda

Providing expert knowledge and attentive service to customers; motivating staff to improve service and maximise store revenue; coordinating, writing and proofreading customer newsletters (using Campaign Monitor) and staff book reviews; receiving stock and managing inventory; liaising with small and large-scale suppliers to manage backorders and returns; organising book signings and events (including school holiday workshops); collaborating with the store manager to implement new processes; and general administrative duties.

Assistant Manager

Building customer relationships and delivering a high level of customer service to individual and institutional clients; buying and managing inventory; compiling and editing catalogue content; writing and/or proofreading website copy; writing copy for email newsletters (using Campaign Monitor); processing customer orders; generating quotes and invoices for schools and libraries; undertaking sales representative duties at local and national teachers' conferences; database management; and general administrative duties.

Senior Bookseller | Buyer | Editorial Coordinator

Undertaking structural editing, copyediting and proofreading of non-fiction manuscripts, including the application of house styles and supply of detailed design notes. Liaising effectively with authors and publishers to ensure the timely delivery of edited manuscripts. Writing copy as necessary (such as runner lines and back cover blurbs) and taking in proofreader corrections into InDesign files.

Freelance Editor

Murdoch Books

Managing more than 20 titles at different stages of development, from manuscript submission through to prepress. Responsibilities included updating databases, creating schedules, managing budgets, briefing freelancers (i.e. recipe testers, copyeditors, designers, photographers, proofreaders and indexers), creating paginations and flat plans, managing relationships with high-profile authors and agents, manuscript development, checking and marking up pages, copyfitting, taking in corrections into InDesign files, writing sales copy and blurbs, and ensuring the quality and accuracy of prepress files.

Project Editor

NewSouth Publishing

Commissioning new non-fiction titles, manuscript development, negotiating rights, facilitating co-publication sales and managing multiple titles at different stages of development. Other key responsibilities included formatting manuscripts, applying for image permissions, managing budgets and schedules, compiling editorial and design briefs, securing endorsements, raising invoices for subsidies and writing sales and catalogue copy.

Devising media plans for UNSW Press and its agency titles, compiling email newsletters, designing advertising materials, writing promotional copy and media releases, managing events, maintaining a media contact database, and liaising effectively with media outlets, booksellers and festival directors to promote the publisher's titles.

Publicist

If you're an author or business owner, you're probably using tools like Grammarly or ChatGPT to polish your writing. After all, they're free, mostly accurate and do the work in a fraction of the time. But these tools aren't all they're cracked up to be. Here's why:

❌ They overlook errors.
❌ They flatten your voice.
❌ They make unnecessary suggestions.
❌ They allow factual errors to slip through.
❌ They fix the mechanics, not the content of your writing.

This can be a problem if you want your words to build trust, educate or prompt readers to take action. What's more, it can take hours to review flagged errors and figure out if they're right or wrong. (Hot tip: You need a firm grasp of grammar to know the difference.)

That's why you need a freelance editor to step in (hello, that's me!). In addition to catching grammar goofs and misspellings, I can do things that bots can't:

✔  flag clichés or bias
✔  highlight factual errors
✔  identify information gaps
✔  remove repeated words or ideas
✔  maintain your style or brand voice
✔  know when rules can and can't be broken 
✔  improve the flow and logic of your writing.

Not only does this save you time and guesswork, but it also sharpens your message, making it clear, memorable and tailored to your ideal audience. 

Here's who I work with:

👉 marketers
👉 book publishers
👉 online businesses
👉 self-publishing authors.

Here's what I edit:

👉 non-fiction books (e.g. food, garden, biography, business, history, narrative non-fiction)
👉 business and marketing copy (e.g. websites, blogs, case studies, emails).

So if you want your words to make an impact or you need a freelance editor on your team, shoot me a DM!

taplio

The Battle

Natalia Sanyal

Gabriella Sterio

Followers

Posts

Engagements

Likes

Performance ScoreNatalia Sanyal's LinkedIn Performance

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taplio

The Battle

Natalia Sanyal

Gabriella Sterio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natalia Sanyal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNatalia Sanyal's LinkedIn Performance