Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

I’m starting an Instagram account for my business from scratch. 😅
This wasn't a “new year, new platform” move.
I thought this through for a long time.

Here’s why I’m doing it:

-ManyChat is an official IG partner, which means I can move people from IG to my mailing list and make sales without being penalized by the algo.

-With the ManyChat automation, getting ROI on my marketing is a lighter lift. 

-It’s easier than ever to be discovered by strangers at scale on IG. Let's see if I can crack that code while refusing to jump on trends that just aren't me.

-IG was my original social platform of choice. I started on LinkedIn for two personal reasons:
1) I have a chronic health condition that makes being visible (through pics/videos) online really hard.
2) I didn’t have strong enough boundaries back then and IG had a grip on me so I took a break from it in 2019.

But it’s been 7 years.
I've made huge progress on managing my condition.
I’ve done a lot of work on my boundaries.

Will starting from zero be humbling? Definitely.

Maybe it’ll be a disaster.
Maybe it’ll be a breakthrough.
Maybe I’ll love it.
Maybe I’ll hate it.

The only thing I know for sure is that I’ll learn a lot.

And I’ll be sharing the play-by-play with the Momentum community:
What worked
What flopped
How I’m juggling LinkedIn, IG, and my weekly newsletter
My systems, shortcuts, and sanity-savers

I haven't opened the account yet (starting in Feb), but when I do…what’s your IG handle?

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

Amy Porterfield sunsetting Digital Course Academy is NOT proof that "courses are dead", IHMO.

It’s proof that things evolve. ie. Business models, marketing channels, your audience's needs and behaviours...etc.

I don't think courses are out.
But I do think things have changed.

What’s harder now:
-Selling static courses on a topic where change is constant.
-Getting people to invest four figures with no support or human interaction.
-Selling generic advice when everyone can get that for free.
-Selling courses with broad promises. I'd argue that specificity has always sold better than broad for most people but these days, I don't think anyone can get away with broad, even the big names.
-Selling a course that doesn't answer "why should they learn this from YOU vs all the other options, including AI".

There's prolly more, but I'll stop there.

My point is, when a big name like Amy P. makes an unexpected move like that, people are quick to jump to blanket statement conclusions.
The entire internet starts yelling "PIVOTTTTTT!"

And they completely abandon an offering of theirs that they have no good reason to.
ie. Their decision isn't based on THEIR OWN business data.

Yes, the online learning landscape has changed. 
So you might need to make some changes. Maybe even major ones.

But don't assume that Amy's decision to cut out her course is best for your business, too.

I mean I just bought a course the other day.
People are still buying courses.

Where you at with selling or buying courses in 2026?

P.S. Nina Everflow is my go-to recommendation for anyone looking to update or create their course. They don't call her "The Course Whisperer" for nothing.

2026 is the year we track our marketing! Who’s with me??

I’ve officially stepped into my alter ego: Nerdy Nat 🤓

She’s currently creating a UTM strategy.
She’s not afraid of spreadsheets.
She’s over-the-top curious about tracking links.

Nerdy Nat can’t wait to collect data and be all organized about it so she can see:

-What’s actually moving the needle
-What needs to be ditched
-What needs to be tweaked
-What has to be doubled down on

Especially as she forays into Instagram marketing land this February.

Nerdy Nat demands receipts.
Nerdy Nat demands clarity.

But most of all, she’s thrilled about the alliteration in her name. 🤪



Image: a gif of Nerdy Nat putting on reading glasses and pushing them up the bridge of her nose.

A gif of me in a forest green hoodie putting my reading glasses on and pushing them up the bridge of my nose with a slight smile on my face. 

Founders, if you’re serious about growing your business through content, you gotta start tracking.

I know, I know.
I resisted tracking for years because it reminded me of my days working in corporate. 
Because I thought it would suck the joy out of posting.
I thought it would make the process of content creation inauthentic because decisions would be driven by numbers.
I thought it would make me obsessed with vanity metrics.

But the data-less approach is the soul-sucking one.

Because you don’t know what’s working and what’s exhausting you for no return.
You can’t intentionally double down nor confidently decide what's not worth doing again.
And your learning process is either non-existent or a looooot slower.

So nowadays I’m all for tracking in service of making content creation fruitful and sustainable.

Here’s what I’ll be helping my Momentum members track so that they can make smarter marketing decisions this year. ⤵️

Ease:
From a scale of 1-5, how hard did this feel to create?


Alignment:
How many pieces of content were not in alignment with my offerings/brand/business goals?


Lead indicators, aka the actions you commit to, like:
Number of posts published 
Number of emails sent
How many ideas you repurposed


Lag indicators, aka the results of your actions, like:
# of email subscribers
# of inbound leads
# of saves
# of opportunities created (podcast invites, collabs, speaker invites)

Tracking allows for better outcomes. Which is rather joy-giving, no?

If you’re still hesitant to start tracking, I’d love to hear why.
If you’ve been a long-time track star, would you share a tip that’s worked well for you?

I spy a GIANT gap between your big hairy marketing ambitions and your ability to follow-through. 😬

Let's create your anti-burnout plan. ⤵️

Create your anti-burnout marketing plan

Which of these platforms do you use to learn about marketing or to stay in the loop with a marketing voice that you follow? 
(List in order of where you spend the most time to the least.)

a) LinkedIn 
b) Email / newsletters
c) Instagram
d) YouTube
e) Podcasts
f) Other? 


Asking cuz I’m rethinking where certain conversations belong—and your answer might help me meet people where they already are.

P.S. I'm staying on LinkedIn, in case you thought I was leaving.

Emily L. Pasnak-Lapchick

Chrysalis Exchange

Coaching specialties include: 
• Career support (ex: fulfillment, values alignment, career change)
• Managing transitions (ex: new managers, relationships, moving, career)
• Managing stress and addressing burnout
• Working on turning down the volume on self-doubt, judgment, and "imposter syndrome" (psst that's not real) while raising the volume on courage and self-compassion
• Creating balance in investment in your personal life and career

Book a free consultation today: https://chrysalis-exchange.com/coaching

I couple my coaching skills with 10+ years working in nonprofits to support teams and organizations with: 
• Facilitation (events, retreats, etc.)
• Human-centered design processes to create new programs or redesign existing ones to serve your constituents more intentionally
• Strategic planning support
• Campaign design and execution
• Workshops and Public Speaking

Some organizations I've supported include: ACLU Affiliates, UNICEF USA, Watering Seeds Foundation, Greater Good Events, an international media and human rights organization, and several Universities

Coach and Social Impact Consultant

Coaching For Everyone

Coaching for Everyone operates with two forward-thinking missions. The first is to offer complimentary coaching and leadership support to traditionally underserved and under-resourced BIPOC populations. The second is to offer coaching fellowships to working BIPOC professionals interested in becoming a certified coach. 

Interested in supporting this organization? Here’s how you can get involved: 

1. Donate to my fundraiser to certify more BIPOC Coaches: https://secure.givelively.org/donate/coaching-for-everyone-inc/help-us-certify-100-coaches/emily-pasnak-lapchick 

2. Recommend a BIPOC individual (or apply yourself!) to receive complimentary coaching: https://coachingforeveryone.org/coachee-application/

3. Apply to do pro bono coaching: https://coachingforeveryone.org/coach-application/

Founding Member

Quantuvos - The Professional Development Community with Coaching at its Core

The vision of Quantuvos is “to bring a high-quality coaching experience to professionals at any career level” and “serve individuals and organizations to make coaching accessible to all.”

As part of this work, I coach with their Watering Seeds™ initiative, which “supports underrepresented communities so that everyone, regardless of their starting point, can choose to be their best.”

Leadership & Development Coach

Open Society Foundations

Senior Project Head (contract)

• Coordinated a strategic redesign of the program and grant making practices by constructing strategic planning sessions, developing processes and timelines, and serving as a thought partner to the Director
• Led facilitation and training programs for 15 staff focused on team collaboration and professional development
• Orchestrated the planning, content, and logistics for bi-annual Advisory Board Meetings
• Coordinated learning, evaluation, and measurement for four initiatives
• Led special projects in partnership with the Director of Open Society Fellowship
• Managed the Contested Spaces Initiative, a learning and professional development journey for OSF staff

Project Head, Open Society Fellowship Program (contract)

Communications Workers of America

In my role as Shop Steward, I collaborated with other representatives to support US-based co-workers with issues they were experiencing in the workplace. This included taking on individual cases, ensuring our contract is enforced, and leading on communications to the unit. During this time, we negotiated a severance package along with protections for remaining staff during a global restructure.

Shop Steward

Crossing Point Arts - Bringing the Arts to Survivors of Human Trafficking

The mission of Crossing Point Arts is to bring the healing and restorative power of the arts to survivors of human trafficking through expressive arts workshops, helping them to release trauma, reclaim their once-silenced voices and learn long-term coping strategies.
​
In my position on the Board of Advisors, I assisted with connecting the organization to the anti-trafficking and human rights fields by identifying opportunities for partnerships, coalition building, events, and funding.

Consultant, Human Rights and Anti-Trafficking Initiatives

Trans-Border Institute, University of San Diego

As part of a field-based practicum under the Trans-Border Institute, I worked with 18 other students to identify and interview deported veterans in Mexico, their family members in the United States, and the US public. While the exact number of deported veterans is unknown, cases have been documented in at least 34 countries. 

• Conducted in-person, phone, and Skype interviews with deported veterans throughout Mexico 
• Coded interviews for overall trends
• Composed vignettes on each veterans’ experience 
• Contributed to a research report to present to deported veterans groups and policymakers

Researcher

University of San Diego

A main focus of the Changemaker HUB is developing diverse opportunities - from festivals to fellowships to competitions - for the USD community to learn about themselves, to be inspired and to practice changemaking.

• Managed 12 Social Change Corp teams focused on entrepreneurship and social justice issues such as diversity in greek life, environmental justice, and sustainable supply chains
• Created an interactive "Journey to Changemaking" map for USD to meet Ashoka standards
• Coached seven Changemaker Student Fellows on project management and leadership
• Designed, facilitated, promoted, and executed a variety of design thinking programs for social impact
• Created content related to social innovation for the Changemaker Hub’s website and blog
• Researched funding opportunities for social innovation activities

Graduate Assistant, Changemaker Hub

UNICEF USA

• Produced programs reaching 60,000 constituents through 100s of engagements annually
• Developed local and international partnerships with 7 corporations, over 20 human rights organizations, 16 coalitions, and 8 civil society groups 
• Created digital communication strategy, resulting in highest organic page traffic of any page at UNICEF USA and the largest social media following of any sub-brand
• Led the US arm of UNICEF's global End Violence campaign, coordinating with 190+ UNICEF country offices and National Committees
• Developed and pitched grant proposals securing $2M over 5 years
• Managed budgeting, spending, and financial reporting for department
• Led program monitoring and evaluation, developed outcome indicators and survey instruments, and leveraged data to improve program delivery
• Led advocacy efforts for stronger child protection legislation on a state and federal level 
• Supervised two End Trafficking Fellows per year, directed priorities and workflow, fostered team unity and professional development
• Led Shut Out Trafficking engaging student-athletes and athletic departments at 10 universities annually

Additional Responsibilities: 
• Served on Global Citizenship Fellows Leadership Team, supporting 18 Fellows nationwide
• Served on Diversity and Inclusion Committee
• Served on Emergency Response Team (ERT)
• Served on Brand Transition Working Group
• Served on Editorial Board

Manager, End Trafficking Project

The End Trafficking Project is UNICEF USA’s initiative to raise awareness about child trafficking and mobilize communities to take meaningful action to help protect children. In partnership with concerned individuals and groups, the End Trafficking project puts children first, aiming for a day when there are no exploited children.

• Led online and in-person training efforts on human trafficking reaching over 55,000 U.S. constituents annually, increased the number of engaged constituents by 600% in the first year of management; 400% in second year
• Developed and supported local and national partnerships with leading anti-trafficking organizations  such as Polaris, International Justice Mission, and ATEST
• Created and promoted resources for awareness-raising and advocacy
• Mobilized and supported volunteers across the US
• Led program monitoring and evaluation, developed outcome indicators and survey instruments, and leveraged data to improve program delivery
• Led advocacy efforts for stronger legislation on a state and federal level to protect children 
• Supervised the End Trafficking team to carry out goals of project, directing priorities and workflow, fostering team unity and professional development
• Managed budgeting, spending, and financial reporting for department
• Facilitated research on American's awareness levels of human trafficking
• Launched and organized Shut Out Trafficking aiming to engage 10 college campuses and universities annually through weeklong advocacy programs

Additional Responsibilities: 
Served on the Global Citizenship Fellows Leadership Team supporting 18 Fellows across the US
Served on the Diversity and Inclusion Committee 
Served on the 2016 Annual Meeting Planning Committee on behalf of the Program and Community Engagement Division

Program Officer, End Trafficking Project

The End Trafficking Project is the U.S. Fund for UNICEF’s initiative to raise awareness about child trafficking and mobilize communities to take meaningful action to help protect children. The End Trafficking project works in partnership with individuals and groups to bring us closer to the day when there are ZERO exploited children.

• Designed and implemented a brand new awareness and advocacy campaign on human trafficking
• Created resources such as one pagers, toolkits, and curriculum 
• Conducted 2 attitudinal research studies to gauge how American's perceptions of human trafficking changed over time with increased awareness
• Developed 2 international public awareness campaigns with the Marketing and Communications team resulting in over 1 billion media impressions
• Conducted online and in-person training in the form of workshops, speeches, webinars, and Google+ Hangouts reaching over 10,000 individuals
• Launched and managed End Trafficking's social media presence and grew Twitter following to over 9,000, Google+ Community to over 500 members, UNICEF Action Center group to over 1,000 members, and GOOD.is following to over 550
• Advocated for stronger anti-trafficking legislation at a local, state, and federal level

End Trafficking Fellow - Global Citizenship Fellows Program

• Designed an awareness and fundraising program surrounding the issue of human trafficking

Intern, Volunteer and Community Partnerships 

As a coach, I support you in managing transitions, career clarity, and turning down the volume of self-doubt by turning up the volume of self-compassion. After over a decade of work in nonprofits and foundations, I love supporting individuals and organizations engaged in social impact.

✨ Are you feeling stuck in your career or life, unsure of how to move forward? 

✨ Are you exhausted from having to mold yourself to fit into a box that was never designed for you in the first place?

✨ Are you tired of finding yourself in cycles of stress and burnout?

✨ Are you navigating a transition (or a few)?

✨ Do you know deep down your life could be different, but are unsure of how to make that happen? 

You and I will partner to create clarity on what you want for your future, uncover what's holding you back, and create an actionable plan to get you from where you are now to where you desire to be.

As we work together, we won't shy away from how systemic oppression and structural inequality impact you. You have me in your corner supporting you every step of the way as your accountability partner and champion. 

As a consultant, I facilitate events and retreats, coach your teams, support strategic planning processes, utilize human-centered design, and create effective awareness and mobilization campaigns. 

I’m an Energy Leadership Index (ELI) Master Practitioner, a COR.E Transitions Dynamics™ Specialist, and hold an MA in Social Innovation. I actively participate in the Social Inclusion Facilitators group through the IAF. I integrate these certifications with my personal and professional experience to hold space for your team to navigate your next steps.

Some things I've done that I'm especially proud of: 
🦋 Launched and grew 9 new programs, including my social enterprise 
🦋 Facilitated workshops for 200,000+ people and served as a keynote speaker at 90+ events
🦋 Worked on 3 different Fellowship programs focused on social change and human rights
🦋 Partnered with dozens of multinational corporations, NGOs, coalitions, and civil society partners
🦋 Was a finalist in the 2018 Global Social Innovation Challenge 
🦋 Was a top 5 finalist for the "Nonprofiteer of the Year Award" 
🦋 Knocked off half of my bucket list in 10 years (currently expanding it!)
🦋 Shed the expectations of others to create a life and career centered around what I desire

According to the Gallup StrengthsFinder, my top 5 strengths are Relator, Connectedness, Achiever, Ideation, and Adaptability.

Coaching for Everyone operates with two forward-thinking missions. The first is to offer complimentary coaching and leadership support to traditionally underserved and under-resourced BIPOC populations. The second is to offer coaching fellowships to working BIPOC professionals interested in becoming a certified coach. 

Billions of dollars are spent each year on coaching - yet much of this money does not reach people of color. Did you know that only 2-4% of certified coaches are people of color? As a Founding Member, I have committed to fundraising to certify more BIPOC Coaches and do pro bono coaching for BIPOC young adults, K-12 educators, and nonprofit staff. 

Interested in supporting this organization? Here’s how you can get involved: 

1. Donate to my fundraiser to certify more BIPOC Coaches: https://secure.givelively.org/donate/coaching-for-everyone-inc/help-us-certify-100-coaches/emily-pasnak-lapchick 

2. Recommend a BIPOC individual (or apply yourself!) to receive complimentary coaching: https://coachingforeveryone.org/coachee-application/

3. Apply to do pro bono coaching: https://coachingforeveryone.org/coach-application/

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Natalia Sanyal

Emily L. Pasnak-Lapchick

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The Battle

Natalia Sanyal

Emily L. Pasnak-Lapchick

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natalia Sanyal's LinkedIn Performance

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