Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

I’m starting an Instagram account for my business from scratch. 😅
This wasn't a “new year, new platform” move.
I thought this through for a long time.

Here’s why I’m doing it:

-ManyChat is an official IG partner, which means I can move people from IG to my mailing list and make sales without being penalized by the algo.

-With the ManyChat automation, getting ROI on my marketing is a lighter lift. 

-It’s easier than ever to be discovered by strangers at scale on IG. Let's see if I can crack that code while refusing to jump on trends that just aren't me.

-IG was my original social platform of choice. I started on LinkedIn for two personal reasons:
1) I have a chronic health condition that makes being visible (through pics/videos) online really hard.
2) I didn’t have strong enough boundaries back then and IG had a grip on me so I took a break from it in 2019.

But it’s been 7 years.
I've made huge progress on managing my condition.
I’ve done a lot of work on my boundaries.

Will starting from zero be humbling? Definitely.

Maybe it’ll be a disaster.
Maybe it’ll be a breakthrough.
Maybe I’ll love it.
Maybe I’ll hate it.

The only thing I know for sure is that I’ll learn a lot.

And I’ll be sharing the play-by-play with the Momentum community:
What worked
What flopped
How I’m juggling LinkedIn, IG, and my weekly newsletter
My systems, shortcuts, and sanity-savers

I haven't opened the account yet (starting in Feb), but when I do…what’s your IG handle?

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

Amy Porterfield sunsetting Digital Course Academy is NOT proof that "courses are dead", IHMO.

It’s proof that things evolve. ie. Business models, marketing channels, your audience's needs and behaviours...etc.

I don't think courses are out.
But I do think things have changed.

What’s harder now:
-Selling static courses on a topic where change is constant.
-Getting people to invest four figures with no support or human interaction.
-Selling generic advice when everyone can get that for free.
-Selling courses with broad promises. I'd argue that specificity has always sold better than broad for most people but these days, I don't think anyone can get away with broad, even the big names.
-Selling a course that doesn't answer "why should they learn this from YOU vs all the other options, including AI".

There's prolly more, but I'll stop there.

My point is, when a big name like Amy P. makes an unexpected move like that, people are quick to jump to blanket statement conclusions.
The entire internet starts yelling "PIVOTTTTTT!"

And they completely abandon an offering of theirs that they have no good reason to.
ie. Their decision isn't based on THEIR OWN business data.

Yes, the online learning landscape has changed. 
So you might need to make some changes. Maybe even major ones.

But don't assume that Amy's decision to cut out her course is best for your business, too.

I mean I just bought a course the other day.
People are still buying courses.

Where you at with selling or buying courses in 2026?

P.S. Nina Everflow is my go-to recommendation for anyone looking to update or create their course. They don't call her "The Course Whisperer" for nothing.

2026 is the year we track our marketing! Who’s with me??

I’ve officially stepped into my alter ego: Nerdy Nat 🤓

She’s currently creating a UTM strategy.
She’s not afraid of spreadsheets.
She’s over-the-top curious about tracking links.

Nerdy Nat can’t wait to collect data and be all organized about it so she can see:

-What’s actually moving the needle
-What needs to be ditched
-What needs to be tweaked
-What has to be doubled down on

Especially as she forays into Instagram marketing land this February.

Nerdy Nat demands receipts.
Nerdy Nat demands clarity.

But most of all, she’s thrilled about the alliteration in her name. 🤪



Image: a gif of Nerdy Nat putting on reading glasses and pushing them up the bridge of her nose.

A gif of me in a forest green hoodie putting my reading glasses on and pushing them up the bridge of my nose with a slight smile on my face. 

Founders, if you’re serious about growing your business through content, you gotta start tracking.

I know, I know.
I resisted tracking for years because it reminded me of my days working in corporate. 
Because I thought it would suck the joy out of posting.
I thought it would make the process of content creation inauthentic because decisions would be driven by numbers.
I thought it would make me obsessed with vanity metrics.

But the data-less approach is the soul-sucking one.

Because you don’t know what’s working and what’s exhausting you for no return.
You can’t intentionally double down nor confidently decide what's not worth doing again.
And your learning process is either non-existent or a looooot slower.

So nowadays I’m all for tracking in service of making content creation fruitful and sustainable.

Here’s what I’ll be helping my Momentum members track so that they can make smarter marketing decisions this year. ⤵️

Ease:
From a scale of 1-5, how hard did this feel to create?


Alignment:
How many pieces of content were not in alignment with my offerings/brand/business goals?


Lead indicators, aka the actions you commit to, like:
Number of posts published 
Number of emails sent
How many ideas you repurposed


Lag indicators, aka the results of your actions, like:
# of email subscribers
# of inbound leads
# of saves
# of opportunities created (podcast invites, collabs, speaker invites)

Tracking allows for better outcomes. Which is rather joy-giving, no?

If you’re still hesitant to start tracking, I’d love to hear why.
If you’ve been a long-time track star, would you share a tip that’s worked well for you?

I spy a GIANT gap between your big hairy marketing ambitions and your ability to follow-through. 😬

Let's create your anti-burnout plan. ⤵️

Create your anti-burnout marketing plan

Which of these platforms do you use to learn about marketing or to stay in the loop with a marketing voice that you follow? 
(List in order of where you spend the most time to the least.)

a) LinkedIn 
b) Email / newsletters
c) Instagram
d) YouTube
e) Podcasts
f) Other? 


Asking cuz I’m rethinking where certain conversations belong—and your answer might help me meet people where they already are.

P.S. I'm staying on LinkedIn, in case you thought I was leaving.

Getting Expert Business Owners Known & Hired | Messaging + Marketing + Positioning | Word Nerd & Author of #3WordRebellion | Keynote Speaker ► Featured in Fast Company, Inc. & Entrepreneur

You're not selling to other online businesses. So why are you marketing like you are?

You're a consultant, coach, or service provider selling to corporate decision-makers, established professionals, or consumers with real problems.

Your clients don't buy courses at midnight during a cart close. They don't opt into lead magnets. They don't scroll Instagram looking for experts.

They hire based on referrals, reputation, and real conversations.

But you've been taught to market like you're selling to the online business world—with launches, funnels, webinars, and social media performance.

And it's not working. Because your clients don't live in that bubble.

Here's the truth most marketing "experts" won't tell you:

Most marketing advice is designed for online businesses selling TO online businesses. Lead magnets work when your clients are course buyers. Launches work when your audience expects them. Funnels work when your clients are shopping for the next shiny program.

Your clients aren't doing any of that. They're in the real world.

And real-world clients need real-world marketing—built on trust, expertise, and messaging that positions you as essential (not optional).

That's exactly what I help you create.

For 15+ years, I've helped solo business owners who sell outside the online bubble stop second-guessing their marketing and start getting hired for their brilliance.

No launches. No funnels. No Instagram dancing.

Just clear, trust-building messaging that makes the right people say "yes"—often before you even get on a sales call.

I'm Dr. Michelle Mazur, and I'm:

📚 Author of the 3 Word Rebellion
🎤 Host of Make Marketing Suck Less podcast & co-host of Duped
💥 Founder of the Expert Up Club
💡 Creator of the GEO Framework (that makes marketing suck less)
❗️ Communication Ph.D. (yes, I actually am that kind of doctor)

Ready to stop marketing like the online business world and start getting hired like the expert you are?

► Grab my free 7-day crash course: Market Like an Expert
https://drmichellemazur.com/course

Michelle Mazur, Ph.D.

When you have 60 responses to an email you accidentally sent at 10:30 pm at night…

Seems I hit a nerve. 

Wrote about why most marketing advice doesn't work when your clients live outside the online business bubble—and my inbox has been popping ever since.

If you want to read it, let me know and I'll drop the link.

Dr. Michelle Mazur

⚡️Make Marketing Suck Less | Messaging & Marketing Strategy for Solo Business Owners Who Sell Outside the Online Bubble | Author of #3WordRebellion | TEDx Speaker | ► Featured in Fast Company, Inc. & Entrepreneur

Most marketing advice assumes you have unlimited time, a content team, and the energy to chase every algorithm change.

You don't.

You're a solo consultant, a coach, or an expert-for-hire running a real business—not an influencer factory.

So why are you marketing like one?

Here's what I keep seeing with business owners who are tired of working twice as hard for half the results:

→ They stopped measuring success by likes and started tracking conversations that lead to contracts

 → They ditched "showing up daily" for strategies that compound instead of evaporate

 → They built relationship momentum instead of chasing reach

The problem? Most marketing advice still treats your business like it needs to go viral to survive.

Screw that!!

That's why I'm hosting Make Marketing Suck Less—a free virtual event where 13 business owners reveal what's actually working beyond the algorithm.

You'll hear from people like:

Tara Lassiter on building "buyers + believers" so your pipeline stays full (without cold pitching strangers)

Melissa Camilleri, MFA on how she built multiple seven-figure businesses through relationships that compound (not content that disappears in 24 hours)

Taylor Aller, who quit social media in 2019 and built a thriving business anyway

And me—talking about why "doing all the things" won't fix your lead generation problem (and what will).

If you're done performing for platforms and ready to market in a way that actually respects your time and expertise, this is for you.

Join us: https://lnkd.in/gtuiqHjE

Can we talk about the guilt?

The low-grade shame of not posting enough. Not emailing enough. Not showing up enough.

The voice that says, "If I just had more discipline, I'd be consistent with my marketing."

Here's what I want you to consider:

Discipline isn't the problem. You're exhausted.

You're exhausted because (of the world being on fire) you've been forcing yourself into marketing strategies that were never designed for your business or the way your brain works.

You don't need more discipline to post daily. You need permission to stop doing something that isn't working.

That's why I created the Make Marketing Suck Less Summit (January 26-30).

13 business owners sharing marketing approaches that work for THEM—so you can figure out what might work for YOU.

Featuring Caryn Gillen, Laurie-Ann Murabito, Nicole Pearl, Melissa Camilleri, MFA, and more.

The goal isn't to copy what they did. It's to help you decide what fits YOUR business.

Free. Link in comments.

You don't need more guilt. You need marketing that doesn't make you want to walk directly into the sun.

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Natalia Sanyal

Michelle Mazur, Ph.D.

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taplio

The Battle

Natalia Sanyal

Michelle Mazur, Ph.D.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natalia Sanyal's LinkedIn Performance

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