Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

Erin Corine Johnson

I am pleased to share my most recent career milestone with my network in hopes that you will all join me in celebrating this momentous occasion.

I just got my freshly-turned 4 year-old out of the car, into the house, undressed, onto the potty and back into bed…

…Without waking her up. 

And with that, I think it is safe say that I am no longer a new mom.

I know, I know. Thank you all in advance for celebrating this wondrous achievement.

IYKYK

🥹

Whole-Life Coaching for High-Performing Creatives, Impact Founders, and Changemakers in Transition 🌟 Part-Time Mystic 💫 @IdentityBelongingCoach on YT 📺 Accepting New Clients for Spring 2026 ⬇️ Apply Below ⬇️

Celebrating 4 years of my favorite girl—and the best job I've ever had—today.

Happy Birthday, Coralí. You are Mommy's biggest, wildest dreams come true.

☀️

Cora is a medium brown-skinned toddler wearing a big curly afro, a sage green jacket, gray sweats and brown shoes. She is smiling big at the camera from atop a wooden rope ladder.

On Tuesday, February 17, 2026, the world lost civil rights icon Jesse Jackson. He died peacefully at his home in South Shore, minutes from the street where both of my parents grew up—which is where I happened to be that very morning.

Today, Thursday, February 19, 2026, my family lost our matriarch, my grandma Corine Ruthier Simpson. I received the call this evening Spain time, hardly 40 hours after laying my eyes, hands and head on her for the last time.



Words cannot express the peace I feel at having been able to personally say goodbye to my stunningly beautiful, talented, revolutionary grandmother.

I have not yet been everywhere I want to go in this life, not by any stretch. But THIS week, at least, I was right where I needed to be—and I’d be remiss not to draw parallels to many of the gifts inherited from her that directly resulted in my being able to buy that last-minute plane ticket at 3x the norm for February.

My grandma was the first entrepreneur AND professional creative I ever knew. Something about an apple and a tree comes to mind…

But really, there’s a reason why I honor both of these losses in the same breath—and it’s not just because she is my grandma.

It’s because I want to remind you that change happens at EVERY level of society—and a movement is nothing without the citizens it serves.

Just as Jesse Jackson was also a husband, father and grandfather, our grandmother was a deeply passionate advocate for antiracism, civil rights, and economic opportunity for Black families.

She and my grandfather owned four ice cream shops and two shrimp shops in Chicago that fed whole communities and supported their young family at a time where opening a business on the wrong street could get you heckled, firebombed, killed, or targeted by the IRS on completely imaginary grounds.



All of this is to say, know your big names… But remember to honor the “small” ones, too. 



Black History can be big, boisterous, breathtaking and inspiring to generations.

Black History can also be quaint, humble, soft-spoken and kind. 

Black History is marches, speeches, lost elections and history-making inaugurations. 

Black History is also enduring, once-in-a-lifetime love that raises happy children into loving, caring and compassionate adults and builds up communities over ice cream cones and shrimp baskets on Tuesdays after school.

Honoring history means past, present and future. It means big, small and in-between. 

We are all Black History. Our parents and grandparents are Black History. Our existence is Black History. 

May ALL of the incredible people that have walked this path of liberation in the vast spectrum of ways, those whose sacrifices of every magnitude have allowed us all to be here today, receive the good goodbye they so deserve. 



I love you, Grandmommy. I love you, Grandaddy. Thank you for everything. Now rest, you two. We’ll take it from here. 

🌺

Black and white photo of a young Black couple wearing all black formal attire. They are posed in front of a window with curtains. The photo is framed in black and hanging on a yellow wall. 

We are LinkedIn Company Official. 💛 Follow and support our up-and-coming over at R.I.S.E. Changemaker's Academy! Spring 2026 applications for cohorts and a limited number of invite-only inner circle spots for high-level leaders and founders now open: https://lnkd.in/d9Ze-tpT 🌄

I've had so much fun getting this running with our founding cohort that started on February 2. Now, it's time to get everyone involved in making this the most successful branch project within Hola Magnolia Identityworks yet.

But why are we here? How are we different from any other business mentoring program out there?

It's simple: the RCA aims to bridge the gap by focusing entirely on impact-focused businesses whose products, services, content, and/or a share of business profits explicitly center tenets including but not limited to the 17 United Nations sustainable development goals, which you can read about here: https://sdgs.un.org/goals

We've seen firsthand what resources in the right hands can do for vulnerable populations, underrepresented founders and high-performing leaders, so we're training the next generation of changemakers to build impact businesses and leadership skills that scale without sacrificing integrity. With this premier training program housed within Hola Magnolia Identityworks, our mission revolves around one central core belief of every changemaker—a belief that is affirmed and reinforced in every aspect of our teaching, coaching and mentoring:


When we make more money, we do more GOOD. 🌟


While we continue to rework our beloved Reparations Race initiative (2022-25) into an evergreen initiative to provide equity-centered opportunities for the Global Black Community, the RCA is here in the meantime to help professional changemakers transform their own lives, monetize their brands and scale their businesses so that they can get back to making the world better for everyone in it.

Want to learn more about our programs? Sound like something you'd like to bring to your organization? Or just wanna leave some love in the DMs? I'd love to hear from you!

Onward and upward, everyone. We have so much work yet to do!

If your coach doesn't sing "Happy Birthday" to you at midnight in a crowded room of Blues dancers on the last day of US Black History Month, did you really hire the right coach?

Pfft. I think not! 

(Sorry, non-musician coaches!!) 🤣 

Combining my passions in real-time into a career that not only serves me but amplifies my own skills as a multidisciplinary storyteller is my own special way of leading by example. Of walking my own talk.

I am an artist AND an activist.
I am a musician AND a coach.
I am a villager AND a village leader.
I am a creator AND a changemaker.

Why choose between versions of you when you can truly have it all?

If this sounds like music to your ears (pun intended), let's talk about it. 💛

Visibility has always been the way forward in my business. Why would 2026 be any different?

Today, I am laid up on the sunny side of my bed, hot water bottle nestled under one cluster of achy bones while an ice pack rests beneath another. My elderly cat regularly makes her rounds to gently sniff my mouth and boop my nose to ensure that I'm still breathing before returning to her post at the foot of the bed.

This is 38 and self-employed on a Monday. I wouldn't trade it (besides perhaps the achy bones) for the world.


In the past 16 days, I have:

➡️ Traveled 8000+ miles roundtrip in under 72 hours to say goodbye to my paternal grandmother

➡️ Celebrated my sweet little girl's 4th birthday in circle at her school, as per annual tradition

➡️ Rehearsed and performed my first show with a full band since 2021 when I was 20 weeks pregnant with said sweet little girl

➡️ Hosted our first ever children's birthday party with more than a half-dozen languages, nationalities and age groups coming together to accompany her on her special day at one of the most gorgeous seaside parks near our home along the coast in Barcelona where I've always dreamed of living


Being visible for me means being 100 about what this all takes, how it feels, and what I need to do in order to make what I'm building happen. Some days, I wake up feeling ready to take over the world. Other days, its a struggle to make it to the shower—and in transparency, sometimes I don't.

As in, some days... I just let things be. And many of those days? *Poof*

Program application call booked.
Speaking inquiry comes through.
Random payment I forgot about drops.
Work proposal accepted by a new client.

Muscling my way through life has never worked for me. Breathing my way through life has.

So as I prepare to take the stage for the incredible Sophie Jane Lee's visionary all-day-a-thon celebrating the launch of her book, Beyond Palatable... I honor my wholeness, my humanness, and honestly... My tiredness.

Why?

Because it's in this type of stillness that some of my best ideas, my most powerful breakthroughs, and the most moving inner dialogues with myself are had.


Reflection space like this reminds me why "the work" is worth doing.
But rest? That's what makes it all possible.


May another fellow high-performing, weight-of-the-world-carrying birther of movements find this post today and be reminded that this, too, is part of the plan.

💛

Erin is a medium brown-skinned Black woman with brown eyes, short afro hair barely visible. There is sunlight illuminating half of her face. An arm is draped across her forehead, and there is a green top sheet and red hot water bottle visible.

Erin is a medium brown-skinned Black woman with brown eyes, short afro hair barely visible, looking off to the right. There is sunlight illuminating half of her face. There is a green top sheet, a red hot water bottle, and a cute little gray, brown and white cat visible, looking into Erin's eyes.

A word about this week’s Black History Month Centennial Celebration.

But in short:

See you all there. 🤍

Parents need parents, too—but not the way you think.

Stacy Casson is one of our founding R.I.S.E. Changemaker's Academy members and she has an incredible offer unfolding that supports parents of elementary school-aged kids in finding calm, letting go, and trusting the process of parenting in parallel—not in opposition—to their children’s growth and development.

Support her work and don’t miss her next webinar!

The Parents’ Parent| Play-Based Facilitation to Help Busy Parents and Caregivers Let Go of Control | Continuous Improvement and Customer Feedback Specialist

It's not too late to pivot. 

I wasn't aligned and the frustration was so intense that I wanted to give up.

Had a conversation with my brilliant friend Sara J. and the wisdom of the R.I.S.E. Academy Community led by Erin Corine Johnson 

On Children
Kahlil Gibran
Your children are not your children.
They are the sons and daughters of Life's longing for itself.
They come through you but not from you,And though they are with you yet they belong not to you.
You may give them your love but not your thoughts, For they have their own thoughts.
You may house their bodies but not their souls,
For their souls dwell in the house of tomorrow, which you cannot visit, not even in your dreams.
You may strive to be like them, but seek not to make them like you.
For life goes not backward nor tarries with yesterday.
You are the bows from which your childrenas living arrows are sent forth.
The archer sees the mark upon the path of the infinite, and He bends you with His might that His arrows may go swift and far.
Let your bending in the archer's hand be for gladness;
For even as He loves the arrow that flies, so He loves also the bow that is stable.


If this poem resonates and you have elementary school kids, you don't want to miss my webinar tomorrow.

taplio

The Battle

Natalia Sanyal

Erin Corine Johnson

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The Battle

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Erin Corine Johnson

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erin Corine Johnson's LinkedIn Performance

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