Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

BLC Spain - Business and Language College Spain

🎓 Professor of Ethics in Digital Marketing

By completion of this course, students will be able to:

✅ Understand and apply ethical and inclusive frameworks to digital marketing practices, including data privacy, transparency, and accountability.
✅ Evaluate the ethical implications of AI, algorithms, and emerging technologies in advertising and consumer targeting.
✅ Develop sustainable digital marketing strategies to address ethical and inclusive challenges in influencer marketing, behavioral targeting, and personalized advertising.
✅ Analyze the societal impact of digital marketing (and media), including its efforts on vulnerable populations and cultural norms.
✅ Design sustainable guidelines and strategies for marketing campaigns, aligning with ethical and inclusive frameworks.
✅ Critique case studies and propose solutions to balance profitability with ethical responsibility in digital marketing campaigns.

Professor

The Quirky Pineapple Studio

I educate audiences internationally and globally (in English, Spanish, and Spanglish) on:

➡️ Build brand awareness with community-centered marketing and media strategies
➡️ Create deeper connections with audiences and clients with culturally competent copywriting and marketing
➡️ Boost their confidence to approach marketing in an inclusive and conscious way for future campaigns

Hosted and spoke at workshops in Madrid, Spain, Washington, DC, Buenos Aires, Argentina, Santiago de Chile, Chile, and Cartagena, Colombia. I've trained 100+ professionals, business owners, copywriters, and content writers on copywriting without using manipulation, liberatory marketing practices, and holistic marketing strategies.

100% of participants shared that they've learned something new, felt more inspired to use their voice, and had a new perspective on marketing and copywriting.

Speaker on Culturally Competent Marketing

The Quirky Pineapple Studio is a multicultural creative marketing and media agency for mission-driven brands, their marketing teams, and thought leaders so you leverage your story, connect with your community, and elevate your content.

Through services like brand message and marketing intensives, copywriting, and trainings, 
we use words and experiences to build connections, brand loyalty, and engaged communities, online and offline.

Key achievements:

⭐ Developed, implemented, and managed an organic sales campaign using multi-channel marketing, resulting in $17K contracts for a leadership client.
⭐ Increased corporate sponsorship, volunteer recruitment, and community engagement through organic content marketing for a tech event client.
⭐ Strategy and creative brief development for various vendors, agencies, and Creatives to produce high-quality content.
⭐ Trained 100+ professionals worldwide with 100% participant satisfaction and new perspectives on inclusive marketing. 
⭐ Project management for various creative brand and marketing campaigns for clients in multiple industries.

Key Areas of Focus:

👉 Culturally Competent, Inclusive, and Liberatory Marketing
👉 Brand Message Strategy
👉 Content Marketing Strategy
👉 Launch Strategy
👉 Content Systems and Workflows
👉 Social Media Marketing
👉 Copywriting

Brand and Marketing Consultant

Mid-Atlantic Union of Vietnamese Student Associations (MAUVSA)

Scope of work:
Develop marketing and PR collateral for the Mid-Atlantic Union of Vietnamese Student Associations. Provide logistical support for copywriting, social media, and marketing to create a strong and unified community within the Vietnamese Student Associations, from Maryland, Virginia, and North Carolina.

Marketing & PR Cabinet Member

Institute for Public-Private Partnerships (IP3, a Tetra Tech Company)

Scope of Work:
International development training, cross-unit collaboration for global infrastructure projects, client focused communications

Accomplishments
- Transition from Training Coordinator Intern to full-time Training Coordinator
- Create a video used by USAID for an in-person training course (Thailand)
- Prepare, execute, and facilitate continued educational courses for international participants on infrastructure development trainings (class sizes from 4-50 participants):
     - Public-Private Partnerships (PPPs) o Project Finance & Management
     -Utility Management & Regulation
- Collaborate with the marketing team to create collateral material for promotional purposes
- Organize and assemble master marketing database
- Prepare all training course materials and course website
- Provide administrative and operations support to the IP3 team and international clientele
- Develop and maintain consultant and participant databases
- Research and draft country context updates for IP3 team engagement
- Review and edit EOIs and proposals for PPP advisory services
- Draft proposals for training programs

Training Coordinator

Training Coordinator Intern

The Quirky Pineapple Lifestyle and Travel Blog

The Quirky Pineapple Lifestyle & Travel Blog is a place to find inspiration to chase after your dreams and learn to love, accept and relish in all of the awkward happenings and spontaneous adventures that life and traveling bring.

Creator

The Huffington Post

Contribute articles geared towards women, travel, culture, lifestyle, Asian American, and the millennial generation.

Content Contributor

SNOBSWAP

While at SnobSwap as the Editorial and Marketing Intern, it was my responsibility to create engaging copy, brainstorm new marketing ideas for their new website, and reach out to potential collaborators and PR personnel. I worked closely with the Business Analyst to increase engagement on all social media channels such as Instagram and their blog. I worked through the back-end to make sure that all operations ran smoothly, the brand's image stayed consistent on all platforms, and our marketing material was reaching the correct audience. 

Scope of Work:
Editorial and marketing campaigns, retail content and expertise, business development for partnerships and collaborations

Accomplishments:
-  Created and developed guidelines for new content for the SnobSwap website/blog
-  Researched and implemented effective SEO tactics to improve digital content
     o Blog Posts
     o Photography o Social Media
- Social audited SnobSwap Instagram account and established a cohesive branding image
- Engaged in business development campaigns for partnerships and collaborations

Editorial Marketing Intern

Trend Magazine

As one of the bloggers at TREND Magazine, it was my responsibility to create and write thought provoking and inspirational articles for TREND's blog.  I collaborated with the Editor in Chief and other Senior Editors to create campaign ideas, blog themes, and marketing material. As one of the leading bloggers for the online magazine, my articles consistently brought in high traffic to the blog.

Scope of work:
Content creation, business development for sponsored content, marketing materials to target a larger audience

Content Contributor and Copywriter

Ministerio de Educacion, Cultura, y Deporte

I worked with the Ministerio de Educacion, Cultura, y Deporte as a language and cultural ambassador to the United States and the English language. My main responsibility was working with children, adolescents, and adults and helping them improve in their English skills as well as exchanging cultural lessons. It was my role in the classroom to create engaging activities in English for the students. Some of these involved presentations, hands-on activities, and discussions. 

I served as an assistant and support to English and Bilingual teachers in primary and high schools and an adult learning center.


Scope of Work:
Language learning for children, adolescents, young professionals, and adults, cultural exchange, classroom and language support in an international learning setting

Accomplishments:
- Served as a language and cultural ambassador to the United States and the English language to children and adults learning English
- Created, organized, and executed activities in the classroom in English, for students learning the language
- Initiated positive group learning activities in English in various subjects
- Served as an assistant and support to English/Bilingual teachers in a primary school, institute, and adult learning center

Language and Cultural Assistant

CopyPress

I worked with CopyPress as a location independent Copywriter. I created engaging, searchable, and informative descriptions for hotels across the world. While working at CopyPress, I wrote articles and blog posts for Hipmunk, a website for travel booking, to inform readers about a destination and about available lodging in that area. I collaborated with managers and editors to create at least 5-6 hotel descriptions a month, as well as larger projects, like City Guides, 3-4 times a month. 

Scope of Work:
Online and digital copy writing, travel and tourism insight, expertise in crafting engaging copy

Accomplishments:
- Wrote 6 articles and 5 city guides for Hipmunk, a travel booking company
- Developed searchable and informative content for hotels around the world
- Collaborated with editors and other managers to create eye-catching headlines and content

Copywriter

Hi, I’m Cassandra! 👋🏽 I’m a retired marketing agency owner turned marketing consultant, multicultural creator, and speaker.

My goal is to help multicultural brands, thought leaders, and people change the world through liberatory marketing, thoughtful productivity systems, and storytelling for more intentional space and connections for your brand and life. 

I share musings on using business and marketing to dismantle systems of oppression, intentional productivity, journaling as a tool to live an intentional life, and planning tips to ease anxiety. 

When not consulting with my clients or creating lots of content for myself, you can find me traveling, searching for a cute cafe, or trying out a new craft hobby.

—--

3 ways we can work together:

🧠 STRATEGY - Brand and Marketing Consultant for brand messaging strategy, marketing campaigns, and launch projects. I’ll be your marketing mind - we’ll set up monthly meetings, develop a strategy, and I’ll work alongside your team to implement it all (sustainably).

💻 BRAND DESIGN & COPYWRITING - Elevate your brand with a thoughtful and culturally aware brand strategy alongside 2 strategists (me and a Brand & Website Design Agency). We elevate brands that are ready to create a brand legacy. We’ll develop a powerful brand identity, brand messaging, and website, then bring it to life with a full website redesign and copywriting.

💡 GROWTH - Team trainings and workshops for multicultural leaders and creatives. We’ll co-create an engaging workshop, panel, or event that leaves your attendees inspired, emboldened, and ready to take action. Topics can include: ethical & inclusive marketing, journaling for intentional leadership, storytelling without selling your soul for personal brands.

I bring 13+ years of creating content across all mediums (written, graphics, audio, video, photo, etc.) and 7+ years of experience leading a multicultural creative micro-agency. Sí, también soy bilingüe.

Wanna chat? Ready to work together? Send me a message or check out the website: https://cassandrale.com/

taplio

The Battle

Natalia Sanyal

Cassandra Le

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