Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

Grand Rapids Public Library

Library Assistant

Library Page

Ease Up Consulting, LLC

•	Consult and collaborate 1-on-1 with small and solo business owners on marketing strategy, website/SEO, and social media with a non-coercive lens
•	Edit and format weekly and bi-monthly newsletters for clients
•	Facilitate workshops (e.g., "Slow Your Scroll" and "Inbox Cleanup Social") and book discussions (e.g., "Laziness Does Not Exist" by Devon Price and "How to Do Nothing" by Jenny Odell)

Founder

Grand Rapids Center for Mindfulness

• Managed social media and email marketing
• Created blog, website, and other marketing content
• Designed graphics and curated images for online and print marketing materials and classes
• Created, scheduled, and monitored Google and Facebook ads

Marketing Manager

Pursuit/The Paper Studio/Pulp & Stem

Long-time customer converted to part-time employee at Grand Rapids' best gift shop and stationery store. Managed social media for Pulp & Stem.

Retail Associate & Stationery Enthusiast

BlackTruck Media + Marketing

• Created weekly blog posts/podcast show notes for company website
• Developed SEO-focused content for client websites
• Managed the agency's social media accounts
• Converted from intern to permanent staff

Content Strategist

• Compiled SEO analysis reports for client websites, including social media audits
• Wrote new optimized page titles and descriptions for client websites

Search Marketing Intern

OfficeTeam

• Call center customer service for large media group
• Processed obituary orders for five Michigan newspapers

Contract Employee

Court Appointed Special Advocates (CASA) of Kent County

• Front desk reception
• Facilitated volunteer recruitment, from inquiry through training
• Maintained case files and volunteer personnel files
• Planned and coordinated new volunteer swearing-in celebrations, volunteer training, and staff celebrations
• Chaired Community Connections Committee, which planned the Summer Picnic for children and their CASA volunteers, and the Christmas party for children and their volunteers

Program Administrator

Berlitz

Marked bi-monthly International English Language Testing System (IELTS) English proficiency tests (listening and reading portions) using close attention to detail

IELTS Clerical Marker for ELS Language Centers

Downtown Market Grand Rapids

In addition to Administrative Coordinator tasks below:
• Created weekly internal newsletters using MailChimp
• Assisted president/CEO with special projects
• Audited accounts receivable for departments in QuickBooks

Administrative Specialist

• Front desk reception
• Managed cash boxes and prepared deposits
• Maintained spreadsheets for gift card tracking
• Assisted in creating social media and website content

Administrative Coordinator

Bethany Christian Services

• Front desk/phone reception
• Proofread letters, reports, and miscellaneous internal, DHS, and court documents
• Maintained agency case files
• Assisted case managers as needed

Support Staff - Foster Care Department

The pause of the COVID pandemic allowed space to shift my focus from pursuing the career I thought I “should” have to building the career I want to have. I’m so grateful to have landed at the library while continuing to explore self-employment.

My professional experience was more recently in marketing communications. But my personal interest in culture, community, and media and digital literacy makes me excited to help people engage more critically with the information* we access through media and digital technology. I look forward to continuing this work—whether on my own, at the library, or with collaborators I meet along the way!
 

(*Marketing messages included!)

taplio

The Battle

Natalia Sanyal

Ashley B.

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