Naseef KPO

Director of Marketing 

Skalegrow

I help B2B companies in the IT, SaaS, tech, and embedded industries to set up, grow, and scale their marketing engine through tried and tested tactics.

Instead of thinking 'what are the 5 campaigns you should do today', at Skalegrow we approach marketing consultatively and help you identify and execute marketing activities that align with your business's growth aspirations.

Founder & CEO

e-con Systems

Hexaware Technologies

Lead - Performance Marketing & Analytics

hidile software developement

A lack of quality IT and development services for SMEs in Kerala led me to found this startup. The company also caters to clients abroad including the UK and the US.

Co-Founder

3M India

Market research project on Advanced Wound care. The project involved studying the advanced wound care market and coming up with product recommendations

Marketing Intern

I am a marketer turned entrepreneur. I founded Skalegrow - a B2B marketing agency - with a vision to make marketing a business-critical function in B2B companies. 

I believe this is possible only by making marketing the biggest growth lever for a business. To help achieve this, Skalegrow offers consulting and agency services in the areas of content, demand generation, video marketing, marketing technology, SEO, email marketing, and more. We focus on companies in the IT, tech, SaaS, robotics, and embedded systems industries.

Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

taplio

The Battle

Naseef KPO

Santhoshi Natarajan

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