Naseef KPO

Director of Marketing 

Skalegrow

I help B2B companies in the IT, SaaS, tech, and embedded industries to set up, grow, and scale their marketing engine through tried and tested tactics.

Instead of thinking 'what are the 5 campaigns you should do today', at Skalegrow we approach marketing consultatively and help you identify and execute marketing activities that align with your business's growth aspirations.

Founder & CEO

e-con Systems

Hexaware Technologies

Lead - Performance Marketing & Analytics

hidile software developement

A lack of quality IT and development services for SMEs in Kerala led me to found this startup. The company also caters to clients abroad including the UK and the US.

Co-Founder

3M India

Market research project on Advanced Wound care. The project involved studying the advanced wound care market and coming up with product recommendations

Marketing Intern

I am a marketer turned entrepreneur. I founded Skalegrow - a B2B marketing agency - with a vision to make marketing a business-critical function in B2B companies. 

I believe this is possible only by making marketing the biggest growth lever for a business. To help achieve this, Skalegrow offers consulting and agency services in the areas of content, demand generation, video marketing, marketing technology, SEO, email marketing, and more. We focus on companies in the IT, tech, SaaS, robotics, and embedded systems industries.

Effilor Consulting Services Private Limited

Working on projects in the areas of transforming #howpeoplework and #howleaderslead. Services include leadership advisory and talent development.
Organisational design, growth enablement, Org Culture Scan, Building solution mindset, Making agile work, Building workplace curiosity, Leadership Excellence Achievement Programs

Director

Lead multiple accounts based in the US. Collaborated with several horizontal services and sales teams to evolve account growth strategies. Worked on marquee, multi-tower, multi-year deals and contributed to winning them. Delivered an average 50% CAGR growth for over 9 years.
Consciously built a strong team and capable second in-line. Coached them over a period of time to lead their respective accounts independently. 
Incubated new digital solutions and created significant mind-share with clients.
Nurtured a gamified innovation culture that was later adopted at a BU level.
Groomed future managers and leaders within the SBU with personalized interventions.

AVP - Projects

Consulting Lead for Life Insurance
Participated in several consulting engagements for Life insurers in India and US
Evangelized domain led solutions. pre-sales support, marketing/content support. consultative sales in US and UK
Account management and growing a US based Insurance account
Delivered many transformational IT projects related to modernization, demutualization, product launches, reverse engineering, client servicing and customizations

Senior Consultant

I help transform how leaders lead and how people work. As a Partner at Effilor Consulting, I use our proprietary frameworks and toolkits to help  organizations and leaders succeed. We take a structured approach to addressing opportunities or solving challenges.
I've worked on projects related to strategy formulation & implementation, org design, defining KPIs, building agility and solution mindset, inculcating curiosity, transforming leaders to manage outcomes, reframing roles & designations and much more. 

I love leveraging the power of people and use that to drive positive results. Reading non-fiction and current affairs enhances my curiosity about people and helps me understand the people I network with. I strongly believe in common sense approach rather than restrictive rules and policies. I believe in doing the right things and leave the rest to destiny.

I've played multiple roles in my career - sales and marketing, account management, business analysis and consulting, transformation evangelist, incubating new solutions, strategy and P&L management. For those familiar with four temperaments, I'm a Choleric-Melancholy.

Travels to several countries for work and leisure, helped me learn a lot about people and behaviours. 

In addition to Effilor's frameworks, I use learnings and tools from Blue Ocean Strategy 🌊, Four Temperaments 😇, Hofstede's Cultural Dimensions 🌏 and Semco Style 💡. 

These frameworks have enabled me to: 
➤Think Big, Think Far and Think Different
➤Understand people and build relationships
➤Have a global perspective on culture
➤Build common sense

I'm a certified Blue Ocean Strategy Consultant and Semco Style Consultant.

My hobbies: Fusion food experiments in the kitchen, non-fiction books and occasional running

I'm on the advisory committee of an NGO (Gnanadharshan Seva Foundation) that works for the benefit of visually challenged women

✔WHAT I do: Advisory Services, Coaching, Mentoring, Assessments, Leadership Development

⭐WHO I help: CxOs of mid-sized organizations. BU Heads of large organizations, Sales Heads, CHRO, L&D Heads.

❓HOW I do it: Rather than a prescriptive recipe, I "invite" you to expand your thoughts and welcome new ways of working. Structured, measurable execution plans that takes only 10%-15% time from the CxOs or Head of Dept.

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Naseef KPO

Balesh Raghurajan

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