Naresh Kini

Growth Onboard

We help B2B Businesses scale with AI, Automations, Systems & Processes.

Our services include -

• Lead and Demand Generation
• Web Development
• SEO/SEM
• Social Media Marketing
• Content Marketing
• Fractional CMO

What are our numbers so far?

• 20 Million+ Content Views
• 500,000+ Cold Emails and LinkedIn messages sent
• Generated 4,000+ Meeting with top brands

As a founder & chief strategist, I am responsible for building the growth strategies for Growth Onboard and our clients.

Founder & Head of Growth

Scaleswift Digital Services Pvt. Ltd.

We bring pride to people's professions.

How did we do it?

• Created a brand new online store from scratch
• Acquired vendors and set up supply chains
• Recruited designers and marketers
• Utilized Facebook ads and email marketing to drive revenue
• Optimized the store for up-sells and cross-sells
• And a lot of hustle…

What are our numbers so far?

• 500,000+ Traffic
• $1,000,000+ Total Revenue
• $100,000+ Monthly Revenue

Co-Founder & Head of Marketing

RED Solar

In my role as the first employee in the Karnataka region, I was responsible for building a sales team to serve the South Indian market.

I was responsible for:

• Achieving brand recognition by closing the first 20 customers
• Closing deals worth INR 1 Cr+
• Recruiting, managing, and leading sales and marketing teams

Regional Sales Manager

Kailash Roofing Solutions Private Limited

This was my first exposure to B2B sales. Back then, I knew nothing about marketing and closed deals the old fashioned way. 

Making cold calls, attending trade shows, networking, etc.

But Hey! I was young and energetic!

I was responsible for:

• Closing deals worth INR 10 Cr+
• Expanding south Indian markets
• Bringing automation and modernization to the business

Clients Closed: BMRCL, KIA Motors, HUL, etc

Business Development Officer

𝗗𝗼𝗲𝘀 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝘀𝘁 𝘆𝗼𝘂 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗺𝗼𝗻𝗲𝘆❓

Discover the proven approach that will help your business get more leads without paying for expensive advertising.

𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗱𝗼 𝗶𝘁❓

Alright, since you asked. Here's my process in a nutshell:

▪ I get to know your market, product and brand inside out (Research)
▪ I dig into your customers desires, hesitations and pain points (Research)
▪ I position your product as the only perfect solution in your market (Content)
▪ I fix inconsistencies in your website and social profiles that are costing you big time (Content)
▪ I combine AI, Linkedin and cold emails to automate your lead gen engine (Lead Generation)
▪ I blend the art and science of language with the psychology of persuasion, to give you a competitive edge against the rest (magic)

𝗪𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁❓

✔️ Attract your ideal customers (and keep your existing ones)
✔️ Increase sales and conversions
✔️ Make meaningful connections with copy that resonates
✔️ Protect your reputation with on-brand messaging

𝗪𝗵𝗼 𝗮𝗺 𝗜❓

Hey! Naresh here (obvs). Founder & chief strategist of Growth Onboard. I build growth strategies for Growth Onboard and our clients. The power of strategy drives me, and blah strategy drives me crazy. When I’m not running or sippin a glass of Ballantines (It’s called balance y’know) you’ll find me researching, optimizing copies, defining marketing strategy and nailing brand voice.

𝗪𝗵𝗼 𝗱𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵❓

Ambitious B2B companies that meet the follow criterion:

▪ The product you sell must be something people want to use over other alternatives
▪ If you offer people a free trial or a demo, you convert (at least) 30%-50% of them
▪ You’re doing at least $5k/month to make sure there’s a market fit for your product

𝗦𝘁𝗶𝗹𝗹 𝗵𝗲𝗿𝗲❓

Let's chat already…

Send me a message or book a free strategy session here:

https://calendly.com/nareshkini/growth-onboard-discovery-call

Founder

We help B2B Businesses scale with AI, Automations, Systems & Processes.

Our services include -

• Growth Marketing Strategy
• LinkedIn Marketing Consulting and Management 
• Outbound Lead Generation
• Content Marketing

What are our numbers so far?

• 10 Million+ Content Views
• 200,000+ Cold Emails and LinkedIn messages sent
• Generated 2,000+ Meeting with top brands

As a founder & chief strategist, I am responsible for building the growth strategies for Growth Onboard and our clients.

DMR Elite Marketing Consultancy

Working for a high growth leading iGaming conglomerate as a head of marketing department, my responsibilities are super dynamic and challenging.

 They include everything from launching the product in new markets to managing different stages of growth of the product with focus on profitability. 

We have a team of more than 15 people at the core of operations and another 20 in support teams.

Marketing bugdet range from $2 Mn - $8 Mn every month (depending upon the upcomging events)

Following are the core areas I am strategizing and driving at the moment:

Market Entry strategy - Feasibility analysis, Market Research
Sponsorships 
Brand Building / Brand Awareness campaigns
Brand Campaign strategy and execution - Conceptualization and adaptation
Performance Marketing - Optimizing returns
Web & App Strategy - what tech, what UX
Project Management (I am Certified PMP)
Budgeting - Best resources / channel selection and allocation
Reporting /Dashboarding - Making sense of data


I would love to discuss more. Connect with me at +971 549988894

Head of Marketing

Growe

Leading marketing for a unicorn, I am tasked with taking the business to even greater heights. Below are the chief areas I am working with:

1. Marketing Strategy and Planning
2. Marketing Analytics
3. New Business development - new brands, channels and revenue streams
4. Social Media and Community Management
5. Consultation to concerned teams on Digital strategy and Life Cycle Marketing

Marketing Director Dy.

As a Marketing leader, my responsibilities include:

1. Marketing strategy and planning
2. Digital Marketing Strategy
3. ATL and BTL activations; Sponsorships, OOH etc.
4. Media buying
5. App marketing
6. Social Media Management
7. Affiliate Marketing
8. Lifecycle Marketing / CRM
9. Performance Marketing
10. And most important - leading a Powerful, Motivated and Happy team

Working with a global brand for Marketing Consultancy and Growth Marketing for Gaming & Entertainment.

Head Of Marketing

Global B2B Consultancy, Inc.

As part of one of Asia's reputed Gaming & Entertainment brand as the Head of Acquisition my responsibilities include:

1. Overall strategic direction for acquisition: How much effort to put in which channels to increase sign ups and Deposits at minimum CPA
2. Growth Marketing: Exploring new channels continuously - approach and operational plan via monitoring trends, competition
3. Paid campaigns - From all channels for all websites (total of 10) - Media strategy, planning, negotiations, Reporting & Analytics
4. Overall Social Media strategy, monitoring and improvement - especially FB, Instagram and twitter
5. User Experience improvement: via planning Website Enhancements, Content improvement, Automaton (chatbots on WhatsApp, Telegram, FB Messenger)
6. SEO strategy: Overall SEO strategic direction (on page, off page and technical SEO), Goal setting, keywords & content strategy
7. Brand campaigns - positioning and brand recall campaigns - Creative conceptualization, media planning
8. Understanding reports  / signals from all channels - brand sites, .net, cricdaddy and bookmaker websites
9. Above the line Marketing - including PR, sponsorships, brand activations
10. Weekly performance update calls with vendors, with management, Reporting
11. App Marketing: App Download campaigns, Mobile Attribution (Singular)

Head of User Acquisition

Seawings LLC

Was heading Digital Marketing & eCommerce for Air Charter International group with 3 brands across aviation industry - Seawings (Seaplane Tours in UAE- www.seawings.ae), Air Charter International (Aircraft Charter & Wet Leasing brokerage - www.aircharter-international.com ) and Fly-scenic (Scenic tours in Sofia, Bulgaria - www.fly-scenic.com).

Responsibilities (common for all 3 brands)
•	Digital & eCommerce strategy towards achieving combined revenues of around AED 6 million
•	Leading Paid Campaigns in Google Search (SEM), Social (Facebook, Instagram), Display and youtube to drive quality traffic
•	SEO & Content strategy
•	Website user experience, Technology, Management & Troubleshooting
•	Social Media strategy & plan for organic posts, Influencer Marketing
•	Asset creation (New images & Videos creation)
•	Email Marketing, Reviews Management, Marketing collateral
•	Reporting & Analytics, Annual Budgeting
•	Vendor Onboarding & Management
•	SOPs preparation

Head Of Digital Marketing & eCommerce

ITC Limited

Led the e-commerce and digital Marketing team to leverage the new platform from Adobe (AEM) and establish a world class digital presence for ITC Hotels while achieving online revenue targets.

a) Preparing the Annual Digital Marketing plan - establishing milestones, targets, KPIs for the coming year, financial budgeting
b) Laying down the strategy for search engines - SEM and SEO for the year. Monitoring the KPIs for each initiative and supervising the team on the best practices
c) Launch enhancements / features on the new website thereby improving the online user experience through insights from analytics
d) Media planning in display Advertising towards supporting marketing campaigns - Website Launch, New hotel launch, Loyalty program initiatives
e) Diversifying Online presence for ITC Hotels - expanding into Meta search and Social commerce (On-going)
f) Strategize and implement tactical marketing initiatives: Re-targeting, promo code offerings, exclusive offers for loyalty base, mobile specific offers
g) Leverage Google Analytics to monitor and improve website performance and fine tune marketing campaigns 
h) Maintaining cordial and valuable relationships with multiple vendors, closing price negotiations and payments processing
i) Create SOPs, streamline vendor payments, train stakeholders towards initiatives on the new website

Asst. Manager, e-Commerce & Digital Marketing

Strategic Planning in Advertising for Brands like Sony, Digene, Max Bupa Life Insurance

a)The project included devising a ‘strategic plan’ for the advertising campaign and promotion plans of the above brands for the current period
b) Ensured consistency in the insight of the message, communication medium and marketing objectives. For this purpose, apart from secondary research, primary data was collected through personal interviews and field surveys

Summer Intern - Advertising Strategic Account Planning

Vardhman Textiles

a) Process and Product Developments in Cotton and Blends (New chemicals lab and bulk trials and implementation, New machine installations, New process parameters on the machine)
b) Troubleshooting trials for Cotton and Lycra Processing (Design Process routes for difficult to process
c) Training New Graduates ( Organising and managing the training schedule and projects of new Textile Graduate Trainees)
d) Managing Shifts in Finishing Department of the manufacturing unit which required People and Resources management
e) Quick and On-the-spot Decision Making
f) Meeting production targets 
g) Quality control

Assistant Executive Engineer

An Artist by birth, an Engineer by training and a Marketer by choice. This pretty much sums up my life journey so far. And oh yes, A Philosopher in outlook :)

MARKETING, DIGITAL MARKETING & eCOMMERCE is my passion and profession. 

Total Experience: 14+ years (10+ years in Digital & eCommerce and 4 years in Manufacturing Operations)

Difficult to beat me at (with all humility): Articulation, Public speaking and simplifying complex problems

I am great at (apart from Digital Marketing):  Creative copywriting, Critical Analysis, Team Management, Problem solving, Project Management,  funnel building 

I get excited by (What drives me): Stories, Ideas, Data-driven decision making, Creative content, Passionate team

Expertise in (Till now): Travel, Leisure, Luxury, Lifestyle & Gaming Brands 

What I don’t compromise with (like ever): Integrity, Ethics and Professionalism

Have I failed ever? Sure, Multiple times. It is part of the process of becoming an expert.

Qualifications: Do they really matter? In any case, I am a B.Tech, MBA, PMP®.

Marketing skills I bring to the table:
1. Marketing Strategy: Go to market strategy, Marketing planning & budgeting, Sponsorships & Partnerships, Life cycle Marketing (CRM), Community Management, ATL & BTL activations
2. Digital Marketing & eCommerce strategy - Strategic thinking is what sets me apart
3. Performance Marketing – Achieving Revenue Targets is what gives me the kick
4. Paid Advertising (Search Engine Marketing (SEM), FB Ads, Media buys) - My first love
5. Search Engine Optimization experience (SEO) - My second love
6. Website strategy and Technology (Content Management Systems) - Yes, i can do that as well (launched around 7-8 big scale websites from scratch to full fledged functionalities)
7. Website development and management Projects (I am PMP® certified) - I am meticulous by disposition, so this comes naturally
8. Email Marketing - who does not love them
9. Digital Analytics - Engineering ingrained in me logical reasoning and data interpretation
10. Social Media Strategy, Social Media Story, Social Media Ads - I am already starting to become a linkedin influencer sort of :)

Targets achieved annually (as yet): More than 10 Min USD per year

I would love to discuss a potential opportunity with you. 

I can be reached at - email: anubhav2386@gmail.com

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Naresh Kini

Anubhav Khanna

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