Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

Electronic Merchant Systems

As the Channel Partnership Manager at Electronic Merchant Systems (merged with PaymentCloud), I drive strategic initiatives to foster partnerships, fuel business growth, and expand market presence:

•Strategize, identify, and vet potential channel partners aligning with company objectives.
•Execute comprehensive partnership strategies to boost customer acquisition and revenue.
•Lead negotiations to establish mutually beneficial agreements with prospective partners.
•Coordinate seamless onboarding processes for new partners, ensuring successful integration.
•Collaborate cross-functionally to align partnership initiatives with business objectives.
•Monitor partnership performance metrics to optimize growth opportunities.
•Cultivate enduring relationships with partners to explore expansion avenues.
•Stay updated on industry trends to inform strategic decision-making.
•Represent the company at industry events to amplify brand awareness.
•Provide insightful reports on partnership activities and ROI.

Channel Partnership Manager

CrowdReviews.com

•Developed and executed partnership strategies aligned with company goals.
•Led negotiations with partners to secure favorable agreements.
•Collaborated cross-functionally to identify partnership opportunities.
•Cultivated strong relationships with key partners for long-term success.
•Monitored partnership performance and implemented improvements.
•Stayed informed on industry trends and competitor activities.
•Maintained partner database and tracked key metrics.
•Provided strategic leadership to the partner relations team.

Vice President of Partner Relations

Florida Weekly

•Develop and implement brand strategies across newspapers, magazines, and digital platforms to boost brand visibility.
•Manage marketing campaigns targeting local businesses, ensuring effective messaging and engagement.
•Work with editorial teams to seamlessly integrate brand messaging across print and digital content.
•Utilize market research to refine strategies and identify growth opportunities.
•Negotiate partnerships with advertisers to maximize revenue for local businesses.
•Oversee creation of marketing collateral, ensuring quality and brand consistency.
•Analyze marketing performance metrics and adjust strategies accordingly.
•Stay updated on industry trends to innovate brand differentiation.
•Represent the publication at events to foster relationships and promote awareness.
•Collaborate with sales, editorial, and design teams for integrated brand efforts.

Brand and Marketing Manager

Advantage Solutions: Sales, Marketing, Technology

•Organize and manage brand events at Costco locations, ensuring smooth execution and adherence to brand guidelines.
•Coordinate event logistics, including staffing and setup, to deliver impactful experiences.
•Cultivate strong relationships with vendors and Costco management to secure event space and approvals.
•Collaborate with vendors to develop event strategies and promotional offers aligned with brand objectives.
•Train and supervise event staff to deliver exceptional customer experiences and maximize sales.
•Analyze event metrics to assess effectiveness and drive continuous improvement.
•Manage event budgets and expenses to optimize ROI and ensure financial accountability.

Regional Brand Event Manager

The Cheesecake Factory

•Manage restaurant operations, ensuring adherence to company standards.
•Organize and execute engaging employee events, fostering teamwork and morale.
•Develop innovative event concepts reflecting company culture and values.
•Coordinate logistics within budgetary constraints for successful execution.
•Collect feedback for continuous improvement of event experiences.
•Provide leadership and support to restaurant staff 
•Conduct training sessions to empower employees and enhance performance.
•Recognize and reward exceptional performance to boost motivation.

Employee Engagement Manager/Restaurant Operations Manager

Linga rOS

•Develop and execute strategic channel sales plans to achieve revenue targets.
•Cultivate relationships with key channel partners to drive sales growth.
•Collaborate with cross-functional teams to align sales strategies with company objectives.
•Provide leadership and guidance to channel sales teams for effective execution.
•Analyze market data to identify new business opportunities and potential partners.
•Implement training programs to educate channel partners on product features and sales techniques.
•Monitor channel performance against KPIs and metrics, providing regular reporting.
•Lead contract negotiations and manage partner agreements.
•Stay informed about industry developments and represent the company at events and conferences.

Director of Channel Sales for Point-of-Sale (POS) Solutions

Passionate about forging partnerships and cultivating meaningful connections, I thrive on discovering likeminded individuals who share my values and enthusiasm. With a creative approach to problem-solving, I am constantly seeking new opportunities to collaborate and innovate. Energetic and eager to expand my skill set, I bring a dynamic and versatile mindset to every project. Whether working as part of a team or independently, I am dedicated to fostering effective communication, promoting growth through teaching, prioritizing self-care, and exploring the wonders of travel. A vibrant blend of passion and vibe, I am committed to making a positive impact in all that I do.
 
#ReferralPartnerships #Collaboration #Networking #BusinessGrowth

taplio

The Battle

Naomi Dreifuss

Melissa Oien

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?