Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

Heartland Mutual Insurance

Instituting a project management governance framework. PM on P&C and CyberSec projects.

IT Project Manager

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/Alliance/Business Development leaders.

Member

Comb Consulting Inc.

Comb helps Series A-C companies structure and launch winning partner programs. Program assessment and PRM process design & configuration. 

PARTNERNOMICS Certified Orchestrator. Strategic Partner Leadership Professional (SPLP). Impartner PRM certified.

President

Definity

Built a Corporate Services PMO. Recruited, onboarded, cultivated top-tier construction and engineering project managers. 

Introduced project execution and governance standards. Delivered a formalized project lifecycle with milestone reporting and templates, Reduced project friction and completion time.

Program Manager

eSentire

Managed a team of Salesforce, NetSuite, Marketing Automation, and ServiceNow developers and system administrators to drive business growth.

Led Salesforce CPQ project, streamlining operations and decreasing processing time.

Delivered a Channel Partner program and platform assessment. Configured Impartner PRM to demonstrate streamlined partner journeys.

Manager, Business Systems Solutions, Business Operations, Analytics & Reporting

Managed the ServiceNow platform implementation. (business analysis functions, vendor demonstrations, contract negotiations, CapEX/OpEX calculations, internal stakeholder management, etc.).

Built a high-performing team of business and data analysts, and a ServiceNow system administrator to facilitate the smooth implementation of the platform.

Senior Business Analyst

Sun Life Financial

Managed requirements activities for strategic, operational projects. (global roll-out of ServiceNow, OneSpan/e-SignLive). Internal transfer from IT to business operations.

Business Consultant, Cross Business Unit Projects and Solutions

Procept Associates Ltd.

Instructed accredited Business Analysis certificate courses at recognized Canadian Universities (University of Toronto, University of Waterloo, Simon Fraser, Dalhousie, University of Calgary).

Led an Enterprise Strategic Analysis BA certificate course for nine years at the University of Waterloo, resulting in a 95% student satisfaction rate and a 98% pass rate for certification exams.

Transformed private clients' business analysis capabilities with tailored training programs.

Instructor-BA/Consultant

CUMIS

Senior IT Business Analyst

Horizant

Client engagement, stakeholder and requirements management, testing, and implementation for the ARCHIBUS® IWMS and FieldFlex® mobile platforms. ARCHIBUS-certified in the Space Management domain.

Sr. Business Analyst/Implementation Consultant

IIBA

VP Prof Dev and Certification

IT Program & Project Manager, Business Analyst driving process automation & digital adoption. Strategic Partner Leadership Professional (SPLP).

Career IT program/project management and business process & systems analysis professional focused on SaaS/XaaS platform and application implementation, integration, and end-user technical training.

I've managed small to multi-year, enterprise-level SaaS projects and/or requirements activities for Series C to Fortune 500 financial organizations in New York, Toronto/GTA, and Waterloo Region. I implemented ServiceNow at two companies including end-to-end management at one: business case development, vendor contract management, PM/BA, and hiring of a team to manage the platform.

I've led a technical team managing core RevOps platforms (NetSuite, Salesforce, ServiceNow), marketing automation solutions, and a partner relationship management platform.

As a software trainer, I've taught hundreds of end-users on multiple software applications, as well as business analysis certificate courses through recognized Canadian universities' professional development programs.

And at my core, I'm a strategic partnerships professional.  Collaborating with my Internal, cross-functional teams and external stakeholders and clients. I'm laser focused on implementing process automation, encouraging digital transformation and adoption, and delivering solutions that deliver process efficiencies, stakeholder value, and shareholder results.

My skill set includes (and continues to expand):
-Enterprise-level program and project management
-Insurance and Global Custody platform implementations, integrations
-Forecasting, budgeting
-Operations team management
-Data & workflow process analysis, modeling and re-engineering
-Strategic business analysis (business case development, RFI/RFQ/RFP)
-System configuration (Salesforce, Impartner PRM)
-Technical, functional, and user training documentation
-Training and facilitation.
-Leading, mentoring, coaching
-Vendor management and contract negotiation
-ITSM, problem/incident/change management
-IWMS, CMMS, asset lifecycle management

I am passionate about connecting people with technology and facilitating their journey towards application proficiency. I'm driven to problem solve, provide guidance, and build processes that enhance efficiency and productivity, reduce complexity, and facilitate user adoption.

taplio

The Battle

Naomi Dreifuss

Mary J. Hand

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