Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

ExtraHop

AVP Channel Sales, North America

Partnership Leaders

Partnership Leaders is an industry association for Partnership/Channel/Alliances/Business Development leaders. The association’s mission is to elevate the role of partnership leaders at their companies and provides a vibrant online community, virtual events, curated professional networking opportunities, and educational resources to drive success for it's members.

Expert in Residence (Executive Member)

SafeGuard Cyber

•	Established a comprehensive Channel Sales Program on a global scale, effectively engaging and signing Resellers and MSSP Partners across regions including the US, LATAM, and EMEA, fostering international business growth and expanding market reach.
•	Successfully generated a robust sales pipeline, achieving over $5.5M in potential revenue from both international and domestic reseller opportunities within the period from Q3 2022 to Q2 2023, demonstrating strong market penetration and sales acumen.
•	Spearheaded the development of a Focus Partner program, collaborating with industry leaders such as OPTIV, Guidepoint, Defy Security, and Tevora, enhancing alliances and fortifying market position through key partnerships.
•	Forged strategic relationships with global distribution partners, including Exclusive Networks, Distology, and NextGEN, optimizing distribution networks and expanding product accessibility across diverse markets.
•	Drove significant revenue growth through cultivating and enhancing Alliance partnerships with major industry players like Microsoft, Crowdstrike, Seismic, and FMG Suite, leveraging collaborative efforts for mutual business development.
•	Innovated in partner engagement by creating a Partner Advisory Council with key reseller and MSSP partners, and implemented a state-of-the-art Partner Portal to streamline Deal Registration and facilitate access to critical sales collateral, enhancing partner experience and efficiency.

VP, WW Channels & Alliances 

ThirdPartyTrust

•	Directed the development and global implementation of a 100% Channel Sales Program, leading to the successful acquisition of 5 Resellers and 2 Managed Security Service Provider (MSSP) Partners in the US and EMEA regions. This strategic initiative significantly expanded the company's market reach and partner network.
•	Played a pivotal role in generating a robust pipeline, valued at over $3.5M, in Reseller opportunities during Q4 2021 and Q1 2022. Demonstrating a profound understanding of market dynamics and effective sales strategies, the efforts contributed to the company's revenue growth.
•	Enhanced and nurtured existing Service Partner relationships with notable industry players, Guidepoint and OPTIV, fostering collaboration and mutually beneficial outcomes. The effort not only solidified these partnerships but also leveraged their networks for broader market penetration and service delivery.
•	Led the implementation of a comprehensive Partner Portal, designed to streamline Deal Registration processes and provide easy access to essential sales collateral, improving partner engagement and operational efficiency, facilitating smoother collaboration and sales enablement for partners.

VP of Global Partner Sales 

Fidelis Cybersecurity

•	Oversaw a comprehensive redesign of the Channel, Alliances, and MSSP Programs, resulting in the successful acquisition of 3 Resellers, 1 Alliance Partner, and 3 MSSP Partners in the US, significantly enhancing the company's market presence and partner network.
•	Expertly generated an impressive pipeline exceeding $8M in Reseller opportunities for Q2 2021 and Q3 2021, alongside achieving over $2.3M in partner-generated revenue within the first quarter of 2021, demonstrating exceptional sales and partnership management skills.
•	Successfully reestablished and strengthened Reseller and MSSP partner relationships across the US, Canada, and LATAM, showcasing outstanding relationship-building and strategic negotiation abilities.
•	Cultivated and solidified valuable partner relationships with key industry players including Guidepoint, OPTIV, Presidio, Trace3, Novacoast, One Source Communications, Cyber Guards, Gotham, Preeminent Technologies, IBM, E&Y, LTI, and BT, expanding the company's reach and collaborative opportunities.
•	Initiated and implemented a Partner IR Program aimed at generating referral opportunities for Fidelis and fostering new business avenues for IR Partners, utilizing the Fidelis toolset, reflecting innovative program development and partnership strategy skills.
•	Demonstrated exceptional capacity in reinvigorating and expanding partner networks, leading to significant business growth and enhanced market position, underscored by effective strategy implementation and relationship management prowess in a competitive industry.

VP of Channels NA

XM Cyber

•	Managed the creation and implementation of a Global Channel, Alliances, and MSSP Programs, securing 15 Resellers, 2 Alliance Partners, and 5 MSSP Partners across multiple regions. This initiative led to the generation of a $2.8M pipeline and realized over $1M in partner-generated revenue in Q3 2020.
•	Skillfully navigated global markets to establish robust Reseller and MSSP partner networks in the US, LATAM, United Kingdom, Italy, Denmark, Romania, Turkey, Germany, Spain, Australia, New Zealand, and the Middle East, fostering significant business growth.
•	Effectively cultivated key partner relationships with industry leaders such as Guidepoint, OPTIV, Presidio, Trace3, Novacoast, One Source Communications, Cyber Guards, Gotham, Preeminent Technologies, IBM, E&Y, LTI, and BT, enhancing the company's market position and reach.
•	Championed the launch of an innovative Partner Portal, which significantly contributed to business development by generating over $1.8M in net new Deal Registrations within the first 90 days of its inception.
•	Developed and executed a comprehensive sales strategy, along with efficient back office processes, for the Channel and MSSP Programs, streamlining operations and maximizing program effectiveness.
•	Displayed exceptional leadership in building and nurturing international partnerships, leading to substantial revenue growth and an expanded global footprint for the organization. This strategic expansion was pivotal in establishing the company as a key player in the international market.

VP of Global Channels and Alliances

Axonius

Director of WW Channels & Alliances

COFENSE

Senior Director Global MSSP 

FireEye, Inc.

Responsible for designing and building the FireEye Managed Security Service Provider practice; recruiting top performing MSSPs and helping them deploy the FireEye portfolio of products and services into their Managed Security offerings; and focused on growing revenues through the FireEye MSP Channel.

Director of MSSP Business Development

Senior Channel Manager - National Accounts

Egnyte

Manage a global team of four regional Partner Managers responsible for nurturing relationships with specific value-added resellers and distributors and generating new business for this leader in the Enterprise File Sync & Share solution space with revenues of approximately $90M annually.

taplio

The Battle

Naomi Dreifuss

John McCabe

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