Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

Elena Zapolyanskaya

Head of Partnerships

B2B | Strategy | Partner-Led Growth | PARTNER2B

Building Bonobee, an AI Partner Marketplace Infrastructure that makes invisible ecosystems visible (because hidden partners generate hidden revenue, which is just fancy talk for zero revenue).

I also advise B2B teams on making ecosystems visible and measurable, not vibes-based. Turns out when partners can actually be found, they show up and perform. Wild concept, I know.

17+ years of cross-functional B2B experience across marketing, sales, partnerships, finance, and logistics. I chose breadth over climbing the traditional career ladder because I wanted to understand how organizations actually work, not just one silo of them.

Come say hi ✨ ez@bonobee.ai

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The Battle

Naomi Dreifuss

Elena Zap.

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