Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

Ecommpay

Ecommpay is an inclusive global payments platform designed to help businesses grow.

We make online payments as smooth as possible, for merchants looking to grow their businesses. We’re more than just a provider, we’re business partners dedicated to keeping our clients’ payments flowing, helping them make the most out of every transaction.

We offer global and local acquiring, over 180 payment methods, payments processing and orchestration on one platform and via a single API. Core to our philosophy is to continuously build essential capabilities like orchestration, open banking, recurring billing and direct debits directly into our platform, eliminating the need for third-party systems. This streamlines operations, reduces costs and friction for our clients, and consolidates everything into a single, fully integrated platform.

Regulated by the Financial Conduct Authority of the UK (FCA)
Principal member of VISA and Mastercard
4 international offices
400+ employees
180+ APMs
Let’s grow your business!

Please visit our website to learn more: www.ecommpay.com

Commercial Partnership Manager

eCom Collab Club™️

Member

Findr

9x faster than traditional methods, Findr reduces the time and money spent securing that all-important Discovery call with a vetted decision-maker at a target business.

Members share their partnership requirements, browse other profiles, and choose who to speak with in a single click.

Findr - the world’s first marketplace for business partnerships.

Partnership Development Manager

O'Brien Media Limited

Head Of Business Development & Partnerships

Sales Business Specialist

Ignite Talent Limited

Head of Business Development & Partnerships

Unleashing the Power of Strategic Partnerships with Findr 🔥 Connecting eCommerce, SaaS, FinTech, and MarTech Companies for Success 🛍️🖥️💰✏️

Connecting the dots. Building bridges. Driving growth. That's what I do.

I thrive on creating win-win collaborations that deliver exceptional results.

Now, as a Partnerships Manager at Ecommpay, supporting agencies and tech partners through out the ecommerce ecosystem.

Dylan Connor Fernandez

The Northern Powerhouse is Redefining eCommerce

I spent last week traveling across the North—from the We Take Flight - Shopify Agency Club to Successify: The Manchester Shopify Meetup by Pixel Kicks! 

One thing is crystal clear: the Shopify ecosystem in the UK is moving faster than ever.

I had the chance to dig into some incredible conversations with peers at Digital Clubhouse and CTI Digital Social. 

What struck me most wasn’t just the growth, but the quality of innovation coming out of these rooms.

Take Voxelo, for example. I met Ben McKay, and he showed just how they are making 3D product imagery truly accessible for merchants. 

This isn't just a "cool tech" play; it’s a massive win for the user experience. 

When a customer can truly see a product in 3D, it builds trust and reduces any last minute friction at the checkout.

I believe that the checkout is a powerful moment for engagement. 

Whether it’s through immersive 3D visuals or embedding climate impact into the payment flow, the goal is the same: making the shopping experience feel relevant and actionable for the modern consumer.

The takeaway from the roadshow? 

Success in 2026 isn't about being the biggest; it's about being the most helpful. It’s about collaboration over "hero narratives". 

The Northern e-commerce scene is absolutely thriving. 🚀

Which recent Shopify app or integration has most improved your customer's checkout experience lately?

#Shopify #Ecommerce #NorthernPowerhouse 

P.S. Huge thanks to the legends I caught up with at the various stops, and great to see: Alan, Catherine, Ian, Dave, Adam, Jonathan, Ryan, Giles, Ben, Joshua, Fran, Grace, Phil, Simon, Anil, Mark, Conor, Graham, 🦁Tony, Cas, Mat, Jessica, Chris, Ben, Chris, Dave, Ethan, John, Darran — let’s keep the momentum going.

Dyls  Fernandez

I build GTM engines & partnerships on a fractional basis. Currently helping ekko with their mission - planet action part of every transaction 🌍

Is it just me, or have ecommerce events the best? 🚀

I’ve been reflecting on the incredible tech partners and the agencies in our space who are moving away from the "hard sell" and toward building a human-centric community. 

Networking can be a lot, especially when you value neurodiversity and intentionality. 

But lately, the shift toward accessible, high-value gatherings has been a breath of fresh air. 

It’s not just about the "pitch"—it's about the people and the learning. 

A huge thank you to the teams who:

Prioritise Inclusivity: Creating spaces where everyone—from fintech pros to impact specialists—feels welcome. 

Focus on Substance: Swapping "hype" for grounded, factual conversations about sustainable growth and payment innovation. 

Keep it Human: Hosting events that feel like a conversation between partners and clients/merchants, not a corporate lecture. 

I believe that collaboration wins over hero narratives. It is so energising to see our industry embrace that same spirit. 

Which agency or tech partner is absolutely "treating" the community to the best events right now? 

Tag them below! 👇 

I'll start.... 

Digital Clubhouse: Alan Pilkington 🍀 - Athos Commerce / 🦁Tony Conte - Brave Agency / Mat O'Connor - Actuate Digital

eCom Collab Club®: Adam Pearce - CRO for Shopify Brands - Blend Commerce - Shopify CRO Agency / Nathan Lomax - Quickfire - Shopify Premier Partner / Rich Evans - Get Better Limited

#SocialiseAndOptimise: Emma Ford & Russell Brockett - Rusty Monkey & Stripe

#Successify - Shopify Meetup Manchester: Chris Buckley - Pixel Kicks

#Ecommerce #Networking #Events #Community

LinkedIn is a graveyard of "Perfect" launches. 🪦

Every day, we see the polished wins. The "seamless" integrations and builds. The record-shattering quarters.

It’s a lie.

What we don’t see:
• The revenue lost in a botched migration.
• The sleepless nights over a broken API.
• The absolute f* ups that nearly ended the project.

It’s time to stop the highlight reel.

That’s why Hypernode is bringing the "What’s Your F* Up?"** meetup to Manchester this May 14th. 🐝

They are looking for two more speakers brave enough to get real about:
→ The mistakes that cost six figures.
→ The pivots that felt like total failure.
→ The "human" side of technical disasters.

I might have a few stories of my own to share... but for now, we want to hear yours.

If you’re ready to trade "perfect" for "authentic" and grab a beer 🍺 with people who have actually been in the trenches, reach out to , Suzanne van Amerongen, John O'Rourke or Dylan Koltai  🚀

#TechFailures #AgencyFailures #Manchester #Partnerships #eCommerce

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Pipelines are finite. Friendships are scalable -> Less 'lead-to-deal,' more 'human-to-human.

P.S I talk about 'partnerships' to sound smart, but mostly I just like meeting people who don't mind my bad dad jokes.

Stop what you’re doing. No, seriously. 🛑 

I’m officially a Champion for the National Digital Awards 2026, and I’m here to tell you that D-day for nominations is looming (13th March) 👀 ‼️

Look, we’ve all been there. 

You see an awards post, you think 

“Yeah I’ll submit…. 

Myself (yes, you can nominate yourself. I won't tell if you won't 😉), Jane, Tom, Frank, Claudia, Dave, Frankie…

….then you remember the 14-page PDF forms, the "admin fees," and the soul-crushing account setups.

This is not that. It’s been made dangerously easy:

1️⃣ It’s FREE. (Use that budget for the celebratory beers instead). 🍻
2️⃣ No "long-ass" account setups. No one has time for that.
3️⃣ No card details. We aren’t trying to sign you up for a gym membership you’ll never use.

Now go get ‘em.

Go here: To the L I N K in the comments 🚀

Click: The big red button.

Submit: And put your feet up with a cuppa’ because you deserve it, babes. ☕️😘

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The Battle

Naomi Dreifuss

Dylan Connor Fernandez

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The Battle

Naomi Dreifuss

Dylan Connor Fernandez

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dylan Connor Fernandez's LinkedIn Performance

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