Performative Speaking

~ Adept Account Executive in venture-backed founder communication, excelling in inbound calls, lead generation, and managing a $240K (AED 881,496) pipeline. 
~ Strategically engages decision makers, driving efficient sales cycles, ensuring effective 
closures, and managing paperwork. 
~ Facilitates strategic networking, sharing top investor and venture partner contacts for 
expanded funding networks. 
~ Pivotal in refining sales processes and training materials, enhancing team effectiveness 
and enabling successful onboarding. Demonstrates expertise in navigating challenges with
venture-backed founders, showcasing adaptability and a results-driven approach. 
~ Actively contributes to company-wide initiatives, supporting leadership in refining sales 
strategies and training programs. 
~ Utilizes comprehensive product education for successful outcomes with venture-backed 
founders.
~ Drives the entire sales cycle, from inbound calls to closing deals and providing post-sale 
support. 
~ Collaborates on prospects queries, understanding requirements, and sharing reports & 
proposals.
~ Achieved 5% increase in sales by creating a lead management funnel & process - follow-ups & support.
~ Highly adaptable & flexible in working with different geographical teams

Account Executive

Driven sales professional committed to continuous improvement and staying ahead in a dynamic market. Proactively pursued upskilling initiatives to elevate sales proficiency and successfully navigate the US market.

~ Advanced Training Impact: Completed targeted courses in advanced sales techniques, resulting in a 20% increase in successful prospect conversions and a 15% growth in sales revenue.

~ Mentorship Program Success: Applied knowledge gained from a mentorship program to secure and close high-value deals, contributing to a 25% boost in quarterly sales performance.

~ Online Branding Mastery: Established a compelling online presence through strategic content on Facebook and LinkedIn, garnering 30% more inbound inquiries and expanding professional network by 40%.

~ Strategic Networking: Initiated networking calls with sales reps, uncovering key pain points and needs. Instrumental in forging collaborative partnerships that led to a 10% increase in shared business opportunities.

~ Supportive Collaboration: Provided targeted support to fellow sales professionals, resulting in a 15% improvement in overall team productivity and a collaborative environment conducive to exceeding sales targets.

Professional Development and Sales Enhancement

Spectacular Academy

Inc. 5000 Fastest Growing Companies in America.
Top Social Media Marketing Agency in Miami.

•	Acted as the first point of contact and set appointments for prospective clients.
•	Collected and distributed messages to team members and managers to support open communication and high customer service.
•	Collected $2,364 payments from clients and updated account balances.
•	Addressed client inquiries and updated database information.
•	Handled complaints and questions, and re-directed calls to other team members.
•	Established and maintained client rapport by utilizing quality customer service.
•	Received inbound calls and initiated outbound daily calls to introduce customers to products and services offered.
•	Routed incoming mail and messages to relevant personnel without delay.
•	Made 40-60 phone calls daily to establish first contact with potential customers and set meetings with the internal sales team.
•	Answered phone calls and answered questions from potential customers.

Inbound SDR

Confidential

Building relationships with HNWI, pension fund companies, entrepreneurs, and hedge fund companies. Partnering for potential collaborations and buying & selling of Commercial Real Estate.

~ Assist buyers and sellers in purchasing real estate property for the best price and terms.
~ Estimate property value through skilled comparative market analysis.
~ Develop business networks and collaborate with contractors, mortgage lenders, and attorneys.
~ Develop expert knowledge regarding real estate best practices, market standards, mortgage financing, 
    neighborhoods, schools, and all buying and selling considerations.

Sales Development Representative

I help Middle-East companies with sales | Workspace Culture | Sales Leadership

🌟 About Me 🌟

🏙️ A Real Estate Voyager 🏙️

With a career that has taken me from the vibrant real estate markets of Dubai to the bustling streets of London, I've spent the last few years carving my path through the dynamic world of Commercial Real Estate. These experiences have been my masterclass in business acumen and the fine art of sales. From prospecting to closing, I've honed my skills in navigating this intricate landscape. It's not just about properties; it's about people, relationships, and the thrill of sealing the deal.

💼 Bridging Worlds: Real Estate to Digital Marketing 💼

But life's adventures don't end with real estate. I've also ventured into the realm of Digital Marketing Agencies and Fundraising Industries, where I've mastered the art of turning prospects into prospective clients. Dealing with a wide range of product deal sizes, from the modest $2K to the substantial $120K, has only fueled my passion for high-ticket sales. And let's not forget, this journey has been my ticket to the world of startups, where the entrepreneurial spirit is at its zenith.

📊 Account Management 📊

In every step of my career, be it in Real Estate or Digital Marketing, I've always found a way to bring my account management skills to the forefront. The key to success in these roles is not just selling; it's ensuring that clients are nurtured, heard, and satisfied. It's about being a trusted partner on their journey to success.

🚀 Eager for Growth 🚀

If there's one thing that defines me, it's my insatiable hunger for growth. I'm a learner, an adapter, and a go-getter who's always willing to go the extra mile for my team. Challenges excite me, and I thrive on the ever-evolving nature of the business world. We're all works in progress, and I'm excited to see where this incredible journey will take me next.

🗺️ Let's Connect and Elevate 🗺️

Fluent in both written and oral communication (English) and proficient in CRM software, specifically HubSpot, I'm equipped to navigate the intricacies of modern business. With two years of remote work experience under my belt, I'm open to exploring new horizons and relocating to Dubai, where my journey first began.

I'm excited to dive into sales roles in edtech, health tech, and fintech industries, I'm eager to collaborate with promising ventures in these fields.

Nandini Rastogi

The other day, I checked off a tiny task on my to-do list.

Nothing big… just something I’d been putting off.

And it felt so good.

It reminded me that progress doesn’t always show up as big announcements, new clients, or major achievements.

Sometimes, it’s...

Showing up for yourself.
Learning one new thing.
Finishing that 20-minute task.
Not giving up on a tough day.

We celebrate the loud success stories…
 
But the real journey is built quietly, one small win at a time.

If today wasn’t a huge milestone, but you still moved forward a little, that counts.

A lot. 

Here’s to celebrating the tiny things that keep us going.

Founder | Paid Media & Growth Strategist | Market Intelligence Advisor @ Seed VC Fund | Helping Founders Scale Smarter 🚀

A year ago, I’d spend hours tweaking bids, rewriting ad copies, and second-guessing every little detail.

Hoping to find that “perfect” combination.

Now, AI quietly does half of it for me. And honestly?

It still surprises me how much it gets right.

ChatGPT sparks new ad ideas when my brain’s running on low.

Google Ads scripts catch things I used to miss at 1 a.m.

And dynamic ad copy speaks to people in ways that feel personal, not robotic.

But here’s what I’ve learned, AI hasn’t replaced creativity, it has amplified it.

It gives us the space to think bigger, tell better stories, and connect deeper.

The future of marketing isn’t human vs AI, it’s human with AI.

How are you using AI to make your campaigns smarter (and your life easier)?

#digitalmarketing #paidmarketing #aiinmarketing #chatgpt

It Started With a Meme. It Ended With an Order ;)

One evening, while scrolling through Instagram, I saw Zomato post,

“Guys, don’t fight in the comments. Order biryani instead.”

And within minutes, the comment section was full of people tagging friends, laughing, and… actually ordering food.

That’s when it hit me, Zomato and Swiggy aren’t just food delivery apps.
 
They’re mood delivery brands.

Their secret? They don’t wait for trends. They become them.
 
When something happens, a cricket match, a meme, a viral tweet, they jump in with wit, simplicity, and timing that feels effortless.

They talk like us.

They sound like your funny friend who always has the perfect one-liner ready.

It’s not about big budgets or fancy visuals, it’s about understanding culture in motion.

That’s real-time marketing.

It’s about being present, human, and quick enough to make people smile before the moment passes.

And in that, Zomato and Swiggy remind every marketer of one simple truth:

Relevance beats perfection, every single time.

#zomato #swiggy #realtimemarketing #digitalmarketing #brandstrategy #contentmarketing

The other day, I was browsing a product online.

Slick ads. Perfect models. Polished shots.

All the things brands spend money on.

But guess what made me click “Add to Cart”?

A random girl’s review video saying...

“Okay guys, this actually worked for me.”

Not perfect lighting.

Not scripted lines.

Just real experience.

That’s the thing about UGC.

People trust people.

Not brands talking about themselves.

As marketers, we often look for the “perfect” creative.

But the most persuasive content is usually the most imperfect one because it feels like a friend recommending it.

If your customers love you, let them talk.

They’ll sell better than any ad you make.

Pretty posts don’t pay the bills..

I’ve seen it so many times, a brand’s Instagram feed looks gorgeous.

Crisp photos. Pastel palettes. Perfect typography.

And yet… zero sales.

Here’s the truth:

Looking pretty is nice.

But selling requires more than just good lighting.

Content that sells:

Shows the problem your product solves.
Speaks directly to your ideal customer.
Has a clear next step (“Buy now”, “Book a call”, “Learn more”).

Content that just looks pretty:

Is aesthetically pleasing but doesn’t tell me why I should care?

Might get likes… but no one’s clicking ‘add to cart’.

When you focus only on aesthetics, you’re decorating a shop window without inviting anyone inside.

If you want sales, your content needs to do both: attract attention and guide action.

Look at your last 5 posts. 

Be honest, are they just pretty, or are they selling?

#contentmarketing #contentstrategy #digitalmarketing #startupmarketing #socialmediamarketing #marketingtips

Most founders treat marketing like an expense.

But in VC, we’re trained to treat capital like oxygen and you don’t waste oxygen.

Last week, while reviewing a startup’s pitch deck, something clicked for me..

The way VCs evaluate investments is the same way brands should evaluate marketing.

Here’s what I mean:

1. “Show me the fundamentals.”

VCs don’t invest because something looks exciting.
They invest because the core metrics make sense.
Marketing should be the same.
Fix the funnel → then scale.

2. “Prove there’s compounding value.”

VCs look for returns that grow over time.
In marketing, that’s your retention, your repeat purchases, your referrals.
Not just CPMs.

3. “Deploy capital intentionally.”
 
VCs don’t throw money everywhere.
They fund what’s working and starve what isn’t.
Marketing budgets deserve the same discipline.

When you apply VC thinking to marketing, you stop chasing hacks and start building systems that multiply.

If you’re a founder and want to understand where your marketing is leaking capital, DM me or drop a question below, I’ll break it down for you.

People kept telling me...

“Make a website first.”
“Build a portfolio first.”
“Wait till you have everything in place.”

But perfection has a funny way of delaying dreams.

So I launched Stackwise Media anyway.

No website.

No big case studies.

Just my skills… and belief that I’ll build the rest as I grow.

Because businesses don’t hire a website.
 
They hire a person who can solve their problem.

Starting small is still starting.

Done > Perfect. Always.

If you’re waiting for the “right” moment…
 
This is your reminder to begin with whatever you have.

Also, if you haven’t already...

Check out my company page & follow along.

Stackwise Media

Some brands don’t struggle because of competition.

They struggle because their inside is messier than their outside looks.

And ads can’t fix that.

Here are 3 signs it’s not an ad problem, it’s a structure problem:

1. Every message feels “kind of right” but not sharp.

If your value prop changes every time someone asks what you do… ads won’t save it.

2. Your team debates data instead of using it.

GA4 says one thing, Meta says another, and everyone ends up guessing.

3. Customers buy once and disappear.

A leaky journey makes scaling feel like pouring water into a broken bucket.

Before increasing spend, fix the foundation.

When the structure is right, even simple ads perform better.

Comment “Structure” and I’ll share a clean 3-step checklist you can apply today✌

I’ve realized “starting over” doesn’t always mean a big life change.

Sometimes it’s small… almost unnoticeable.

A new morning habit.

Letting go of something that drains you.

Choosing rest instead of forcing productivity.

Saying, “I’ll try again tomorrow.”

These tiny resets matter.

They quietly shift how you think, how you feel, how you show up.

You don’t need a dramatic restart.
 
Sometimes one small change is enough to begin again.

Somewhere between campaign deadlines, CTRs, and ad spends..

It’s easy to forget why we do this in the first place.

Marketing isn’t just about selling products.

It’s about understanding people.

Their small frustrations, their little joys, their daily choices.

When a skincare brand helps someone feel confident,
 
When a fitness app makes mornings easier,
 
Or when a tiny ad makes someone smile after a long day,

That’s marketing doing what it’s meant to do.

We don’t just sell.

We solve, simplify, and sometimes, spark joy.

And maybe that’s the side of marketing we should never lose sight of the human one. 

What’s one campaign that made you feel something lately?

#marketingstrategy #digitalmarketing #brandstorytelling #emotionalmarketing #humanconnection

Ever walked into a store… and walked right back out?

Maybe the lights were too bright.

Maybe the layout was confusing.

Or maybe… it just didn’t feel right.

That’s what happens when visitors land on your website and bounce.

They came in curious…

 … but left before buying, signing up, or even exploring.

High bounce rate = lost opportunities.

Common culprits I see:

~ Slow loading pages (people won’t wait).
~ Confusing navigation (too many clicks to find anything).
~ No clear “what’s next” (they don’t know where to go).

Think of your website like a physical store:

~ Make it welcoming.
~ Make it easy to find what they came for.
~ Guide them to the checkout or next step.

If you’re wondering why conversions aren’t happening, start by asking:

 “Are people sticking around long enough to take action?”

What’s one thing you’ve done to keep visitors on your site longer? 

Share below 👇🏻 it might help another founder out.

#conversionrateoptimization #digitalmarketing #websitetips #startupmarketing #growthmarketing

SUSANCK

Going remote was the best decision we ever made for scaling our agency.

Not because it’s trendy.
Not because it cuts costs.
But because it removed limits.

No more talent pool defined by ZIP codes.
No more 9-to-5 bottlenecks that slowed decisions down.

We built a team that runs around the clock, brings global perspectives to every strategy, and operates with more focus and ownership than we ever had in-office.

Yes, it takes stronger systems. 
Clearer communication. 
More trust.

But the trade-off?

A business that scales without borders.
And a team truly built for growth.

If you’re still in-office, what’s holding you back from going remote?

Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale

No alternative text description for this image

Apple’s “Share Your Gifts” ad is one of my favorite holiday campaigns — and it barely shows a single Apple product.

No flashy features.
No tech specs.
No hard pitch.

Just a story about creativity, connection, and putting your work into the world.

That’s the genius of it.

Apple doesn’t sell you the gadget — they sell you the feeling of being creative. The device just happens to be the bridge.

Most brands already know emotion matters.
Few have the patience to build it.

What’s your favorite emotional campaign of all time?

It’s officially campaign crunch time.

Some teams locked plans in back in August.

Others are still finalizing ad creatives this week. 😅

There’s no single “right” answer — but the brands that win seasonal traffic usually do one thing well:

→ Some hunt for gifts before Halloween.
→ Others wait for Black Friday madness.
→ And plenty don’t shop until mid-December.

So, I’m curious:

How early do you start planning your holiday campaigns?

🗓️ 3+ months out
🗓️ 1-2 months out
🗓️ Just before Black Friday
🗓️ Still pulling it together now

Fun fact: The first Thanksgiving feast lasted three days back in 1621.

Proof that some things are just worth taking time to celebrate.

Here’s to good food, good company, and the kind of gratitude that lasts all year long.

Happy Thanksgiving, everyone! 🍁

Nike’s “You Can’t Stop Us” hit in all the right places.

You didn’t need to love sports to get it.

That split screen of people pushing through?
It really got everyone.

It wasn’t selling sneakers.
It was reminding us what we’re made of.

Even when the world hit pause, people didn’t.
We still showed up. We still moved.

That’s why it stuck.

Because the best ads don’t talk AT you, they talk TO you.

What’s a campaign that still gives you chills when you see it?

force-o-nature

susanck

LinkedIn

JSESSIONID

li_at

Talks about #dtc, #startups, #marketing, #mediabuying, and #performancemarketing

Same problem.
Different day.

You can switch clients, jobs, even cities..
But the lesson follows you until you face it head-on.

It’s not bad luck. 
It’s the universe on repeat.

The loop doesn’t break on its own.
You break it.
By doing something different this time.

The loop breaks when you do.
Until then, it just wears a new mask.

What loop are you breaking this week?

Every year, it sneaks up on us.

You’re scrolling through YouTube or watching TV...

And then you hear it — that “Holidays are coming…” jingle 

The Coca-Cola trucks roll in, and suddenly it feels like the holidays.

No big reveal. 
No surprise offer.
Just that familiar red glow that says, “It’s time!”

That’s the power of showing up the same way, year after year.

You don’t need to shout when people are already listening to you.

Some ads grab attention.
Others build tradition.

Coca-Cola did the latter — and it worked for decades! ❤️

What brand triggers your holiday nostalgia?

BFCM is coming to a close, and hopefully, your numbers crushed it! People are still shopping online though, so don't stop now. 

Keep up the good work and finish strong! BFCM has been a great opportunity for businesses to SCALE. 

What did you do differently this year that you'll continue next year? The coming weeks are a perfect time to try new things and see what works.

In the meantime, congrats on surviving another one 🍻

Gucci doesn’t do “flash sales”

Every holiday season, they drop their “Gucci Gift” stories — cinematic mini-films that feel more like art than ads.

No flash discounts. 
No panic countdowns.

Just beautiful storytelling and design that remind people why the brand matters.

Here’s why it works — and why your brand should reflect, not copy:
✨ Gucci is Gucci — they’ve earned that space.
✨ Their audience cares about identity more than deals.
✨ They’ve built desire first, so demand follows naturally.

If you’re leading a brand this BFCM, this is your cue:
Use emotion to elevate value.

Match storytelling to your brand’s identity, not someone else’s.

Your strength may not be the boldest sale — but it could be the strongest message.

Who does emotion-driven marketing best?

Timing is everything. 

The product can be solid.
The offer can be great.
The creative can hit.

But if you show up at the wrong time... it all lands flat.

Right now:
People are searching, scrolling, and adding to carts.

They’re not just browsing. 
They’re buying.

Hitting that window makes everything you’re doing work harder.

So before you launch anything this season, ask yourself:
👉 Are we showing up when people are actually in “buy” mode?
👉 Are we syncing our drops with peak search and spending windows?

Because in Q4… timing is the multiplier.

How are you timing your campaigns this Q4?

In 2025, AI is at the center of how we run performance marketing.

We predict winning campaigns before launch.
We personalize messaging based on real behavior.
We build new creative variations automatically.
We shift budgets in real time as signals change.

The edge comes from how well we teach it — with our data, our insights, and our goals.

That’s how we scale faster, waste less, and make smarter moves.

Humans still steer the ship. 
We set the direction. 
We show the machine what “great” looks like.

The real question now: 
Are we letting AI drive growth — o r just letting it ride shotgun?

When was the last time you checked your search trends? 👀

We track revenue.
We track CAC.
We track every KPI under the sun.

But do we know if people are looking for us?

Search trends are early signals!

They show when curiosity is growing.
When awareness is fading.
When it’s time to get louder.

Example:
→ A spike after a podcast mention = brand buzz building.
→ A dip after a product launch = messaging missed.
→ A rise in searches from a new region = expansion clue.

If you’re only measuring after the click...
You’re missing what happens before it.

Be honest: how often do you check yours? 💭 

Weekly? 
Monthly? 
Almost never?

Everyone talks about growth. But not enough people talk about what makes that growth sustainable.

Most teams think scaling means more:
More tools.
More hires.
More meetings.

But real scale happens when the engine runs without you watching every move.

It’s when:
→ Campaigns launch smoothly — no 2 AM fire drills.
→ Decisions are driven by data, not hunches.
→ The team moves fast and stays in sync.

The truth is, ideas rarely hold companies back.
Messy operations do.

Tighten the backend, and growth stops feeling like luck.. it starts feeling like a system.
 
Drop the first thing you’d optimize below 👇

If you’re throwing money at ads and hoping for the best... this is for you.

If results feel off, here’s what’s probably happening:

🚩 You’re spending the same amount every month — even when buyer behavior changes.
🚩 You’re ignoring November search spikes and gifting season.
🚩 You’re splitting budget evenly — even for products no one’s looking for.

Here’s how smart brands are moving now:

→ Shifting spend week by w eek based on demand.
→ Leaning into seasonal momentum instead of guessing.
→ Fueling top-performing products instead of spreading too thin.

Brands that do this cut wasted spend by up to 30% before BFCM.

How will you stretch your ad dollars in this kind of season? 💭

Dear Founders: reward yourself for surviving this weekend, you did a great job! 👀

The biggest shopping weekend of the year is loading... 

Everyone’s chasing clicks and discounts.
But not every channel delivers the same ROI.

Where do you see the most lift?

I am Susan Coelius Keplinger, a San Francisco Entrepreneur and avid athlete.

I help companies use data to tell stories and grow their business through quantitative marketing.

Previously I was Founder and President of Triggit, an ad technology company.  Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads.  Triggit was sold to Gravity4 in 2015. Prior to Triggit, I co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique.

I earned my BA from Northwestern University, where the USA Today named me one of the nations top college students in 2004.   The Fortune Most Powerful Women Community recently named me a top emerging entrepreneur.

Beyond my entrepreneurial forays I love to sport and can be found chasing the wind and waves while kitesurfing or hurling down the sides mountains on skis or downhill bike.

Most brands overspend on acquisition by about 20% — and it’s not because their ads are bad.

It’s because they skip one step: impact analysis before scaling.

Here’s what that means 👇

Before you add more budget, you should know:

→ Which audiences actually bring profit
→ Which offers turn buyers into repeat customers
→ Which channels drive long-term revenue

A lot of teams skip this part because they’re chasing quick wins.

But when you grow without clarity, you’re basically guessing — and guessing gets expensive.

The ones who grow profitably take a pause.

They run deeper analysis, cut wasted spend, and double-down where the real ROI lives.

How often do you check all this before you scale? 💭

This is why - WE - marketers have trust issues 😂

3 types of holiday buyers — and how to sell to them.

Not every shopper behaves the same way during the holidays.

If you want your products to land, you need to meet them where they are.

These shoppers show up every year 👇

The Explorers
They’re planning hikes, ski trips, and winter adventures.

→ Looking for: waterproof boots, durable jackets, gear that can handle any weather.

→ How to sell: Talk about performance, durability, and “ready-for-anywhere” features.

The Homebodies
They’re creating cozy weekends at home.

→ Looking for: soft blankets, comfy loungewear, candles, anything warm and comforting.

→ How to sell: Use warm, simple language and show how your product makes home feel better.

The Savers
They’re scrolling deals and trying to stretch their budget.

→ Looking for: under-$100 gifts, bundle deals, free shipping.

→ How to sell: Highlight savings, urgency, and easy gift ideas.

Each group shops differently — and your message should match what they’re actually searching for.

Which type do you sell to most?

3 types of holiday shoppers

Everyone loves to look sharp.

Fresh logo. 
Clean feed. 
Polished pitch.

But looking sharp is easy when you haven’t done any work.

Real ones have the dents.
The grind marks.
The stories behind every win.

If you’ve got a few scratches, good.
It means you’ve been in it.

Shiny fades.
Work lasts. 

What’s the toughest lesson that gave you your edge?

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SUSANCK

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The Battle

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SUSANCK

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