Nancy Duarte

Nancy Duarte is a CEO and author of six best-selling books. For over 35 years, Duarte, Inc. has worked with the highest-performing brands and executives in the world. The insights from those engagements get transformed into training everyone can learn from. Duarte is a communication expert who has been featured in Fortune, LA Times, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, and CNN. Nancy has spoken at American Express, Apple, Cisco, Degreed, Google, LinkedIn, McDonalds, Microsoft, Pfizer, and Qualcomm. Her TED talk has had over 3 million views. She writes for HBR, MIT-Sloan, and Forbes regularly. She has won several awards for communications, entrepreneurship, and her success as a female executive. She’s ranked #67 on the list of top 250 Women in Leadership and is the #1 Global Communication Guru. Her videos are baked into online courses at Harvard, she lectures at Stanford University, and her books are used at almost every top business school in the world. Her HBR book sold so many copies it is listed on the HBR Press Ideas with Impact List, and her work is featured in HBR’s 10 Must Reads for Business Students. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. Oh, and she has two grandsons.

Principal

Your audience is the hero of your story...not you, not your product, not your company. 

Here are three ways to obsess over your audience so your message actually sticks.

#BusinessStorytelling #AudienceEngagement #PresentationSkills

Melissa Shaw

Shaw/Scott

Shaw/Scott is a global digital consultancy and marketing agency that helps retail, travel and financial services brands create engaging customer experiences through technology. We are an award-winning, women/LGBTQ founded and led business with an unwavering commitment to equity and opportunity. We’re passionate about what we do and strive to be a natural extension of our clients’ teams. Our award-winning acquisition, loyalty and CX solutions are designed to ensure our clients achieve their goals while enjoying world-class service and support—and we’re proud of it!

Shaw Strategic Services

Email and lifecyle marketing specialist providing:

- Marketing Strategy
- Customer Relationship Marketing
- Optimization Audits
- Lifecyle Marketing Program Design
- Lifecycle Marketing Planning Workshops 
- Deliverability Audits
- Best Practices Training
- Vendor Evaluation & Selection
- Quantitative & Qualitative Research

Responsys

Director of Marketing Services

goNextdoor Inc.

Director of Email Programs

Marketing Consultant

FreeShop

Product Manager

University of Washington

Research Analyst

O'Neill & Company

Senior Associate

Hewlett Packard

Marketing Analyst

CEO & Co-Founder of Shaw/Scott

A recognized industry leader in the digital marketing space, Melissa Shaw is the CEO and Co-Founder of Shaw/Scott. Melissa’s leadership approach focuses on mentorship and skill growth, entrepreneurship, and organizational development—particularly through the lens of managing remote teams. Under her tenure, Shaw/Scott has been recognized as one of Inc. Magazine’s 5,000 fastest-growing companies for five consecutive years. The company was also recognized as one of the top 100 fastest growing private companies in Washington state by the Puget Sound Business Journal for three years. 

Melissa is an accomplished multichannel digital strategist who has specialized in email marketing since the field’s inception. Known for the data-driven approach she takes to crafting customer-centric experiences, Melissa is a sought-after strategic consultant for top brands across many industries, from travel and finance to retail and nonprofit. Her clients have included Alaska Airlines, BMW, Costco, Wells Fargo, Chanel, and Make-A-Wish Foundation. Before co-founding Shaw/Scott, Melissa served as the Director of Strategic Services for Oracle Responsys. Prior to that, she worked as an analyst, product manager, and consultant.  

Melissa has presented at a wide variety of conferences and venues including Email Experience Council, MarketingProfs, School of Visual Concepts, and Dialogkonferansen.  

She is passionate about creating workplaces that value diversity, equity, and inclusion. She serves on the board of Together Digital, a professional organization that works to educate and empower women working in digital. 

Her leadership style is best summarized with a quote from Seth Godin’s Tribes:  
“Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going.”

taplio

The Battle

Nancy Duarte

Melissa Shaw

Followers

Posts

Engagements

Likes

Performance ScoreNancy Duarte's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nancy Duarte

Melissa Shaw

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nancy Duarte's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNancy Duarte's LinkedIn Performance