Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

3 weird ways to get more clients on Linkedin (this will be controversial)...

All things we've tested for clients:

1/ Post 2x a day

This will not decrease your reach. If you can manage this level of output, I guarantee your impressions overall will shoot up.

2/ Put links in posts

Add links to your posts. These can go to lead-magnets, booking links and other pieces of long-form content where you can sell your services in more depth.

3/ Stop commenting on big influencers

Focus 80% of your comments on ideal prospects, 20% on other creators.

Show up in prospects world and “warm” them up before sending a DM.
-

What other weird tip would you add?

One of my clients is getting the most engagement he's ever gotten on Linkedin.

The funny thing is...

11k impressions is actually low when you compare it to 100k+ impressions screenshots gurus share.

However, there is a BIG difference here.

My clients impressions are HIGH QUALITY views from HIGH QUALITY prospects.

8 and 9 figure eCom founders are seeing his posts regularly and engaging.

He's posting niche insights about eCom that make his expertise undeniable.

He's NOT going viral with stories about his cat.

He's NOT spamming giveaways every day.

He's building real authority.

That's why he's winning.

Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

Day 1 on Linkedin? Here’s what I’d focus on:

1. Study competitors & observe what’s working
2. Send some connections to your ICP
3. Start conversations daily 5 with ICP & 2 with peers

No engagement pods. No 100 comments a day. No 2 posts a day.

Study what content performs and take notes.

Think about how you could things better/differently.

Then, connect with a few prospects and shoot some DMs.

Get used to reaching out to decision makers via chat.

Network with creators and build a relationship or two.

This'll give you a foundation, now you can start posting and sky is your limit.

"Don't post on Linkedin on Sunday"... is dumb advice.

As I've been prospecting wealthier buyers...

I've realised they are SUPER busy during the week.

But, evenings and weekends they a have a lil more time.

Many of them use Sunday to prepare for the week ahead.

They scroll more on Linkedin that day.

Respond to some emails, DMs that are less urgent.

Make the most of this.

Don't assume Linkedin is dead on Sundays.

I'd argue it's very much alive and well, ESPECIALLY if your buyers are busy c-suite decision makers.

Post as normal, shoot your shot in the DMs as normal.

You'll book way more meetings.

Employee Generated Content is the BIG opportunity in 2026.

I’ve been working with orgs on this since late 2024 and it’s only getting bigger.

Just imagine you’re able to build multiple personal brands across your whole executive team.

. CEO generating thousands of impressions.
. CMO/CSO generating thousands of impressions.
. VP Marketing generating thousands of impressions.

All building influence and promoting the company.

. CEO shares strategies & the journey.
. CMO shares marketing behind-the-scenes.
. Sales director talks sales process optimisation.

Collectively you can easily break 50-100k impressions a week.

On the backend you can monetize in multiple ways...

For example, each c-suite exec could promote a singular bi-monthly webinar and all content from Linkedin could be pushed here.

Imagine the sheer number of prospects you could attract.

The amount of pipeline you could drive.

The amount of demos you’d book.

All for free.

This is the future.

What do you call founders that outsource all their outbound to AI-SDRs?

Poor.

Obviously this is a joke, but it’s rooted in reality.

A lot of leaders feel like the ENTIRE sales process needs be automated IMMEDIATELY.

Which means they end up with AI-Agents sending bad outreach at scale.

Basically a mass public humiliation ritual.

I’m a big believer in putting in a little work to figure out a system that works THEN automate parts of the process.

All while maintaining human touch-points, so you can stand out.

As the world becomes more obsessed with automating everything with AI-agents.

It’s easier than ever to stand out by showing up as a REAL human that's willing to do the unscalable.

Had a chat with a Linkedin creator with 13,000 followers and 100s of likes on his posts...

We went back & forth in the DMs and I asked him: "how many calls you booking for your agency on Linkedin?"

His answer: 0

"How much revenue generated from your content?"

His answer: 0

All his likes were from peers, pods and other marketers.

He had no systems to turn his followers into calls.

A few days later I had a catch up with an old client

He has way less followers, way less likes.

He told me he’d made $15k that week, alone.

Getting likes & getting paid are 2 COMPLETELY different skill-sets.

P.S. Most of my clients like Umair, Noah, Nicolas and many more ALL have audiences on the smaller side but book calls consistently. Living proof it’s not your follower count holding you back. It’s your sales system.

Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

Nobody talks about the work behind the work.

So let me.

For every design I ship, there are 30 that died.

Ideas I had to let go.
Sketches nobody saw.

Hours on things nobody thinks about.

Error states.
Empty states.
Loading screens.
And so on and on....

But hardest part isn't design. It's the conversations.

Defending a decision.
Moving back and forth.
Rebuilding after a last-minute pivot.

The final design looks simple. 

That's the point.
But simple was never easy.

If your work feels invisible...

You're probably doing it right.

♻️ Repost for every designer whose work goes unseen.

P.S. What's the hardest part of your work that nobody sees?

Senior UI/UX Product Designer | UX Strategy | Figma

2 tools that will replace entire product teams in 2026

(designers can do the development now)

1/ Claude → Your thinking layer 
↳ Industry analysis in 15 minutes 
↳ Competitive breakdowns in 20 minutes
↳ User journeys mapped instantly
↳ Feature priorities without PMs 
↳ Strategy without strategists

2/ Figma → Your design AND development layer 
↳ Systems, not screens 
↳ Components that scale 
↳ Figma to code pipelines 
↳ AI-assisted building 
↳ Ship without developers

Old model: 

PM + Strategist + Designer + Developer 4 people. 
4 weeks. 4 handoffs.

New model: 

Designer + Claude + Figma 1 person. 
2 days. 0 handoffs.

Strategy. Design. Development. One designer.

The handoff era is over.

Repost this ♻️ if you're building this way.

P.S. Are you still handing off or already shipping?

How I USED to make case studies:

Step 1: Open Figma
Step 2: Stare at blank canvas
Step 3: Look for "inspiration"
Step 4: Copy a layout from it
Step 5: Realize my content doesn't fit

Then… ( it’s not finished )

Step 6: Start over
Step 7: Give up again
Step 8: Tell myself "next weekend"

(sound familiar?)

How I make them NOW:

Step 1: Open Claude Code
Step 2: Describe my project
Step 3: Gamma generates the deck
Step 4: I am finally Done with case study

3 minutes vs 3 weeks of procrastination.

Same quality.
Zero stress.

Look…

Hiring managers don't care about your case study's typography.
They care about your thinking.
Show them that instead.

Save this. Try it today.

P.S. Tag a designer who needs this 👇

P.P.S. What's YOUR excuse? (I've heard them all 😇)

Here's a proven way to stand out as a UX designer in 2026.

(Without adding another certification to your wall)

Stop focusing on "designing screens". 
Focus on "designing outcomes".

When you present work to stakeholders?

Your job is not to show how pretty it looks. 
It's to show why it matters.

This is the main "metric" of everything you design"

1. User pain points → Connect them to cost
2. Redesigns → Show the numbers behind them
3. They need a solution → Be their strategic partner

Stop hiding behind "I'm just the designer".

Share the "why" → Not just the "what"
This builds irrevocable trust.

Don't just push pixels. 
Push thinking. 

Make sure your seat at the table stays. 

When restructuring comes? 
(And it will) You'll still be there.

Pretty? No. → "Impactful". Always.

(Repost this for your network ♻️)

P.S. Do you notice some designers hiding behind Figma files? Avoiding the business conversation entirely?

Every designer should SAVE this Accessibility Checklist: 

1. Images include alt text
2. Buttons have clear labels
3. Body text is 16px or larger
4. Text contrast is at least 4.5:1
5. Click targets are minimum 44px
6. Forms show clear error messages
7. Icons are never used without labels
8. Navigation works with keyboard only
9. Animations can be reduced or disabled
10. Focus states are visible for keyboard users

Follow this checklist, and you'r already ahead of 90% of products online.

Accessible design isn’t complicated.
It’s just intentional.

Save this post for your next UI review.

(Repost for other designers ♻️)

P.S. Which one do you check last before shipping a design?

Junior designers add design elements. 

But senior designers remove.

One rule that fixed 80% of my designs:

Take your finished screen.
Start deleting things. One by one.

In practice:

That extra icon? Remove.
That extra border? Remove.
That extra shadow? Remove.

Keep going until something breaks. Stop there.

Everything you deleted before that? Never needed.

Took me years to trust subtraction over addition. 
Now it's the first thing I do on every project.

💾 Save this for your next design review.

P.S. What element do you always overuse?

How to choose UX research method as a junior?

Need to know HOW MANY users have the problem → Quantitative.
Need to know WHY the problem exists → Qualitative.

Before choosing qual or quant, ask one question: "What do I need to learn?"

I want to know why users churn → Qualitative
I want to understand user emotions → Qualitative
I want to explore a new feature idea → Qualitative
I want to know what percentage of users churn → Quantitative
I want to count how many users have the problem → Quantitative
I want to measure if a redesign improved task success → Quantitative

If you're picking a method before knowing your question...
You're solving the wrong problem first.

Every junior designer can learn this. It's not as hard as you think.

1 question at a time → 1 method at a time

P.S. Repost this if you find this useful ♻️ and save this guide.

Here's the truth about designing intuitive UX...

You first start to design → some users may get it.
You design consistently → a lot of users will get it.
You start to give your 100% → everyone will get it.

But what comes after that stage?

When you add more features → a lot of users will struggle.
When you start to "assume" → most users won't follow.
When you expect them to adapt → most will churn.

Unless...You help them "feel" confident at every step.

You offer a sense of "clarity" in every interaction.
You provide more than functionality → You give them ease.

So what is "intuitive UX" exactly?

It's when a user opens your product for the first time and already knows what to do. No tutorial needed. 

The layout, the labels, the flow...Everything just "makes sense." 

Always remember:
Users may use your app for the features.
But they stay for the experience → the effortless, intuitive one. ❤️

(90% of churned users cite "too confusing" as their reason for leaving)

Help them "flow" → not just "function" .

Repost ♻️ if you agree with this

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Senior UI/UX Designer

Senior UX Designer

UI / UX designer & UI Developer

Visual Designer

UI/UX Designer

English

Serbian

Unpopular opinion: Figma is the last tool you should open.

Not the first.

Here's the process I use for every project:

Phase 1 → Discovery (1 week)
Research. Competitors. Customer Journey.
↳ You can't solve what you don't understand.

Phase 2 → Prototyping (2 weeks)
Architecture. Flows. Wireframes. Testing.
↳ You can't design what you haven't structured.

Phase 3 → Design (5 weeks)
UI Concepts. Final UI. UI Kit. Handoff.
↳ Now you design. Not before.

8 weeks total. 

"But that's too slow."
No. 

Redesigning a product 3 times because you skipped research is slow. 

Arguing with devs because there's no handoff doc is slow. 
Rebuilding flows because nobody tested the wireframe is slow.

Process isn't slow.

Skipping process is slow.

(Save + Repost for others ♻️)

P.S. Do you follow a process or wing it?

There's  2 types of designers.

The "creative" and "disciplined" designer:

Creative designer:

Always has the wildest idea in the room → sometimes too wild to ship
Portfolio is beautiful → but their project delivery is unpredictable
Pushes boundaries → but sometimes pushes deadlines too
Gets praised in brainstorms → but panics during execution
Gets noticed → but doesn't always get rehired

The "disciplined" designer:

Shows up every day with the same energy → Day 1 or Day 100
Delivers on time → even when the work isn't "groundbreaking"
Communicates progress clearly → no surprises for stakeholders
Portfolio shows shipped work → real products, real outcomes
Gets paid → consistently, repeatedly, and without chasing

(Bonus) 

Type 3: 
The rare designer who has both → They run the industry :)

Creativity is the spark.  Discipline is the engine.

One gets you in the door. 
The other builds your career. ❤️

(Invest 3 seconds into reposting this one, will you?) ♻️

P.S. Which type are you right now? Be honest.

"Good designers have a natural eye for color."

No they don't.

They have a system.

And most of them use the same one:
60-30-10.

60% of the screen is one neutral 
30% is one supporting tone 
10% is one accent

It's simple a ratio.

You could pick ugly colors and still make a clean UI with this rule.
You could pick beautiful colors and still make a mess without it.

The "eye" people talk about? It's pattern recognition.

And pattern recognition comes from systems.
Not talent.

Start with the system.

♻️ Repost or Save if you're tired of the "natural talent" myth.

P.S. Talent or system what matters more? 👇

I've been studying dark UX patterns for a while now.

Here's everything I see on one Temu product card:

"Deal" badge → urgency without a deadline
"17K+ sold" → social proof replacing analysis
1,180 reviews → volume creating false authority
Fake "original" price → anchoring your perception
Cart icon right next to the price → reducing friction
Product image with dimensions → implying precision
Everything above the fold → no scrolling needed to buy
Percentage shown in orange → framing savings over cost

8 design decisions.

But...0 of them are about helping you choose.
All of them are about helping you click.

Feel free to repost this ♻️ 

But my ask is:
Next time you shop online, count the tricks first. Then decide.

P.S. Which one surprised you (1-8)? Anything I missed? 👇

Underrated design skill: storytelling.

(most designers skip it entirely)

Not storytelling with words.
Storytelling with screens.

1. Every screen should answer 1 question:
↳ "What does the user need to feel right now?"

2. Your visual hierarchy is your "pacing"
↳ First heading = opening line
↳ Call to action = climax
↳ White space = the pause

3. Onboarding is a 3-act story
↳ Act 1: why should I care?
↳ Act 2: reduce friction, build momentum
↳ Act 3: first moment of value

That's it. 3 rules.

Try this → before opening Figma tomorrow:
Write 3 sentences for your screen.
Beginning. Middle. End.

Can't do it?

The design isn't ready yet.

P.S. Do you design screens or stories?

My non-negotiable rules for writing button copy.

(7 micro-copy rules every junior designer needs to know)

Lead with the outcome e.g. "Get Your Free Guide"
"Sign Up" = vague → "Start for Free" = clear value
Keep it to 2-5 words → Longer than that? Rewrite it.
Never use "Submit" → Nobody wants to "submit" anything
Never write what the system does → Write what the user gets
Kill the # 1 objection inside the button e.g. "Try It, No Credit Card"

Read it out loud → If it sounds like a robot wrote it, it's wrong.

Bonus: 
Never use "Submit" on a button because you ran out of ideas. 

If you can't describe the value in 5 words, you don't understand the feature well enough.

Bad CTAs describe the process. 
Good CTAs describe the outcome = That's the whole game.

(Save + Repost for others ♻️)

P.S. Do you follow UX copy rules?

Here's something I never post about.

(it starts with a DM I almost ignored)

Last week someone messaged me on Linkedin.

"Hey, do you do branding?"

My first instinct: no.
My second instinct: why not?
My third instinct: LinkedIn says I'm a product designer.

I replied anyway. "What do you need?"

She said: 
"Logo for pilates studio".

I quoted the project. She said yes.
I sketched directions in Procreate on the couch.
I opened Adobe Illustrator. Not Figma. Illustrator.

My iPad on my lap. Coffee getting cold.

She wrote back 4 words.
"Don't change a thing."

And I just sat there.

Because I almost said no.
Because I convinced myself that product designers don't do this kind of work.

I thought:

That it wasn't my lane. 
That I needed to be a "brand designer" first.

That night I scrolled through my files.

Logos I made and never showed anyone. 
Brand identities sitting in folders named "personal" and "side work."

Years of work that never made it to my portfolio.

Because I thought it didn't count.
It wasn't "product design" so it wasn't real work.

That's the dumbest thing I've ever believed.

It's design. 
It counts.

P.S. The coffee was cold. The logo was good. Fair trade.

2 years ago I was handing off Figma files.

Today I push code to GitHub.

Same person. 
Same skills. 

One new tool. AI.

I didn't hire a developer.
I didn't go back to school. 
I didn't learn computer science. 

I just started "building."

Backend? AI. 
Databases? AI. 
The scary stuff? AI.

Design, UX, how it feels?

That's still me.
Always will be.

Turns out, a designer who builds the "whole thing"?
Pretty powerful.

♻️ Repost if you know a designer who needs to hear this.

P.S. Which idea have you been sitting on? Tell me below. 👇

Top negotiators use this hack. It's called "echoing."

(here's how designers can use it on every feedback call)

So how it works?
Repeat the client's own words back to them.

That's why it's called the "Echo" method.

People trust their own words more than yours.
So make sure you use that.

Here's how it looks:

Client says: "I want it clean and minimal." 
Then later: "Add more icons, a banner, and a pattern." 
You say: "You wanted clean and minimal. Which of these fits that?"

Client says: "The homepage should feel premium." 
Then sends a reference that looks like a discount flyer. 
You say: "You said premium. This reference feels promotional. Let's find a better match."

Client says: "I love version 2." 
Two days later: "Actually, let's go back to version 1." 
You say: "You approved version 2 last week. What changed?"

No arguing. 

No "I told you so." 
Just their words "Echoing".

What if the client hasn't said anything specific?

Then quote the brief. 
The approved direction. 
The project goals defined.

Why this works: people respect their own words more than yours.

Use playback → fewer revisions, faster approvals.
Start quoting your clients back to them 😇

P.S. Repost this ( Save ⭐ this and Repost ♻️ )

Dark patterns are the biggest scam in tech.

And nobody's talking about it.

Today I tried to buy an CapCut app subscription.
Price on screen: €59.00/month.
Price at checkout: €299.99.

That's 30x markup.

This isn't a bug.
It's a feature.

It's called "bait and switch"one of the most common dark patterns in UX design.

Here's why it keeps working:

1. The purchase screen looks trustworthy
2. The real price only shows at the very last step
3. Most users tap "confirm" without reading

I teach designers to reduce friction.
But some companies use that skill to reduce your attention.

This wasn't some sketchy app.

It was in the App Store.
Processed through Apple.

If you're building products:

- Transparent pricing isn't a "nice to have"
- Transparent pricing is the bare minimum

Dark patterns are a tax on user trust.

And trust, once broken, doesn't come back.

♻️ Share this with someone who builds digital products.

No one will taught you this at any design workshop.

Your clients used to find you like this:

1. Search Contra ( or other freelance platforms )
2. Check your portfolio
3. Like your vibe
4. Read your bio
5. Send a message

Every step there was a real person deciding with their gut.

Do they like you.
Will they hire you.

But, software is now doing that process. 

Browsing profiles. 
Comparing freelancers. 
Choosing who to hire. 

Without a human in the loop.

Now:
AI agents entered the freelance market. 

Which means...

1. A new buyer category that evaluates without messaging you first
2. Profiles being scanned by software, not just humans
3. Less "let me think about it" - more instant decisions
4. More freelancers who have no idea this is happening
5. A new competitor category that delivers work 24/7

The point I want to make is:

Most freelancers don't fall behind because of skill. 
They fall behind because of awareness. 

I really hope YOU won't. 

(Repost further for others ♻️)

P.S. I created a playbook on how to attract these AI agents. 

P.P.S. Comment “AGENT” and I’ll send it your way. 

( Make sure we’re connected first ❤️ )

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