Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

I worked with a Director at Gong ($4.7 Billion Company) to level up his Linkedin strategy...

I broke down every strategy we discussed in a 20 page guide.

• What the top 1% of founder brands do differently
• $2.5M+ worth of insights from Linkedin campaigns
• The exact DM funnel that books 1–3 calls a day
• How we've generated over 15M views for clients

Perfect for any founder/exec ready to turn Linkedin into revenue.

Want access to the guide?

Comment "strategy" and I'll send it over.

P.S. Make sure we're connected so I can DM you.

Clients pay me $2500+ to get inbounds on Linkedin. Here's one of our strategies which works like CRAZY.

I call it "Inbound leads by FORCE".

First come up with a list of 100 dream prospects.

Then, figure out what value you can provide for free.

Examples:

- If you build landing pages -> Landing page re-design

- If you do Youtube -> YT video (edit, thumbnails)

- If you do email -> Welcome email re-design

Create the free value and turn it into a Linkedin post, but make sure you TAG the prospect.

They'll get the notification and see what you created.

This starts conversations, builds awareness and allows you to prove your skill as you're leading with value.

Try it.

You're leaving $10,000-$20000 on the table every month on Linkedin if you don't do this:

Hear me out, most of your clients have Linkedin profiles which means they have built some level of network here of people that know, like and trust them.

Imagine for a second if...

These clients were to vouch for YOU on their page and tag YOU in a Linkedin post where they talk about how you helped them.

I guarantee you'd have 1-2 people from their network reaching out and asking for your help too.

These will be WARM  lay-up deals.

Because, they are built on trust.

With my clients we don't wait for these testimonials.

We engineer them.

For example, with my client Noah one of the first things we're doing is:

. Systemising this process 
. Making the ask frictionless 
. Drafting shout-out posts for clients in advance

One good shout-out, from the right person can outperform 100 cold DMs.

P.S. P.S. Want me to scale your Linkedin for a week at no cost? Apply here: https://lnkd.in/eaamzJyq

Trust in the age of AI is COOKED.

You see, occasionally I'll share a short client video testimonial in the DMs when speaking to a prospect.

It's a cool way for me to share my value without having to do any convincing.

The video does the convincing for me (works great btw).

HOWEVER, this time I sent it through and the reply was:

"looks like AI"

It wasn't lol.

And, eventually the prospect agreed it wasn't and we laughed about it.

But, it was still pretty wild to see how low trust is that even video testimonials are met with skepticism.

Interesting times.

We've been helping Umair scale his agency on Linkedin using this strategy (steal it):

Turn top case-studies into relevant prospect lists.

So, let's say he helped a 2M/ARR cat food brand.

We'd build lists of other brands doing the same thing.

Similar:

. Products
. Market
. Annual revenue
. Location

Now, we Identify every decision maker in these companies. 

Not just the founder...

But even the CMO, head of retention, VP ecom etc.

Then, write relevant DMs to each leading with value.

The key here though isn't the script, it's the case study.

We're reaching out to people we KNOW we can help and leading with RELEVANT proof.

This instantly builds more trust.

Speed to trust is EVERYTHING in outbound.

P.S. Want me to write your content for free? Apply here: https://lnkd.in/eaamzJyq

This little shift helped my client book 3x more calls from Linkedin.

When we started working together he told me his DMs weren't getting any responses.

Which was weird because the DM’s weren’t bad at all.

Not perfect, but not bad.

I asked him “Who are you sending these DMs to?”

Apparently, he had access to this elite list of prospects he bought from a database.

HMMMM.

Problem was this list had ONE huge issue.

The prospects on the list were not active on Linkedin.

So, he was sending connections and messages to people that never log in to the app.

It doesn't matter how qualified a list is, if they're not active on the platform, it means nothing.

That's why this filter on Sales Nav (below) is so critical.

It makes sure you only connect and write DMs to prospects that have posted on Linkedin in the last 30 days.

This will automatically increase your connection acceptance and response rate without making any changes to your DMs.

Try it.

Nazar Stefan runs a multi 6-figure paid ads agency for DTC brands. After a quick chat, I came up with 3 ways he can use Linkedin to scale to 1M ARR:

1. Share proof of work

Every week share ad creatives the team have built you're proud of. This is your proof of work. Write about the strategy behind them and the results they're getting.

If clients are okay being public, regularly mention the work you're doing for them with VISUAL examples. Show prospects you do great work for happy clients.

2. Creative breakdowns

Every week break down other brands’ creatives. When you see one that catches your eye, repost it and share your expert opinion.

Why did it work? What did you like? What could have been better?

Be seen as THE authority in your space.

3. Signal led-outreach

Implement our social selling system to identify any ideal prospects that have engaged on your content (or your competitors content) & reach out with a value-driven messaging which is hard to ignore. Send 20-30 messages a day, book 1-5 calls every week.

-

P.S. Wanna book qualified meetings every week on Linkedin? DM me "calls" and I'll show you how I can help.

If you REALLY want inbound leads on Linkedin, read this:

STOP HIDING YOUR WORK.

If you do creatives for e-com brands.

post the creatives you're proud of.

If you write emails for SaaS.

show us some email designs/copy.

If you do conversion rate optimzation

show us some recent split test wins.

Prospects with money don't care about tactics.

They want to SEE you're good at what you do.

Show them.

I showed a b2b founder that targets 5-10M+ companies how to use Sales Nav to book warm meetings in under 14 days. 

Filters you need:

. "Connections of" current/past clients
. Less than 1 year in current role (optional)

1/ Connections of current/past clients

Sales navigator allows you to see everyone who is a "connection of" your current/past clients. A lot of these people will also be ideal prospects. You can leverage this mutual connection to reach out to them with a highly relevant message (referencing your mutual connection) OR ask your client to make an intro for you.

GOLD^.

2. Less than 1 year in current role:

C-Suites of big companies have something to prove in their first year. That makes them more likely to respond and move forward on a deal if you can clearly show your value.

-

P.S. if you’re a b2b founder and you want me to personally help you book more calls on LinkedIn. DM me “calls” and I’ll let you know if I can help.

Niall Cleaver

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

My story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. 

That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted. Fast forward to today, I’m growing and scaling businesses while sharing the real lessons that come from it.

Founder

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

For years... I thought starting small wasn’t even an option.

This year, I want to start small. You need to read this.

Everyone is so scared to start small and I was one of those people. I used to overthink about creating something big instead of worrying about starting small.

Turns out, starting small is how you build big.

It’s how you take the first step forward.
It’s how you stop overanalysing.
It’s how you actually start.

It almost feels wrong when you say it out loud.

But every successful founder and business you see today didn’t get where they are by massive moves. They got there by starting small and then scaling.

So if you’re starting a business, building a hobby, or whatever it may be… stop worrying about “scaling big” and focus on the small step that gets you going.

Growing @thistlescientific and sharing the lessons while I do

Building vs scaling a business. What's the difference?

A few years ago, I learned one of the most valuable lesson in business. I left school with qualifications that made it hard for me to get any sort of job.

Luckily, my family ran a business. I jumped in and started learning. And here’s what I learned: There’s a huge difference between building and scaling.

Building a business:

Proving the idea
Short-term survival
Doing everything yourself
Energy, speed & scrappiness

Scaling a business:

Letting go of control
Long-term decisions
Patience, systems & people
Making sure it works without you.
Alignment throughout the whole company.

Building feels exciting. Scaling feels uncomfortable. Both are essential. I didn’t realise how different they both were until I lived them.

But the one thing that never changes between both? 
The hard work that comes with it.

I just spent 2 hours yesterday in one of the best meetings of my life!!!

What about? How do we build further on our foundation?

Yesterday was a special day, do you know where you get the team together and you leave feeling excited for what's to come? That's what happened.

It's been a pretty wild couple of months for Thistle, but it always comes back to the same thing. How can we deepen the connection we can have with researchers?

The personal touch.
The real support they deserve.
The professionalism and trust they have in us.

This year, we’re looking at how we double down on that.

We’ve set some big objectives, and the whole team is ready for them. If yesterday was anything to go by, this next phase is going to be an exciting one.

We can't wait to share more on this very soon.

We’re excited to announce our new collaboration.

I'm genuinely proud of the impact we're creating in research at Thistle Scientific. It started with one clear objective to make research the best it can be, not only to impact our lives, but also to impact the lives of generations to come.

Last week was a big reminder of this as we announced our collaboration with arcorisbio AG, which will help accelerate the industrialisation and commercialisation of their breakthrough MUSE® platform.

A collaboration that will help keep the world safe.

One of the best mistakes I learned pretty quickly in business.

Thinking strategy comes first in business. But it doesn’t… 

Understanding who you’re building for is.

I’m nowhere near successful yet. But I’ve been lucky to spend time around people who definitely are. And one topic comes up over and over again: 

Strategy.

How did you come up with your strategy?
Why has your strategy been effective?
When do you adapt your strategy?

The answer usually sounds complicated.
But, it keeps coming back to one word: audience.

Before you can plan anything, you have to understand them. What do they care about? When do they need to hear from you? How do they feel when they see you show up?

This is where a lot of founders go wrong. No strategy is 100% correct. It’s custom‑made based on how well you understand the information your audience is giving you.

So copying what works in another company or industry rarely works. You’re playing a different game, with different people, at a different stage.

Strategy is an understanding game.

I used to panic hearing the word strategy in business.

It sounded complicated... but it wasn’t.

I would hear the word and be like that sounds proper technical. I'd just nod like I understood exactly what it meant, when I didn't but now I get it and it's simple.

It's just a plan.

What are the objectives?
What action will you take to hit them?
Which data tells you it's working or it isn't?

We love to make words sound more complicated than they are. 

It's easy to overcomplicate things when you hear all of the advice online but it's simpler than you think. If something isn't working don't wait, go and find the reason why.

Try something. Learn. Adapt. Evolve. Repeat.
Just enjoy the process of figuring out.

That's what business is!

When I was younger, I hesitated on the idea of working for my family business.

Today, I’m 3 years in, working alongside nearly 50 incredible people.

It’s crazy how life works. Some days you’re completely against something before you’ve even tried it…then you try it and realise it was exactly what you were meant to do.

I always had this doubt in the back of my head:
That I had to prove myself somewhere else first.

That’s why:

- I started posting on LinkedIn.
- I kept looking for “my own thing”.
- I started learning more about business.

Now it feels like all of that happened so I could come back better and help continue to grow a business I genuinely care about. But this growth has hardly been me. It’s been the team I get to work with every single day.

A few things this has taught me:

- Don’t write something off until you’ve actually tried it.
- You can prove yourself elsewhere, but always bring the knowledge back

So don't resist an opportunity just because it didn't fit your picture in that specific moment of your life. It might be worth taking a closer look.

Stop listening to too much advice.

Read that again... throughout my journey, I've fallen for many distractions. Stuff that didn't feel right personally, and so many of us are going through this.

There's advice here, there and everywhere.

And it's very hard to know which is the right or wrong advice, and you know what you'll never really know. The only way to find out is to...

Listen to your gut and try.

In a world full of advice after advice, trust yourself first. 
There's no right or wrong way to do anything.

If it works, it works!

P.S. Have a little day in the life vid

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The Battle

Naim Ahmed

Niall Cleaver

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

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