Nadine Friedel 👩‍🚀

Staatssekretariat für Migration SEM

● Concept: 
Lay the foundations for a collaborative, co-creative, human-centred, systematic approach to product management that seamlessly integrates the expertise and insights of all stakeholders to ensure that products meet user needs, are continuously improved, align with the organisation's strategic objectives and deliver high-value to users.

● Execution:
Facilitate the introduction of product management (using agile principles and inspired by SAFe) within the Directorate General for Immigration and Integration.

Product Management & Strategy (Immigration and Integration)

THE KOSMONAUT

△ STRATEGY DEVELOPMENT AND EXECUTION
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
▶ GENERATIVE AI WORKSHOP FORMATS
▶ Generative AI Roadmap
⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Founder & Explorer

YR22

Communication & Innovation

Hyper Island

- Steering Committee Member – Master of Arts in Digital Management (since December 2022)
- Marketing and Operations Switzerland (Jun 2021 - Oct 2022)
- AI Business Consultant Assessor (since Dec 2021)
- Supervisor – Industry Research Project (IRP) (since Jun 2020)

External Collaborator

SRF - Schweizer Radio und Fernsehen

● Strategically developed and implemented comprehensive digital distribution and content strategies, enhancing user engagement across 120+ audiovisual formats on 40+ platforms, including YouTube, Instagram, TikTok, Facebook, and various streaming services. Achieved measurable increases in resonance and audience retention.
● Advocated a culture of innovation by embedding agile and lean methodologies into divisional operations, enhancing team adaptability and streamlined processes.
● Led divisional management with a keen focus on team growth, process efficiency, and meticulous budget and target oversight, leading to consistently met or exceeded performance benchmarks.
● Defined and executed the division's strategic vision, driving digital growth and elevating digital competencies, contributing significantly to broader corporate goals.
● As a key member of SRF's Digital Board and serving as the Digital Officer, I played a pivotal role in advancing the company's digital and social media strategies, aligning them with corporate initiatives for a cohesive digital presence.
● Established innovation management at SRF, nurturing a creative ecosystem that bridges innovative concepts with strategic execution.
● Engaged actively in the group's innovation community, promoting cross-collaboration and ensuring creative initiatives align with strategic corporate objectives, fostering an organizational ethos of continuous improvement and innovation.

Head of Digital Content Distribution (Social Media, YouTube, Streaming Services, Websites)

Head of Online and Comedy (Dept. Entertainment)

Head of Online (Dept. Entertainment)

Online and Social Media Editor

Freelance Consultant: Social Media Strategy

ANKER PLATTEN (Record Label)

Four young, wild and free people started a record label to push independent Swiss music forward.

Managing Partner (PR, Marketing, Strategy)

Daimler AG

Thesis: Personalisation - Implementing behavioral targeting on mercedes-benz.de on basis of benefit-segments.

Dipl. Ing. Media and Information Engineering

Plattform Development Sales / lnternet Applications (mercedes-benz.com)

INCOVIS AG

New Car Processes (mercedes-benz.com)

Daimler Chrysler

Online Marketing

Hi, I'm Nadine - a passionate innovator and technology strategist with over 15 years of experience driving digital transformation and innovation. My expertise spans sectors from IT and media to automotive and education. With one foot in the vibrant startup ecosystem and the other in the realm of global corporations, I feel equally at home in both worlds and am eager to share my knowledge and insights with you. 

My mission is to demystify new technologies and make them accessible to everyone. I believe we can have a positive impact together by fostering a common understanding and adherence to ethical principles.

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△ Strategy development
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I craft strategies grounded in clarity and values. In my view, the success of a strategy hinges on three key factors:

▶ Co-creation and collaboration with a company’s most valuable asset—its diverse workforce.
▶ An action plan that includes specific projects, their success metrics, and learning objectives.
▶ Open, transparent, and regular communication about the development and implementation of the strategy.

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△ AI EDUCATION AND IMPLEMENTATION ROADMAP
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I aim to bridge the gap between technological progress and its practical application in everyday life. To achieve this, I focus on educational formats and collaborative strategy development to harness new technologies for organizations.
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▶ GENERATIVE AI WORKSHOP FORMATS
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Tailored to an organization's work environment, I offer customized, experience-based workshop formats on Generative Artificial Intelligence. These workshops cover terminology, ethical and regulatory considerations, prompt design and engineering, the development of AI assistants, and their practical applications within a work context.
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▶ Generative AI Roadmap
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Through what I call Ignition Sprints, I collaborate with organizations to explore the potential applications of Generative AI and devise an action plan for implementing and measuring the success of concrete prototypes.

⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Art Market Strategy Consulting | Kerstin Gold

Strategy, digital transformation, business innovation and art+tech consulting for players within the art ecosystem (galleries, art fairs, cultural institutions, foundations and arttech startups) using own empirical research, tested methods, new approaches, and an analytic perspective from the outside to ensure my clients future relevance, viability, and success in the digital age.

Advisory to arttech, culttech and art NFT ventures (pre-seed & seed phase); Approved start-up mentor at VC-accelerator programs for early-stage ventures.

Fields of expertise: Business strategy, business model innovation, digital transformation, strategic marketing, Art+Tech, art NFTs, artmarket + web3, business development, "artmarket"-product/market-fit, e-commerce- and online sales-strategy, strategic sparring on C-level, research and analysis.

Art Market and ArtTech Strategy Consulting

ART+TECH REPORT 

The ART+TECH Report is an independent research initiative that sets out to examine the profound influence of digitization on the traditional art market that has long operated in traditional ways.

In its latest, 3rd edition (2023), the ART+TECH Report | Digital Art Coll3cting, explores the rapidly evolving world of web3 and its impact on the art market and the concept of collecting. As technology and blockchain revolutionize the way art is created, owned, and experienced, the report delves deep into the buying patterns and collecting motivations of art enthusiasts and Digital Art collectors.

In its second edition, the ART+TECH Report | art NFT Collecting (published in April 2022) set out to examine buying and collecting motivations of art NFT collectors in order to identify important market opportunities and provide sellers with recommendations for their own successful future in the digital art market. 
In its first edition, the ART+TECH Report | Collectors Edition (published in April 2021), embraced the momentum of the general digitization push due to the pandemic and surveyed and analysed the art collectors’ behaviour and expectations when buying traditional art online.

All three reports are available free of charge and can be downloaded on www.arttechreport.com.

Co-Founder and Author Art+Tech Report

Digital Original

Member of Digital Original's Advisory Board, main fields of expertise being: traditional art market expertise | arttech advisory | collectors' insights | new forms of (digital) ownership | business & brand strategy

Advisory Board Member

Culttech Accelerator

CultTech is the first accelerator supporting startups at the intersection of culture and technology with a viable MVP - in getting investment-ready and becoming  global players.
https://culttechaccelerator.org/

arttech Startup Mentor @ CultTech Accelerator

WiBT Women in Blockchain Talks

Elevating female leaders in the blockchain tech sphere with the objective to promote inclusivity and diversity in the space, pushing web3 into the mainstream.

Chapter Lead Berlin 

Female Founders

Female Founders is the European market leader in driving gender diversity in tech and innovation, reaching over 70k people across Europe. They are on a mission to create equal opportunities for entrepreneurial women in the European tech and innovation ecosystem.

Mentor

Galerie Thomas Schulte

Advisory Role as Business, Brand and Digital Strategist.
Consulting Fields: corporate strategy, digital transformation, art+tech (NFTs, Web3), digital strategy, online sales strategy, social media strategy

Business and Brand Strategist

ARTPRENEUR.IO

A think tank at the intersection of art + tech + business:
Artpreneur.io strives to understand how technological developments (AI, ML, VR, AR, Blockchain, Web3, NFTs, Metaverse)  will impact the art market? And how to ensure the future viability of the art ecosystem and its art market players in the digital age?

Our fields of interest in particular are data analytics, AI, conversational commerce, NFTs from a consumer perspective - and their respective influence and business potential.

Co-Founder Artpreneur.io

AXS ART

AXS ART is  an art&tech startup connecting emerging artists and starting collectors and making art buying fun and easy.

Member Of The Board Of Advisors

Kerstin Gold is a Berlin-based art+tech strategy consultant for the art ecosystem. 
As economist, digital strategist, art market expert, author of the ART+TECH Report, and advisor to arttech startups, she has always positioned herself at the intersection of art & technology. Her professional interest in analysing the effects of technology on the established mechanisms of the art market and its potential effects on future business models and market structures has been a common thread throughout her career.

She advises commercial galleries, museums, foundations and art market entrepreneurs on digital transformation and business model innovation and serves as an art+tech start-up advisor as well as mentor at VC-accelerator programmes for early-stage ventures.

She has a rich insight into the art business sector, a great passion for Web3, NFTs and Metaverse, and uses strategy to connect the fields of art, business, and technology. Kerstin is co-founder and author of the ART+TECH Report, an independent research initiative, that explored the dynamics of collecting digital art in 2023, examined the buying patterns and collecting motivations of art NFT collectors in 2022 and surveyed collector's online art buying behaviour in 2021.
 
Following her interest in blockchain and as a strong advocate for more diversity in the tech space, Kerstin's expertise extends to speaking engagements at the intersection of art and technology, and heading the Berlin chapter of Women in Blockchain Talks, a global diversity initiative highlighting female achievements in the web3 space.

Prior to her career as an independent strategy advisor, Kerstin gained +12 years of consultancy expertise in the international marketing sector and creative industry in London and Berlin - advising international brands such as adidas, PlayStation, Lufthansa and McDonald’s, leading interdisciplinary teams in London and Berlin and managing an agency’s entire branch office (80 employees). 

She holds an MA in business administration, served as an approved IBB Business Consultant for Creative Industries, and trained as a Systemic Executive Business Coach. She was accepted into two full-scholarship programs "DLT Talents" and "NFT Talents" at Blockchain Center-Frankfurt School of Finance, and has completed numerous in-depth study programs such as "From Net Art to Beeple: NFTs in Context" and " A Comprehensive Guide To Understanding NFTs" (Christie`s Education),  “Management in the Art Market“ (Freie Universität Berlin) and “History of Art” (University of Cambridge) and more.

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The Battle

Nadine Friedel 👩‍🚀

Kerstin Gold

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