Nadine Friedel 👩‍🚀

Staatssekretariat für Migration SEM

● Concept: 
Lay the foundations for a collaborative, co-creative, human-centred, systematic approach to product management that seamlessly integrates the expertise and insights of all stakeholders to ensure that products meet user needs, are continuously improved, align with the organisation's strategic objectives and deliver high-value to users.

● Execution:
Facilitate the introduction of product management (using agile principles and inspired by SAFe) within the Directorate General for Immigration and Integration.

Product Management & Strategy (Immigration and Integration)

THE KOSMONAUT

△ STRATEGY DEVELOPMENT AND EXECUTION
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
▶ GENERATIVE AI WORKSHOP FORMATS
▶ Generative AI Roadmap
⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Founder & Explorer

YR22

Communication & Innovation

Hyper Island

- Steering Committee Member – Master of Arts in Digital Management (since December 2022)
- Marketing and Operations Switzerland (Jun 2021 - Oct 2022)
- AI Business Consultant Assessor (since Dec 2021)
- Supervisor – Industry Research Project (IRP) (since Jun 2020)

External Collaborator

SRF - Schweizer Radio und Fernsehen

● Strategically developed and implemented comprehensive digital distribution and content strategies, enhancing user engagement across 120+ audiovisual formats on 40+ platforms, including YouTube, Instagram, TikTok, Facebook, and various streaming services. Achieved measurable increases in resonance and audience retention.
● Advocated a culture of innovation by embedding agile and lean methodologies into divisional operations, enhancing team adaptability and streamlined processes.
● Led divisional management with a keen focus on team growth, process efficiency, and meticulous budget and target oversight, leading to consistently met or exceeded performance benchmarks.
● Defined and executed the division's strategic vision, driving digital growth and elevating digital competencies, contributing significantly to broader corporate goals.
● As a key member of SRF's Digital Board and serving as the Digital Officer, I played a pivotal role in advancing the company's digital and social media strategies, aligning them with corporate initiatives for a cohesive digital presence.
● Established innovation management at SRF, nurturing a creative ecosystem that bridges innovative concepts with strategic execution.
● Engaged actively in the group's innovation community, promoting cross-collaboration and ensuring creative initiatives align with strategic corporate objectives, fostering an organizational ethos of continuous improvement and innovation.

Head of Digital Content Distribution (Social Media, YouTube, Streaming Services, Websites)

Head of Online and Comedy (Dept. Entertainment)

Head of Online (Dept. Entertainment)

Online and Social Media Editor

Freelance Consultant: Social Media Strategy

ANKER PLATTEN (Record Label)

Four young, wild and free people started a record label to push independent Swiss music forward.

Managing Partner (PR, Marketing, Strategy)

Daimler AG

Thesis: Personalisation - Implementing behavioral targeting on mercedes-benz.de on basis of benefit-segments.

Dipl. Ing. Media and Information Engineering

Plattform Development Sales / lnternet Applications (mercedes-benz.com)

INCOVIS AG

New Car Processes (mercedes-benz.com)

Daimler Chrysler

Online Marketing

Hi, I'm Nadine - a passionate innovator and technology strategist with over 15 years of experience driving digital transformation and innovation. My expertise spans sectors from IT and media to automotive and education. With one foot in the vibrant startup ecosystem and the other in the realm of global corporations, I feel equally at home in both worlds and am eager to share my knowledge and insights with you. 

My mission is to demystify new technologies and make them accessible to everyone. I believe we can have a positive impact together by fostering a common understanding and adherence to ethical principles.

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△ Strategy development
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I craft strategies grounded in clarity and values. In my view, the success of a strategy hinges on three key factors:

▶ Co-creation and collaboration with a company’s most valuable asset—its diverse workforce.
▶ An action plan that includes specific projects, their success metrics, and learning objectives.
▶ Open, transparent, and regular communication about the development and implementation of the strategy.

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△ AI EDUCATION AND IMPLEMENTATION ROADMAP
-----------------------------------------------------
I aim to bridge the gap between technological progress and its practical application in everyday life. To achieve this, I focus on educational formats and collaborative strategy development to harness new technologies for organizations.
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▶ GENERATIVE AI WORKSHOP FORMATS
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Tailored to an organization's work environment, I offer customized, experience-based workshop formats on Generative Artificial Intelligence. These workshops cover terminology, ethical and regulatory considerations, prompt design and engineering, the development of AI assistants, and their practical applications within a work context.
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▶ Generative AI Roadmap
-------------------------
Through what I call Ignition Sprints, I collaborate with organizations to explore the potential applications of Generative AI and devise an action plan for implementing and measuring the success of concrete prototypes.

⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Falk Ebert Strategy & Innovation

What does AI mean for your business model? How can your marketing successfully navigate the ongoing digitization? How can you win in a VUCA environment? Together, we can answer questions like these and enable your company to respond with a cohesive strategy in order to proactively shape the future of your business.

Freelance Consultant for Strategy & Innovation

LIGANOVA . The BrandRetail Company

Leading a team of digital experts and spearheading the internal digital transformation. Digitizing physical brand places and experience marketing happenings. Conquering the phygital space!

Director Digital

Leading strategy teams across our Experience Solutions business unit, trying to help everyone achieve their full potential. Re-thinking digital marketing – Disrupting physical retail.

Strategy Director

Leading a team of 10+ amazing strategists and creatives, delivering strategy, concepts and ideation with a focus on experiential marketing and marketing disruption.

Team Leader Strategy

Helping our automotive client to disrupt trade fair advertising and create the future of automotive marketing while building a strategy team.

Senior Strategist

UDG United Digital Group

Digital consultant and strategist for marketing campaigns. 
Clients include Porsche, thyssenkrupp AG and Huawei Technologies.

Senior Strategy Consultant

Scholz & Friends one:zero

Building and leading the digital strategy team, business development for the digital department.

Scholz & Friends one:zero (as digital nomad)

Remote work in part time during six month backpacking journey through 16 Asian countries.

Senior Consultant Strategy

Scholz & Friends

Hybrid job: management, consulting and strategy development;
clients include Siemens Global Employer Branding, OPEL, Vodafone Enterprise.

Senior Digital Strategy Consultant

Working at the intersection of brand planning and digital planning;
clients include Vodafone Global, Siemens Sector Energy.

Digital Strategy Consultant

Social media campaigns, content strategy and community management.

Social Media Concept

Speaker, strategy consultant and digital concept;
clients include Nike, Tribal DDB Berlin, JUMBO.

Freelance Consultant and Speaker

OnOffNet GmbH

Consulting, CI development and business development in the field of mobile design.

Co-Founder

Supporting the digital team in remote office during my Bachelor.

Working Student

Internship in the digital department as part of the social media team;
Clients included Vodafone B2C, Robinson Club, BIG direkt gesund.

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Nadine Friedel 👩‍🚀

Falk Ebert

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