Nadine Friedel 👩‍🚀

Staatssekretariat für Migration SEM

● Concept: 
Lay the foundations for a collaborative, co-creative, human-centred, systematic approach to product management that seamlessly integrates the expertise and insights of all stakeholders to ensure that products meet user needs, are continuously improved, align with the organisation's strategic objectives and deliver high-value to users.

● Execution:
Facilitate the introduction of product management (using agile principles and inspired by SAFe) within the Directorate General for Immigration and Integration.

Product Management & Strategy (Immigration and Integration)

THE KOSMONAUT

△ STRATEGY DEVELOPMENT AND EXECUTION
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
▶ GENERATIVE AI WORKSHOP FORMATS
▶ Generative AI Roadmap
⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Founder & Explorer

YR22

Communication & Innovation

Hyper Island

- Steering Committee Member – Master of Arts in Digital Management (since December 2022)
- Marketing and Operations Switzerland (Jun 2021 - Oct 2022)
- AI Business Consultant Assessor (since Dec 2021)
- Supervisor – Industry Research Project (IRP) (since Jun 2020)

External Collaborator

SRF - Schweizer Radio und Fernsehen

● Strategically developed and implemented comprehensive digital distribution and content strategies, enhancing user engagement across 120+ audiovisual formats on 40+ platforms, including YouTube, Instagram, TikTok, Facebook, and various streaming services. Achieved measurable increases in resonance and audience retention.
● Advocated a culture of innovation by embedding agile and lean methodologies into divisional operations, enhancing team adaptability and streamlined processes.
● Led divisional management with a keen focus on team growth, process efficiency, and meticulous budget and target oversight, leading to consistently met or exceeded performance benchmarks.
● Defined and executed the division's strategic vision, driving digital growth and elevating digital competencies, contributing significantly to broader corporate goals.
● As a key member of SRF's Digital Board and serving as the Digital Officer, I played a pivotal role in advancing the company's digital and social media strategies, aligning them with corporate initiatives for a cohesive digital presence.
● Established innovation management at SRF, nurturing a creative ecosystem that bridges innovative concepts with strategic execution.
● Engaged actively in the group's innovation community, promoting cross-collaboration and ensuring creative initiatives align with strategic corporate objectives, fostering an organizational ethos of continuous improvement and innovation.

Head of Digital Content Distribution (Social Media, YouTube, Streaming Services, Websites)

Head of Online and Comedy (Dept. Entertainment)

Head of Online (Dept. Entertainment)

Online and Social Media Editor

Freelance Consultant: Social Media Strategy

ANKER PLATTEN (Record Label)

Four young, wild and free people started a record label to push independent Swiss music forward.

Managing Partner (PR, Marketing, Strategy)

Daimler AG

Thesis: Personalisation - Implementing behavioral targeting on mercedes-benz.de on basis of benefit-segments.

Dipl. Ing. Media and Information Engineering

Plattform Development Sales / lnternet Applications (mercedes-benz.com)

INCOVIS AG

New Car Processes (mercedes-benz.com)

Daimler Chrysler

Online Marketing

Hi, I'm Nadine - a passionate innovator and technology strategist with over 15 years of experience driving digital transformation and innovation. My expertise spans sectors from IT and media to automotive and education. With one foot in the vibrant startup ecosystem and the other in the realm of global corporations, I feel equally at home in both worlds and am eager to share my knowledge and insights with you. 

My mission is to demystify new technologies and make them accessible to everyone. I believe we can have a positive impact together by fostering a common understanding and adherence to ethical principles.

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△ Strategy development
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I craft strategies grounded in clarity and values. In my view, the success of a strategy hinges on three key factors:

▶ Co-creation and collaboration with a company’s most valuable asset—its diverse workforce.
▶ An action plan that includes specific projects, their success metrics, and learning objectives.
▶ Open, transparent, and regular communication about the development and implementation of the strategy.

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△ AI EDUCATION AND IMPLEMENTATION ROADMAP
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I aim to bridge the gap between technological progress and its practical application in everyday life. To achieve this, I focus on educational formats and collaborative strategy development to harness new technologies for organizations.
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▶ GENERATIVE AI WORKSHOP FORMATS
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Tailored to an organization's work environment, I offer customized, experience-based workshop formats on Generative Artificial Intelligence. These workshops cover terminology, ethical and regulatory considerations, prompt design and engineering, the development of AI assistants, and their practical applications within a work context.
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▶ Generative AI Roadmap
-------------------------
Through what I call Ignition Sprints, I collaborate with organizations to explore the potential applications of Generative AI and devise an action plan for implementing and measuring the success of concrete prototypes.

⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

UNICEF

-	Leading strategic, efficient projects
-	Fundraising through telemarketing and Face-2-Face interactions, with specific responsibility for budget and personnel
-	Managing donor journeys strategically
-	Teaching AI at the Digital Academy
-      Project leader for the initiative partnering with AI Sweden and master's students to develop models aimed at improving customer churn rates
-	Negotiating optimal terms with vendors for budget efficiency
-	Developing strategic Business Cases with focus on analysis and planning
-	Partnering with HyperIsland for innovative product development
-	Focusing on legacy giving for sustainability
-	Leveraging technology for problem-solving and operational enhancement
-	Collaborating with UNICEF and international NGOs, enhancing synergy

Sales Operation Manager and Deputy Head of Individual fundraising

UNICEF Sverige

-	Responsible for strategic and operational aspects of Telemarketing
-	Developed the in-house Face-to-Face (F2F) operation from the ground up, including Street Marketing, Door-to-Door (D2D), and event-based campaigns
-      Negotiating optimal terms with vendors for budget efficiency
-	Budget and personnel management responsibilities telemarketing and F2F
-	Strategic leader for legacy - start December 2022
-	Project Manager, leading cross-functional teams to achieve project objectives
-	Acted as deputy manager during vacation periods, ensuring continuity of operations

Sales Operation Manager

SATS ELIXIA

- I am responsible for 19 employees, KAM, AM and two team leaders. The Corporate Division has a total of 2000 companies as customers where the majority of all large companies are included. Turnover was 195 Million SEK in the year 2016 and the goal is 220 Million SEK in the year 2017
-  The Innovation Project B2B means that I test and then implement new working methods, structures, sales processes, CRM-systems and streamlining processes that reduces administration
 -  11 years experience as a leader, out of 7 years has been leading other leaders
 - Part of the Swedish management team for SATS Sweden

Sales Manager B2B & Project Manager Project & Innovation B2B

- Part of the Swedish management team for SATS Sweden, and have been deputy to the CEO at courses and vacations. I am results-and service- responsible for 15 centers with approximately 350 employees (120 full-time and 230 part-time employees), 32 000 members and fifteen club managers. I have had up to twenty club managers and two district managers before we reorganized
- My region has a turnover of 67-186 million per year (increasing each year) and made ​​a profit of 39-71 million (rising each year)
- Eleven years experience as a leader and manager with a very good record. Synovate's Leadership Index and Maze index shows that my leadership profile is very strong 
 - In the autumn of 2009, I received an additional mission, which included supporting SATS Denmark and current President of recruiting a new sales force, educate all club managers in how to coach sales and introduced new procedures regarding service and sales. The result was that we improved Country EBITDA by 11 million and Club EBITDA by 7.4 million.
 - Various assignments in integration and change management in connection with acquisitions of other companies and large organizations. My valuebased leadership has been strong support for the Changes
- Responsible for several new openings where I am using field marketing, telemarketing and event marketing
- Responsible for increasing the level of service at SATS training centers and training of Mystery Trainers which is a tool to assure higt quality service for four years (2007-2011)
-  Responsible for training new salespeople in SATS school .Workshops and coaching for experienced sales people
- Negotiating with cleaning contractors and union representatives
- Responsible for franchised centers (2007-2012)

Regional Manager

-  Responsible for three different fitness centers and improvements in results in these, including the most profitable center at the time by 6000 members and 50 employees
-  Worked with sales in both B2C and B2B
-  Start up of a new club from the ground and recruited all the staff from zero to 30 employees

Club Manager

-  Prior to the opening of a training center that was to drive sales to both businesses, B2B and retail in the neighborhood, B2C. The center opened in the middle of an recession, profit after a year and a half

Presale Manager

Management Trainee

Athena

Finance Manager and responsible for organizing various activities for the network.

Styrelseledamot

ADECO Group

Consultant

Professional Strengths:
-	Analytical and possesses a structured approach
-	Provides clear and focused leadership
-	Exhibits strong fundraising capabilities
-	Innovative
-	Skilled in Artificial Intelligence (AI)

Goals:
I aim to engage in leadership, fundraising, AI initiatives, and turnaround strategies, drive profitability, and work with core values in roles such as Director of Individual Fundraising, Change Manager, Business Developer, or CEO, depending on the size of the organization.

Specialties: 
Clear leadership, expertise in B2C and B2B sales, turnaround strategies, value-driven leadership, enhancing profitability, executive team collaboration and AI.

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Nadine Friedel 👩‍🚀

Ery Petrenco Ahlström

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