Nadine Friedel 👩‍🚀

Staatssekretariat für Migration SEM

● Concept: 
Lay the foundations for a collaborative, co-creative, human-centred, systematic approach to product management that seamlessly integrates the expertise and insights of all stakeholders to ensure that products meet user needs, are continuously improved, align with the organisation's strategic objectives and deliver high-value to users.

● Execution:
Facilitate the introduction of product management (using agile principles and inspired by SAFe) within the Directorate General for Immigration and Integration.

Product Management & Strategy (Immigration and Integration)

THE KOSMONAUT

△ STRATEGY DEVELOPMENT AND EXECUTION
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
▶ GENERATIVE AI WORKSHOP FORMATS
▶ Generative AI Roadmap
⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Founder & Explorer

YR22

Communication & Innovation

Hyper Island

- Steering Committee Member – Master of Arts in Digital Management (since December 2022)
- Marketing and Operations Switzerland (Jun 2021 - Oct 2022)
- AI Business Consultant Assessor (since Dec 2021)
- Supervisor – Industry Research Project (IRP) (since Jun 2020)

External Collaborator

SRF - Schweizer Radio und Fernsehen

● Strategically developed and implemented comprehensive digital distribution and content strategies, enhancing user engagement across 120+ audiovisual formats on 40+ platforms, including YouTube, Instagram, TikTok, Facebook, and various streaming services. Achieved measurable increases in resonance and audience retention.
● Advocated a culture of innovation by embedding agile and lean methodologies into divisional operations, enhancing team adaptability and streamlined processes.
● Led divisional management with a keen focus on team growth, process efficiency, and meticulous budget and target oversight, leading to consistently met or exceeded performance benchmarks.
● Defined and executed the division's strategic vision, driving digital growth and elevating digital competencies, contributing significantly to broader corporate goals.
● As a key member of SRF's Digital Board and serving as the Digital Officer, I played a pivotal role in advancing the company's digital and social media strategies, aligning them with corporate initiatives for a cohesive digital presence.
● Established innovation management at SRF, nurturing a creative ecosystem that bridges innovative concepts with strategic execution.
● Engaged actively in the group's innovation community, promoting cross-collaboration and ensuring creative initiatives align with strategic corporate objectives, fostering an organizational ethos of continuous improvement and innovation.

Head of Digital Content Distribution (Social Media, YouTube, Streaming Services, Websites)

Head of Online and Comedy (Dept. Entertainment)

Head of Online (Dept. Entertainment)

Online and Social Media Editor

Freelance Consultant: Social Media Strategy

ANKER PLATTEN (Record Label)

Four young, wild and free people started a record label to push independent Swiss music forward.

Managing Partner (PR, Marketing, Strategy)

Daimler AG

Thesis: Personalisation - Implementing behavioral targeting on mercedes-benz.de on basis of benefit-segments.

Dipl. Ing. Media and Information Engineering

Plattform Development Sales / lnternet Applications (mercedes-benz.com)

INCOVIS AG

New Car Processes (mercedes-benz.com)

Daimler Chrysler

Online Marketing

Hi, I'm Nadine - a passionate innovator and technology strategist with over 15 years of experience driving digital transformation and innovation. My expertise spans sectors from IT and media to automotive and education. With one foot in the vibrant startup ecosystem and the other in the realm of global corporations, I feel equally at home in both worlds and am eager to share my knowledge and insights with you. 

My mission is to demystify new technologies and make them accessible to everyone. I believe we can have a positive impact together by fostering a common understanding and adherence to ethical principles.

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△ Strategy development
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I craft strategies grounded in clarity and values. In my view, the success of a strategy hinges on three key factors:

▶ Co-creation and collaboration with a company’s most valuable asset—its diverse workforce.
▶ An action plan that includes specific projects, their success metrics, and learning objectives.
▶ Open, transparent, and regular communication about the development and implementation of the strategy.

-----------------------------------------------------
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
-----------------------------------------------------
I aim to bridge the gap between technological progress and its practical application in everyday life. To achieve this, I focus on educational formats and collaborative strategy development to harness new technologies for organizations.
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▶ GENERATIVE AI WORKSHOP FORMATS
------------------------------------------
Tailored to an organization's work environment, I offer customized, experience-based workshop formats on Generative Artificial Intelligence. These workshops cover terminology, ethical and regulatory considerations, prompt design and engineering, the development of AI assistants, and their practical applications within a work context.
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▶ Generative AI Roadmap
-------------------------
Through what I call Ignition Sprints, I collaborate with organizations to explore the potential applications of Generative AI and devise an action plan for implementing and measuring the success of concrete prototypes.

⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

SWEEP

VP of Marketing

Sweep streamlines carbon and ESG data management in one platform.
The powerful software maps the climate journey of companies either starting out or scaling up on their carbon and ESG strategies, steering data-driven business decisions every step of the way.

The leading companies are going beyond “enough” and taking every possible action, today. 
Start building a sustainable future with data.

Director of Communications & PR

Viva Technology

Guaranteeing brand and editorial coherence on all platforms and throughout the supercharged 4-day international startup and technology event.  Coordinating tone of voice, messaging and narrative across all departments.  Vivatech accelerates innovation by bringing together 91K+ visitors, 2000+ startups, 1700+ investors, and the leading voices in tech to shape the future.

I'm also the Executive Producer of VT NEWS, VivaTech's 24-hour television channel.  +275 Interviews, 5 Reporters teamed up with the best camera operators diving into gamechanging tech innovation, 3 expert editors digging into the hottest Trends, Innovation Highlights, and the Tech that will Change the World, plus 3 high-profile television presenters acting as the voices of the channel.  All of this packed into nearly 30 hours of LIVE TV, broadcast to over 4.3 million online viewers.

Head of Editorial

Médecins Sans Frontières (MSF)

Coordinated public positioning and strategic communications for MSF operations in Ukraine, Pakistan and South Sudan.

Emergency Strategic Communication Advisor (a.i.)

ChangeNOW

Head of Communications

Managed and advised local communications teams on international level communications, public positioning and strategy for MSF's missions in France, Libya, DRC, Kenya, Uganda and Malawi.

Communications Advisor

Managed four-person, multidisciplinary team covering digital content creation, distribution & monitoring.  We develop & implement digital strategies for social media platforms in numerous countries, adapting to the culture and technology dynamics in order to reach our communication objectives. I also hire and coordinate multiple freelancers around the world, from photographers, filmakers, designers to social content creators.

Creative Content Team Lead

Managed country communications portfolios for South Africa, Mozambique, Zimbabwe and Malawi, linking regional initiatives with headquarter messages and appeals.  Supported field staff in each country on building campaigns and distributing powerful public positioning through high profile media (NBC, NYT, The Guaridan, BBC, Aljazeera, etc) and digital channels.  Conducted media trainings with main spokespeople.

Regional Communications Advisor - Southern Africa

I work with high-end brands and international events developing content and editorial strategies that create value.  I've coordinated and produced sponsored content, native advertising, promotional events and industry conferences, debates & live broadcasts.  (Projects include: CAPGEMINI Innovators Race, CAPGEMINI Scrum7, VIVATECH, BFMTV x VIVATECH TV, Krug Champagne, Samsung Mobile Technology, Monocle Magazine)

Communications & Editorial Consultant

FRANCE 24

Input and output editor for 24-hour international news channel.  I defined, developed, and implemented  editorial coverage, managing 15+ staff and international correspondents for French and English-language networks.   Led editorial meetings for department managers and channel directors. Commissioned and copy-edited reports and live inserts, reacting to breaking news in France and internationally.

Executive Producer, News

Lead output producer of live news programming, building rundowns, deciding story angles and writing scripts and on-screen graphics.  I worked closely with presenters, assistant producers, news editors and technical teams on scheduled newscasts and breaking stories.  In the gallery I managed a five-person technical team in a bilingual, live studio setting.

Senior Producer, News

Produced multimedia communications and content to bring MSF’s work to life in print and digital. Oversaw communications strategy to boost media coverage of key operational and advocacy issues. Promoted awareness of MSF’s activities, expertise, needs, and values.  Contracted photo/video freelancers to document projects. Provided media training to key staff and acted as spokesperson.

Field Communications Manager

I produced, filmed and edited short films for Monocle.com.  I also produced radio reports for M24. I covered topics ranging from business, art, architecture, to design, travelling from Bangkok to Beirut.

Multimedia Journalist

I scale and lead data-driven, critical-thinking marketing teams built on extreme autonomy with clear checks and balances.  And I love it.  

By fostering a systems-thinking approach, we drive collaboration, set benchmarks, establish rigorous timelines, and maintain accountability for every action and dollar spent—ensuring measurable impact and sustainable growth at every step.

As VP of Marketing at Sweep, I lead high-impact strategies that position our mission-driven brand for growth in a competitive landscape. With extensive expertise across marketing, PR, and digital strategy, I develop scalable, high-performing solutions in demand generation, brand design, PR & communications.  And the business objectives are at the heart of every action at every step. 

From driving editorial innovation and cross team collaboration (from sales to production to marketing) for Publicis at Viva Technology to coordinating MSF's public positioning and fundraising efforts across critical regions, I build bridges, connecting, teams & cultures and accelerating excellent business outcomes. 

Its all about data-driven insights to create cohesive, audience-aligned messaging, bringing value and measurable impact to the companies I work with.

Get in touch to connect. 

taplio

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Nadine Friedel 👩‍🚀

Daniel Barney

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