Nadine Friedel 👩‍🚀

Staatssekretariat für Migration SEM

● Concept: 
Lay the foundations for a collaborative, co-creative, human-centred, systematic approach to product management that seamlessly integrates the expertise and insights of all stakeholders to ensure that products meet user needs, are continuously improved, align with the organisation's strategic objectives and deliver high-value to users.

● Execution:
Facilitate the introduction of product management (using agile principles and inspired by SAFe) within the Directorate General for Immigration and Integration.

Product Management & Strategy (Immigration and Integration)

THE KOSMONAUT

△ STRATEGY DEVELOPMENT AND EXECUTION
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
▶ GENERATIVE AI WORKSHOP FORMATS
▶ Generative AI Roadmap
⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Founder & Explorer

YR22

Communication & Innovation

Hyper Island

- Steering Committee Member – Master of Arts in Digital Management (since December 2022)
- Marketing and Operations Switzerland (Jun 2021 - Oct 2022)
- AI Business Consultant Assessor (since Dec 2021)
- Supervisor – Industry Research Project (IRP) (since Jun 2020)

External Collaborator

SRF - Schweizer Radio und Fernsehen

● Strategically developed and implemented comprehensive digital distribution and content strategies, enhancing user engagement across 120+ audiovisual formats on 40+ platforms, including YouTube, Instagram, TikTok, Facebook, and various streaming services. Achieved measurable increases in resonance and audience retention.
● Advocated a culture of innovation by embedding agile and lean methodologies into divisional operations, enhancing team adaptability and streamlined processes.
● Led divisional management with a keen focus on team growth, process efficiency, and meticulous budget and target oversight, leading to consistently met or exceeded performance benchmarks.
● Defined and executed the division's strategic vision, driving digital growth and elevating digital competencies, contributing significantly to broader corporate goals.
● As a key member of SRF's Digital Board and serving as the Digital Officer, I played a pivotal role in advancing the company's digital and social media strategies, aligning them with corporate initiatives for a cohesive digital presence.
● Established innovation management at SRF, nurturing a creative ecosystem that bridges innovative concepts with strategic execution.
● Engaged actively in the group's innovation community, promoting cross-collaboration and ensuring creative initiatives align with strategic corporate objectives, fostering an organizational ethos of continuous improvement and innovation.

Head of Digital Content Distribution (Social Media, YouTube, Streaming Services, Websites)

Head of Online and Comedy (Dept. Entertainment)

Head of Online (Dept. Entertainment)

Online and Social Media Editor

Freelance Consultant: Social Media Strategy

ANKER PLATTEN (Record Label)

Four young, wild and free people started a record label to push independent Swiss music forward.

Managing Partner (PR, Marketing, Strategy)

Daimler AG

Thesis: Personalisation - Implementing behavioral targeting on mercedes-benz.de on basis of benefit-segments.

Dipl. Ing. Media and Information Engineering

Plattform Development Sales / lnternet Applications (mercedes-benz.com)

INCOVIS AG

New Car Processes (mercedes-benz.com)

Daimler Chrysler

Online Marketing

Hi, I'm Nadine - a passionate innovator and technology strategist with over 15 years of experience driving digital transformation and innovation. My expertise spans sectors from IT and media to automotive and education. With one foot in the vibrant startup ecosystem and the other in the realm of global corporations, I feel equally at home in both worlds and am eager to share my knowledge and insights with you. 

My mission is to demystify new technologies and make them accessible to everyone. I believe we can have a positive impact together by fostering a common understanding and adherence to ethical principles.

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△ Strategy development
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I craft strategies grounded in clarity and values. In my view, the success of a strategy hinges on three key factors:

▶ Co-creation and collaboration with a company’s most valuable asset—its diverse workforce.
▶ An action plan that includes specific projects, their success metrics, and learning objectives.
▶ Open, transparent, and regular communication about the development and implementation of the strategy.

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△ AI EDUCATION AND IMPLEMENTATION ROADMAP
-----------------------------------------------------
I aim to bridge the gap between technological progress and its practical application in everyday life. To achieve this, I focus on educational formats and collaborative strategy development to harness new technologies for organizations.
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▶ GENERATIVE AI WORKSHOP FORMATS
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Tailored to an organization's work environment, I offer customized, experience-based workshop formats on Generative Artificial Intelligence. These workshops cover terminology, ethical and regulatory considerations, prompt design and engineering, the development of AI assistants, and their practical applications within a work context.
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▶ Generative AI Roadmap
-------------------------
Through what I call Ignition Sprints, I collaborate with organizations to explore the potential applications of Generative AI and devise an action plan for implementing and measuring the success of concrete prototypes.

⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Hawa Sliding Solutions AG

Graphic Designer

Viva AG für Kommunikation

Art Director

Baloise Group

Kundenbetreuung intern und extern, national und international. Konzeption, Planung und Realisation von Marketing- und Kommunikationsmitteln online wie offline. Projektleitung Auf- und Ausbau Media Asset Management. Aufbau von personalisiertem Dialogmarketing Tool (XmPie), Buchhaltungstool Optimus. Leistungsverrechnung der Aufträge, Ideengeberin für visuelle Lösungen und Umsetzung. Konzeption/Realisation für Messen sowie interne und externe Events, national und international (ART BASEL, BALOISE SESSION, etc.) Mitglied im CI/CD-Gremium der Baloise Group.

Mediengestalterin

Schaerer Ltd

Entwicklung von neuen Gestaltungskonzepten inkl. Organisation der ganzen Produktion bis zum fertigen Produkt. Kreation und Gestaltung von crossmedialen Kommunikationsmitteln. Ausarbeiten und Weiterentwickeln der Ideen von Kader und Geschäftsleitung. Überwachen der Schaerer Cl/CD Richtlinien intern/extern. Durchführung von Film- und Fotoshootings. Projektleitung von 30 Produktvisualisierung Bild und Film. Bildbeschaffung, Bildregie, Bildbearbeitung, Bildanimation. Einstellen von Broschüren und Bildmaterial in das Media Center. Mailings digital und per Post für Messe- und Eventeinladungen an Kunden und Partner. Layout und Satz der Bonita Mitarbeiterzeitung. Überwachung Terminologie im Marketingbereich. Übersetzungsaufträge und Organisation Lektorat der Fremdsprachen. Betreuung der Bilddatenbank Schaerer. Website, Media Center, etc. in Zusammenarbeit mit Schaerer online-Team. Marketing-Support für den Verkauf Schweiz und Export. Gestaltung von Messeständen, Events und Showräumen.

Grafikerin/Polygrafin

Casalini Werbeagentur

Freelancer Tätigkeit als Polygrafin/Grafikerin für diverse Projekte bei der Casalini Werbeagentur.

Freelancerin als Polygrafin/Grafikerin

Fullservice Werbeagentur Fünfstern GmbH

Gelegentliche Freelancer Tätigkeit für Projekte in der Fullservice Werbeagentur Fünfstern GmbH

Polygrafin/Grafikerin/Freelancer

PostFinance Ltd

CI-CD Verantwortung Bereich PostFinance, Key-User Crossmedia, Verantwortung Bereich PostFinance. Aufgabengebiete: Kundenbetreuung, Kreation, Umsetzung und Einkauf diverser Kommunikationsmittel PostFinance,Konzept, Projektleitung Aufbau und Realisation MAM-Bilddatenbank PostFinance und Aufbau des neuen Crossmedia System der Schweizerischen Post und Bereich PostFinance.

Polygrafin/Grafikerin/Organisatorin

Gelegentliche Freelancer Tätigkeit für Projekte in der Fullservice WerbeagenturFünfstern GmbH

M-Travel Switzerland, Hotelplan AG, ESCO Reisen AG

Tätigkeit: Polygrafin/Grafikerin (CD Funktion) Aufgabengebiete: Realisation der Kommunikationsmittel für die Marken Hotelplan, ESCO, M-travel, escolette, EASY! Einfach-Ferien, Migros Ferien, Denner Reisen, Globus Reisen sowie der Belair Fluggesellschaft, Iberostar Hotelketten und weiterer diverser Projekte.

Polygrafin/Grafikerin (CD Funktion)

Druckerei Bloch AG

Aufgabengebiete: ganzer Prepress Bereich von Satz, Gestaltung über direkte Kundenberatung, Layout diverser Kleindrucksachen wie Broschüren, Bücher, Kataloge, Geschäftsdrucksachen, Geschäftsberichte, Scannen und Bearbeiten von Bildern wie auch das elektronische Ausschiessen von eigenen und gelieferten Daten via Preps bis zur fertigen Platte d.h. Maschinenbetreuung von Paladio Belichter CTP.

Polygrafin

Art Direction, Grafik Design, Illustration
Ich bin eine engagierte und qualitätsbewusste Kreative, die gerne Menschen bewegt, Zeichen setzt und Bilder zum Leben erweckt.
Meine Lebenseinstellung – do it, with love.
www.corinnavogt.ch

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Nadine Friedel 👩‍🚀

Corinna Vogt

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