Tangent

We're the digital partner that helps scale your team and ship innovative products faster.

As Product Experience Partner at Tangent, I help define the product strategy and experience across the agency's brand portfolio

Strategy Partner

Research & Strategy Director

Lead Strategist

Content Strategist

Dare

Senior Content Strategist

Draftfcb

Social Media Producer

Blue Barracuda

Content Editor and Social Media Manager

Producer

Radio-Canada

Journalist-Researcher

Product Experience Partner at Tangent | UX strategy

Hi! I'm Nadine - Strategy Partner at Tangent.

Tangent is a 100-strong team of strategists, designers and engineers helping our clients ship innovative digital products faster.

I help define the product strategy and experience across the agency's brand portfolio, developing digital solutions that meet both business requirements and customer needs.  

Throughout my career I have gained 15 years of experience in both B2B and B2C digital marketing sectors, giving me a deep understanding of customer journeys through the range of (ever-evolving) digital channels.

I pride myself on being honest, practical and hardworking, taking my work seriously but having a laugh along the way. 

Previously worked with: SAP, Reed, UK Power Networks, Reed, Amazon, Coca-Cola, Carlsberg, Oreo, Sky, Sainsbury’s.

If you’d like to explore how Tangent might be able to support you, please send me a message.

Nadine Clarke

Improving

• Working on Diligent.com
• Contributed to the Diligent One Platform Home 
• Contributed to the Audit initiative.
• Contributed to the Atlas design system library and helped stablish patterns for a team of 40+ designers.
• Created highly functional prototypes for Executive Leadership Team validation.
• Facilitated user test sessions, gathered findings and defind actionable insights.
• Aligned with multiple teams PMs and POs on multiple projects.

Senior Product Designer

• Worked on the SAP Learning project throughout all stages: research, prototyping, testing, and design delivery. 
• Maintained and contributed to multiple design systems.
• Design-focused market research for recruitment & talent agencies projects,
• Innovated design proposal presentations for stakeholders. 
• Big focus on user-centric design, user testing, and working with personas.

Product Designer 

Sideby & Qualigma

• Contributed to product design, ideation, and design handoff.
• Conducted user interviews, defined features and requirements, and facilitated backlog refinement.
• Introduced remote/async philosophy, ensuring uninterrupted work during challenging times.

About the company: Sideby.io was a customer support tool that allowed customer support agents to instantly control the user's screen using Cobrowsing in order to help them solve any issue inside a SaaS tool.  Similar to tools such as Cohere, Glia, Upscope, or Teamviewer.

Product Designer

Localixo

• Leveraged AI and open data to enhance the travel experience.
• Designed a B2B analytics dashboard for hotels and tourist destinations.
• Defined the future set through research and meeting stakeholders.
• Monitored B2B & B2C KPIs.
• Led product-market fit efforts during the pandemic. 
• Managed the backlog, prioritized the roadmap.
• Focused on visual and interaction design for the Trip Designer PWA.
• Collaborated with front-end developers to create a user-centric user experience.

Conversational Product Designer

Cpz Hispania Marketing Solutions

• Managed branding and web development projects for diverse clients.
• Ecommerce design and optimization.
• Designed websites, web apps, and native Android apps.

User Experience Designer

Will's Innovation Lab

• Collaborated with startups and NGOs, developing product design strategies and marketing campaigns.
• Worked with in-house teams and sourced professionals to drive business growth.
• Specialized in tourism, tech, fashion, education, and e-commerce projects.

Design consultant

Canarias.com

• Led booking web design initiatives, focusing on improved user experience.
• Oversaw the developer hand-off process for the website.
• Managed online marketing campaigns and initiatives (Email, Facebook Ads, Google Ads).
• Helped optimize on-page SEO, and conducted technical audits of existing pages.
• Responsible for branding and visual content creation for social media. 
• Created email marketing campaigns & copywriting. 
• Designed the agency's tourist guide and catalog.

User Interface Designer

Hi, I'm Wil.

I'm an experienced product designer based in Spain, skilled in all stages of the design process. I specialize in delivering meaningful experiences to users through user research, data-driven insights, and great design. 

As a business-aware product designer, I help leadership teams solve complex problems with a vision-first design approach. 

I've supported organizations in the GRC, Education, Travel, CX, Ecommerce, and eSports spaces.

I'm looking for challenging projects ⚡

taplio

The Battle

Nadine Clarke

Wilhelm Rahn

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