Tangent

We're the digital partner that helps scale your team and ship innovative products faster.

As Product Experience Partner at Tangent, I help define the product strategy and experience across the agency's brand portfolio

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Product Experience Partner at Tangent | UX strategy

Hi! I'm Nadine - Strategy Partner at Tangent.

Tangent is a 100-strong team of strategists, designers and engineers helping our clients ship innovative digital products faster.

I help define the product strategy and experience across the agency's brand portfolio, developing digital solutions that meet both business requirements and customer needs.  

Throughout my career I have gained 15 years of experience in both B2B and B2C digital marketing sectors, giving me a deep understanding of customer journeys through the range of (ever-evolving) digital channels.

I pride myself on being honest, practical and hardworking, taking my work seriously but having a laugh along the way. 

Previously worked with: SAP, Reed, UK Power Networks, Reed, Amazon, Coca-Cola, Carlsberg, Oreo, Sky, Sainsbury’s.

If you’d like to explore how Tangent might be able to support you, please send me a message.

Nadine Clarke

I help teams and leaders think clearly when the environment gets noisy.

My background blends design, strategy, and creative direction. Art was my first language; I learned early how form focuses attention and how clarity moves people. That evolved into a career spent turning complex ideas into clear narratives, messaging systems, tone-of-voice frameworks, and campaign platforms that hold under pressure.

Over 20+ years, I’ve worked with organisations across sport, culture, finance, and technology, including Nike, Adidas, Microsoft, HSBC, BMW, and UNICEF. Different sectors, same pattern: when complexity increases, coherence is the first thing to slip. My work restores that coherence. I help teams see what matters, align around it, and move forward decisively.

I still stay close to the craft. I shape strategy, guide creative direction, and work collaboratively with teams to ensure the thinking carries through to the work, not just in the deck.

Football remains part of my life, playing, watching, and studying the emotional and cognitive side of performance. It keeps me grounded in the reality of clarity under pressure, not just theory.

Most mornings, I walk with Olive, our dog. Those walks tend to be where the useful ideas show up, the ones I later share to help younger creatives find their footing.

If your challenge involves complexity, pressure, or decision-making at speed, that’s where I’m useful.
Happy to talk.

Stuart Wilson

taplio

The Battle

Nadine Clarke

Stuart Wilson

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