Tangent

We're the digital partner that helps scale your team and ship innovative products faster.

As Product Experience Partner at Tangent, I help define the product strategy and experience across the agency's brand portfolio

Strategy Partner

Research & Strategy Director

Lead Strategist

Content Strategist

Dare

Senior Content Strategist

Draftfcb

Social Media Producer

Blue Barracuda

Content Editor and Social Media Manager

Producer

Radio-Canada

Journalist-Researcher

Product Experience Partner at Tangent | UX strategy

Hi! I'm Nadine - Strategy Partner at Tangent.

Tangent is a 100-strong team of strategists, designers and engineers helping our clients ship innovative digital products faster.

I help define the product strategy and experience across the agency's brand portfolio, developing digital solutions that meet both business requirements and customer needs.  

Throughout my career I have gained 15 years of experience in both B2B and B2C digital marketing sectors, giving me a deep understanding of customer journeys through the range of (ever-evolving) digital channels.

I pride myself on being honest, practical and hardworking, taking my work seriously but having a laugh along the way. 

Previously worked with: SAP, Reed, UK Power Networks, Reed, Amazon, Coca-Cola, Carlsberg, Oreo, Sky, Sainsbury’s.

If you’d like to explore how Tangent might be able to support you, please send me a message.

Nadine Clarke

Middlesex University

• Knowledge into Action: pairing academic researchers with civil and commercial partners. Speed-dating for Business & Brainiacs.
• Minibeasts of Barnet: an eco-education programme for early years schoolchildren.
• The Ghost in the Cloud: Generative Artificial Intelligence in contemporary art practice.
• Applying Emerging Technologies: a 60-credit CPD course looking at new tech tools and techniques and their relevance to the modern workplace

Consultant

Oracle

Senior Experience Director

• led strategic research and interactive workshopping to generate story-telling, marketing
communications, and brand-building strategies
• implemented new ways of working to refresh and deliver Oracle’s value to a sceptical market
• my team contributed to securing deals delivering over $45m in annual SaaS and
cloud infrastructure revenue (As of September 2022)
• application of Service Design principles and practices in B2B apps, SaaS and Cloud
• extensive experience with UK central government ministries (DWP, MoJ, MoD and others)
• understanding of finance, HR, and supply chain processes in global organisations

Experience Director

Sapient

• on-site lead creative on the rationalisation of the RBS and NatWest digital estate
• delivered winning high-profile pitches for Save the Children, English Football League and
several RBS business groups
• led Paris-based design team on French clients including Carrefour and Accor hotel group
• initiated data visualisation and education outreach programs internally and externally
• best-in-class methodologies in user experience, content strategy, user testing, service design and
large-build platform architecture
• devising and running co-creation workshops with mixed teams of staff, clients and 3rd parties

Associate Creative Director

Imagination

• led the digital design team to deliver all interactive components of the new Jaguar Land Rover
auto show stand. In 12 months the touch displays attracted over 500,000 interactions
• produced culturally appropriate content as the show travelled to Detroit, New York, Beijing,
Guangzhou, Paris and Los Angeles
• hired and managed a dedicated creative team supplemented with specialist suppliers
• conceived and delivered a brand experience for Rolls-Royce at the Saatchi Gallery, London
• deeper understanding of experiential technologies: face and sentiment recognition, VVV
(motion detection) haptic feedback, VR & AR app development
• fast-track concept to prototype development processes.

Digital Creative Director

Sponge Ltd

I was eager to learn more about Mobile.

After 12 years experience in mobile marketing, Sponge raised £1.5m in venture capital to explore the opportunities presented by public Wi-Fi networks in retail. I joined to help them develop the branding, positioning and user experience of a mobile shopper marketing platform.

The first phase of this was completed at the end of year 2013 at which point the company restructured to raise a further round of capital. Having effected the transition from a marketing agency to one focused on Software as a Service, my involvement in the process was complete and I moved on to pursue the physical/digital arena with Imagination.

Creative Director

I joined the media agency Blue Barracuda to build a team that would give the agency a full 360° digital capability. We provided a full digital marketing service to Pizza Hut – website, advertising, social as well as all media planning and buying that directly resulted in the sale of over 100,000,000 home delivery pizzas.

I rebranded the agency, grew the team from 3 to 15 and instituted new working processes allowing them to increase their creative billings by over 40% and win several new creative accounts including eBay, the UK Film Council, Danone, Glaxo Smith Kline, and Wagamama.

We sold the agency to the Interpublic Group 1n 2011 and were merged with DraftFCB.

twentysix

Coming in on a one year contract, I built twentysix a creative department that combined traditional design skills with marketing communication capabilities. 

Creative pitch wins included Shell, Barratt Homes and Travelodge to a billable value of over £1m in the first 12 months.

Interactive Creative Director

I’m an Experience Designer specialising in the business of interaction. 

I research, write, design, develop and deliver strategic programs and creative campaigns then create products and experiences that change minds and win business.

Right now I'm interested in how fast AI is changing how we work. Does faster decision-making mean better decision-making? What does originality mean, if anything? And now that chatbots can write code, as well as text, how do we keep tabs on what they're writing?

taplio

The Battle

Nadine Clarke

Matthew Maxwell

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