Myriem Ech

Want your business to stand out online?

Maybe your website doesn't grab attention the way you want?

Or your social media isn't bringing in the customers. 

You're not alone.

Actually, the way you show up online makes all the difference.

- Your website needs to be clear and inviting.
- Your social media should be strong and engaging.
- Your brand must be memorable.

That's where I come in. 

I've been helping businesses like yours across the globe (Morocco, France, Sweden, Switzerland, UK, Saudi Arabia, Israel, US, Canada) since 2020.

My job is to turn these struggles into wins. 

How?

- I don't just make good-looking, but also functional websites that resonate with your audience.
- Getting to know your business is key. I come up with strategies that highlight your unique strengths.
- I develop social media and marketing strategies that truly engage and attract your audience.

Is your website not doing its job? Is your social media too quiet? Want to really show off your brand online? 

I'm here to help with that. 

Let's talk. Together, we'll turn your online space into a place where customers love to be.

Send me a DM, or if you prefer, email me at hello@myriemech.com

Marketing Designer 

TRANSPORT MAMYMA

Logistics Manager

Neuhaus Créateur Chocolatier Since 1857

I always wanted a marketing career.

But during university, I chose finance, thinking I wouldn't fit in marketing as an introvert.

A few years later, I realized I needed a change. 

As a huge believer in ‘it's never too late’…

I quit my job and started learning about digital marketing through side hustles.

Soon, I got an offer to work as a brand & shopper marketing assistant in Brussels at Neuhaus.

I remember, I was on a diet back then…

But I couldn't resist the temptation of chocolates around me.

Every day, I got to taste different kinds. (I miss those days) 

What I loved the most: getting to work in English and French every day (I used to work in French). 

My role? 

At Neuhaus, I was working on Corné Port Royal (a brand under Neuhaus):

- Created engaging B2B materials
- Analyzed the market and competition
- Redesigned packaging processes to cut costs
- Developed market analysis templates
- Launched new products, window concepts, and collections.
- Wrote 'How to' guides for the workshop team
- Supported the brand manager in marketing mix design

This role was a significant shift…

Blending my love for marketing with the joy of working in a dynamic, multilingual environment.

It showed me how new experiences can be fun and rewarding.

Trainee Brand & Shopper Marketing

Société Générale

Missions:
+ Prepare regulatory reports monthly for the Central Bank of Morocco
+ Control the eventual anomalies with other departments 
+ Support regulatory examinations (internal/external audit)  
+ Ensure the respect of regulatory norms
+ Make the regulatory annual report of the additional disclosures
+ Contribute to the development of the reporting system and the current process

Regulatory Reporting Associate

Drieb & Associés (cabinet d'expertise comptable et commissariat aux comptes)

- Interim audit work: Reviewing and auditing the accounts (suppliers, accounts receivable, taxes, and staff);
- Composing commentaries and summary memos for managers;
- Assisting in the preparation of the draft audit reports.

Junior Auditor

SECEF

With over 50 years of experience SECEF, works with a diversified client base ( associations, public offices, corporate groups, subsidiaries, foundations ....). Its scope of action extends beyond the local region to the the national and international companies based in France. 

Missions: 
-Outlining risk assessments and discussing potential compliance issues with the auditing team;
-Writing audit reports for the main audit cycles and discussing the conclusions with the manager;
-Confirming accounts receivable, suppliers, taxes, accounts payable, bank accounts, with the accountants;
-Performing analytical procedures on purchases and sales revenues known as cut-off tests to confirm that each accounting entry had been related to the right accounting period.


Technical skills: 
-Good command of CADOR software;
-Good supervision of financial statements;
-Ability to perform well under pressure and meet tough deadlines.


Human skills:
-Teamwork skills;
-Better understanding of the client relationship and how it guides the good continuity of the audit engagement;
-Autonomy.

Audit Assistant

Hey there! So glad you're here.

Here's a bit about me:

I've been lucky enough to study and work across the globe: Morocco, France, Malta, Belgium, China, Canada. Think about getting to explore the cultures, languages, and ideas from all these awesome places. That's what I did, and each place added a bit to who I am today.

In 2020, life took an unexpected turn when I had to leave China due to COVID-19. It was a tough decision, but looking back, it set me on an exciting new path. 

That's when I started working independently and exploring new opportunities.

Since then, I've worked with clients from almost every corner of the world – the UK, USA, Canada, and beyond.

Imagine the stories, the perspectives, the challenges. 

It's been an amazing ride.

Now, I'm all about blending marketing and design. 

But here's the thing: it's not just about making things look pretty. It's about telling a story, your unique story, through visuals that not only catch the eye, but also engage and convert.

I stick to what works best: being authentic, keeping it simple, yet impactful.

Every project is an exciting new journey, a chance to tell a different story. Designing a website that reflects your brand's voice, or creating social media content that resonates with your audience? 

I'm here to make it happen.

So, if you're looking for someone who brings a world of experience (quite literally!) and a passion for storytelling through design, let's chat. I'm all about making your digital presence not just visible, but felt and memorable.

Feel free to reach out. Let's make something awesome together.

Email me at hello@myriemech.com

Myriem Echchemkhi

Forbes Pharmacy

• Provided exceptional service by assisting patients with both prescription and over-the-counter
medications, addressing inquiries, and ensuring a welcoming atmosphere.
• Supported pharmacists in preparing, labeling, and dispensing medications accurately, including
the preparation of blister packs, while ensuring compliance with regulatory requirements.
• Monitored and managed medication stock levels, conducted inventory checks, and rotated stock
to prevent expiry, while assisting in ordering medications and supplies.
• Maintained accurate patient records, assisted in processing insurance claims, and ensured
proper documentation of pharmacy-related activities.

Pharmacy Assistant

Emcure Pharmaceuticals Limited

•      Formulating strategic plans, promotional activities, brand plans, patient journey maps, customer
journey maps, conducting brand meetings & marketing operations thereby achieving brand
objectives.
•	Conducting competitor analysis by keeping abreast of market trends & competitor to achieve
the market share metrics.
•      Used advanced analytics strategies, leveraging insights from social listening and digital trends to identify key gaps and opportunities in the ecosystem and patient journey.
•	Preparing quarterly sales forecasts for brands, ensure maintenance of sufficient product
inventory.
•	Preparing marketing & sales plans for promoting various pharma products in accordance with
macro plans of company.
•	Conceptualizing and implementing sales promotional activities as a part of brand building &
market development effort. Increase in market share by 3% for the assigned brand portfolio.
•      Co-created customer and patient-centric integrated strategic plans, focusing on messaging and
promotional content aligned with market and ecosystem needs.
•      Utilized outcome-based planning to establish clear strategic guardrails for ecosystem strategy,
supporting agile ways of working and continuous improvement.
•	Regularly communicating with the sales team on the level of implementation of various
campaigns/activities along with product evaluations. Growth in prescriber base by 5% for the
assigned portfolio.
•	Identify and launch the new products/SKUs for the growth of the division and company.

Group Product Manager

B Braun Medical India Pvt. Ltd.

•	Formulated marketing and selling strategies and activities for the effective brand promotion and
thereby creating unique value for the customers.
•	Building strong marketing programs to drive engagement with the target audience -
Consumers / HCPs. Execute with help of cross functional teams. Tracking and measuring the impact of the marketing programs.
•	Responsible for the topline, market share and brand profitability for key brands in the portfolio.
•	Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns and brand communication to build brands and therapies in the division.
•	Managing Professional Marketing/Project Expenses - Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives.

Product Manager

Himalaya Wellness Company

• Formulated and implemented the omnichannel marketing plan and promotional mix for the
assigned brand portfolio to meet brand objectives and customer needs.
• Developed, implemented and evaluated strategic marketing and sales programs and promotional
materials for the sales force and customers.
• Analyzed business performance and external environment via appropriate tools to deliver
corrective action as required meeting business objective.
• Managed and executed product launch strategies and plans for new product launches for pharma
and CPG/DTC product portfolio.
• Created and developed compelling content across a multichannel mix to provide a personalized
and differentiated customer experience with brands.
• Lead as a Direct to Consumer manager for the division Pharma Key Accounts, comprising of CPG
and Pharma products.
• Regularly conducted meeting and field travel with both the internal (field managers) and external stakeholders (customer and consumers) with the objective to develop cordial relationship and to obtain market and competitor information.
• Launched a division Pharma Key Accounts in the domestic market catering to the retailers/chemists.
• Launched new brands in multiple therapy areas.

Senior Product Manager

• Conducting competitor product analysis including pricing by keeping abreast of market trends &
competitor to achieve the market share metrics. Execute tactical marketing initiatives.
• Collaborated with cross-functional teams to translate multiple data points into prioritized customer
and business insights, informing therapeutic area and brand strategy focussing on value based
healthcare system.
• Established and maintained strong relationships with field teams and HCPs, contributing to the
development of a broad network for insights and recommendations for stronger customer
engagement.
• Identify/determine profitability and viability and launch the new products/SKUs for the growth of
the division and company. Analyze product consumer behavior. Responsible for new product
introduction (NPI) creation along with quarterly forecasts.
• Explored opportunities to expand market size by networking and developing contacts beyond the
traditional customer base, contributing to brand growth. Brand grown by 8% over previous year.
• Worked as a marketing partner/catalyst, coaching and challenging cross-functional teams to
establish an aligned cross-functional therapeutic area strategy and tactics to meet overall
business objectives.
• Conducted critical analysis for the brand and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research).
• Formulated marketing and selling strategies and activities for the effective brand promotion.
• Developed brand positioning concepts and brand messages in collaboration with marketing manager.
• Regularly meet customers at the marketplace (India Domestic market) for brand promotion, gaining insight on newer therapies and molecules in the field of Cardiology & Gynecology.
• Executed many customer centric symposia’s like Master Class, Converge, CSI Conference, APICON and other National & Regional conferences.

Alembic Pharmaceuticals Limited

• Formulated marketing and selling strategies and activities for the effective brand promotion and
creating value proposition for the customers. Technical adviser demonstrating products and
troubleshooting product issues.
• Therapy leadership - analyze the need gap in the existing portfolio based on emerging
therapy trends. Conducted surveys and sales force voice of customers (VoCs)
• Drive brand performance through relevant strategies that are practical to implement
through an energized field force. Prescription base grown by 7% for the assigned portfolio.
• Market intelligence study and analysis - develop a network that provides regular
information about competitors.
• Evaluated opportunities for leveraging customer experience through digital engagement, adopting
a test-and-learn mentality for ongoing campaign and channel optimization.
• Formulated and implemented marketing plan for the diabetes brand portfolio pan India.
• Analyze brand performance with the help of internal stakeholders and market data and take actions.
• Design promotional support & ensure its reach on time to field force for proper implementation of activities & campaigns.
• Conduct Campaign briefing meetings every quarter to ensure in-detailed communication of brand plans & strategies.
• Joint Field work with field force to understand the preferences of doctors and market requirements. Guide the Sales Executives in terms of Product-Indication-Specialty focus & in chamber performance.

Glenmark Pharmaceuticals

• Conceptualization and formulation of annual marketing plan, marketing strategies and associated communication/advertising development for the brand - targeting at both the HCPs and Consumers. Focus on revenue generation for the designated Cardiac brand portfolio.
• Building strong marketing programs to drive engagement with the target audience -
Consumers / HCPs. Execute with help of cross functional teams. Tracking and measuring the
impact of the marketing programs.
• Responsible for the top-line, market share and brand profitability for key brands in the portfolio.
Market share increased by 5% for the assigned portfolio.
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand
campaigns and brand communication to build brands and therapies in the division.
• Managing Professional Marketing Expenses - Efficiently and effectively allocating brand
marketing expenses across initiatives to drive brand objectives.
• Conducted critical research & analysis as per the brand need (analyze customer behaviour, perception-attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Identified new market opportunities by analysis of the IMS data, primary research and secondary research through external and internal stakeholders.
• Conducted and prepared the quarterly and annual forecast and budgeting activity, handled sales stock inventory in association with the supply team, finance team and the sales team.
• Regularly conducted meeting and field travel with both the internal (field managers) and external stakeholders (customer and consumers) with the objective to develop cordial relationship and to obtain market and competitor information.
• Organized & managed many customer centric symposia’s like Exiomm, I CAD & CV spectrum.

Product Executive

• Regularly participated in customer development and engagement projects (Cardiologists, Diabetologists, Consulting Physicians) in Mumbai to gather impactful data over a period of 24 days every month.
• Promoting brands in specialty of Anti-hypertensives, Anti-diabetics, Anti-coagulants. 
• Executed competitor and customer behavior primary research in association with field sales managers and submitted research reports to the marketing team for application in developing marketing plans.
• Submitted research reports to the team for application in developing marketing plans.
• Conducted secondary research using IMS sales data and stockiest data to forecast sales trend of the competitor’s brands.

Marketing Trainee

Dynamic, result oriented professional with 12+ years of experience in product management, business development and project management in pharmaceutical industry. Proficient in strategic product marketing, new product launches, market research and data analysis, project follow up and gap analysis with strong business acumen. Aptitude for delivering effective deadline oriented business solutions in fast paced and continuously fluctuating environment through critical thinking, thoughtful decision – making and negotiation skill. Effective communication and presentation skills in English (oral & written).

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Myriem Echchemkhi

Amol Warkhede

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