Horizon Peak Consulting

Helping Silicon Valley tech companies 🚀

Chief Marketing Officer

Verity Advertising Group

Verity Advertising Group helps technology companies reach their audiences exactly where they are with hyperlocal digital ads. The Verity Precision Method boosts brand visibility and results in sky-high clickthrough on ads across 100,000+ mobile apps and websites.

Chief Technology Officer & co-founder

Keeping Colorado Beautiful

Keeping Colorado Beautiful (KCB) is a 501(c)3 Nonprofit dedicated to preserving and restoring Colorado's natural resources through graffiti removal and cleanup of natural areas. With the help of our directors, partners, supporters, and volunteers, KCB organizes graffiti restoration of natural rock formations across Colorado to restore beauty to our parks.

*Acquired in 2022 by Focus on the Forest*

Co-Founder & Vice President of the Board

KiteBird

Owner

Marketing Refresh

Sr. Digital Marketing Strategist

CrossBorder Air, Inc.

CrossBorder Air is Aviation's leading Air Cargo & Private Aircraft Charter service with locations in Australia, the U.S., and Europe. Our fleet consists of operators and Private Jets strategically located to provide global access, along with our 747-400 & 777 Freighters, C-130, and A330 cargo aircraft for all your logistical transportation needs.

Strategic consultant

Code Ninjas

Director of Franchisee Success & Vendor Relations

Talon

Strategic Development

ATSI Business Communications Systems

Reset To Grow

RESET coaches executive leadership strategies to carve new revenue paths and ultimately achieve profitable, sustainable growth.

Director of Market Intelligence

As a seasoned founder, marketing expert, and real estate broker in Colorado, my journey has been anything but conventional. 

My obsessive brain & unorthodox approach has taken me down a beautiful but winding path. I've built companies, failed miserably, successfully exited, strategically advised startups and Fortune 500 companies, co-founded an environmental non-profit, and sat on a Colorado State environmental advisory board.

By day, I apply my strategic marketing acumen to drive growth for Silicon Valley tech companies. Outside office hours, my passion shifts to real estate, where I guide Coloradans in making informed decisions about residential and commercial property ownership.

And while my ventures evolve, my most cherished role remains — being a dad to two incredible kids.

Matt Montgomery

Jeff Hatten 🎉

funny + relatable videos for audience-first brands | doing it in public | wannabe pickleball influencer

I post a lot of funny sales observations. Stuff I think is humorous and relatable to other sellers.

I also help GTM teams break into best-fit accounts by making the problem they solve too entertaining to ignore. Book a call on my website for free advice on how to break into your ideal prospect accounts (using humor) who are currently ignoring you.

This business (The Edutainment Studio) is something I've been building towards for a while now...a convergence of a bunch of experiences I've had in my life and career:

 -Designed and sold creative advertising campaigns
 -Sold software as a full cycle seller (multiple 7 figure deals)
 -Made my wife and kids laugh
 -Taught sales teams how to demo software more effectively
 -Sold sales training programs to tech companies like Adobe, Oracle, and Workday
 -Made most of my friends laugh (those who didn't laugh are on a PIP)
 -Started a B2B video production company
 -Grew video production company to over 100 clients, and then Covid hit
 -Founded a SaaS business
 -Got obsessed with pickleball
 -Failed at the same SaaS business cause people didn't want to pay for the product (no PMF)
 -Learned how to get users via funny, organic content for my SaaS biz
  (even though they didn't wanna pay)
 -Made a bunch of people on LinkedIn laugh (15M+ impressions)
 -Started The Edutainment Studio
 -Completed a ridiculous streak of 1000 pantsless days in a row (trouserless)
 -Now building The Edutainment Studio in public

Hit me up and let's chat if you want to talk about doing something different, fun, and highly effective for your brand.

Founder

Platform to create personalized animations, branded to an individual contact. We call the animations a Popr. Share Poprs in emails and DMs to break through the noise, earn attention, and get more replies.

Use for sales follow-ups.
Engaging new LinkedIn connections.
Standing out in the hiring process.
And more!

Try free at popr.ai.

funny sales observations | ask me how i help GTM teams break into best-fit accounts by making the problem they solve too entertaining to ignore

You never know if they'll work unless you try! 🤣

I’ve been noticing a disturbing trend.
People who can’t do math.

Really simple math like providing change.

A couple weeks ago at Trader Joes I had $41.07 worth of groceries. I gave the young cashier $51.25 and he just stared at it for way too long, like it was the most complex calculus equation he'd ever seen. He then proceeded to give me $6 and some change. 😂 

And then last night, I picked up our take out food order from a local Mediterranean spot. Total was $30.38. I gave the young lady $40. She resourcefully used a calculator to do the math. But then got that same puzzled calculus induced glaze-over I'd seen before. She looks up to me and asks me "what does two quarters make?". 😅 

This has obviously got me questioning the fate of humanity, especially if we have to go to war with AI in the future.

But mostly, I'm really, really concerned about how the heck this next generation is going to be able to comprehend B2B pricing models!

Wanna know what's terribly wrong with AE's today?
And why it's happening with SDR's too?


Neither AEs nor SDRs should have an apostrophe.

The AEs don't own "today".
The SDRs don't own "too".

The AE's pipeline.
The AE's proposal.
The AE owns those things.

The SDR's cold call.
The SDR's personalized email.
The SDR owns those things, too.

AEs (w/o an apostrophe) simply means more than one AE.
SDRs (w/o an apostrophe) refers to more than one SDR.


Follow me for more insightful tips on selling. 😆

5 funny videos from LinkedIn this last week!

Which one makes you laugh the most?

Five funny LinkedIn videos from this last week Always looking for new creators to feature Criteria: funny ⭐ = number of times featured on the funny fi

Open article: The fifty-eighth five by Jeff Hatten 🎉 • 1 min read

On behalf of sellers and marketers everywhere, let me be one of the first to thank LinkedIn for having the courage to release this bold new reaction emoji.

Thrilled we can finally retire the ancient B2B courtship ritual of decoding whether a Like, a profile view, or a polite comment actually means buying intent.

No longer will we debate if engagement equals interest.

Now buyers can simply express purchase readiness with one powerful reaction.

Early beta users report a 47% reduction in ‘just checking in’ emails and a dramatic 78% drop off in LinkedIn pitch slap DMs.

What does this all mean?

Demand gen is effectively solved.
Pipeline is absolutely accelerated.

My CRM is already licking its chops.

Thanks again, LinkedIn. You really stepped up your game with this one.


What are your early impressions of how this is affecting your B2B sales and marketing efforts?

Great news if you're selling with a monthly quota during the shortest month of the year! Use the extra time you've been gifted wisely! 😂

BTW, this is a real sign and a real pic I took of it in Arizona. What's funnier, is that they had like 500 of these signs made and put up all around the canal. Whoops. 🤣

Three brand new creators featured in this episode! 🎉


Got a fave?

Open article: The fifty-seventh five by Jeff Hatten 🎉 • 1 min read

taplio

The Battle

Matt Montgomery

Jeff Hatten 🎉

Followers

Posts

Engagements

Likes

Performance ScoreJeff Hatten 🎉's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Montgomery

Jeff Hatten 🎉

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeff Hatten 🎉's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJeff Hatten 🎉's LinkedIn Performance