Stealth Mode

Handling the following aspects: 
- On-page SEO
- Off-page SEO
- Technical SEO
- Content marketing
- SEM
- Website building and optimization

Head of Digital Marketing and Operations 

EKWA MARKETING.

Promoted to Marketing Manager: Led marketing for Tech Business Roundtable, AiFounders, Thriving Dentist & Less Insurance Dependence podcasts/events. Managed diverse target audiences & content to address challenges in:

- Reducing insurance dependence
- Enhancing patient satisfaction
- Mastering digital marketing

This broadened my marketing skillset in:

- Tailoring messaging
- Managing multiple brands
- Industry expertise

Marketing Manager

Launched & Managed Tech Podcasts:

- Led the launch & management of "Tech Business Roundtable" & "AiFounders" podcasts.
- Secured 80+ high-profile tech & AI guests (CEOs, VCs, etc.).
- Crafted brand vision, content strategy, & production processes.
- Increased brand awareness & established valuable industry platforms.

Marketing Associate

- Managed the product "The Aesthetic Institute"
- Increased website organic traffic by 430%
- Secured panelists for webinars related to the medical aesthetic industry
- Event Management
- Secured discovery calls for the main service; digital marketing service
- Optimized and managed the website - WordPress
- Email Marketing and Social Media Marketing

As a highly accomplished digital marketing strategist with a strong foundation in SEO and content development, I'm passionate about empowering businesses to thrive in the dynamic digital landscape. Throughout my career, I've consistently delivered impressive results across various industries, with a particular focus on the tech and dental sectors.

At Ekwa Marketing, I spearheaded impactful marketing initiatives for podcasts and events. This included securing high-profile guests for the Tech Business Roundtable podcast and fostering valuable connections and collaboration among industry leaders.  Additionally, I managed diverse target audiences and developed successful content strategies, tackling challenges specific to each audience's needs. In the dental sector, for example, I created content that addressed the issue of reducing insurance dependence and enhancing patient satisfaction.

My expertise extends beyond just content creation. I have a keen understanding of SEO optimization principles, allowing me to increase organic traffic and brand visibility for clients.

My academic background in Economics and Management, with a Bachelor of Science degree from the University of London, further strengthens my skillset. My passion for leveraging data and fostering growth translates directly to my strategic marketing plans.

Muthu Fernando

University of Georgia Small Business Development Center

•	Leverage internal data analysis to offer insights to support organizational strategic decision-making.
•	Develop surveys to build research reports on small businesses and macro-economic trends.
•	Discover innovative ways to measure the economic impact created by UGA SDBC in the state of Georgia.

Research Analyst

Assurant

•	Collaborated with Assurant's Web Analytics team to identify pain points in the customer journey.
•	Applied Natural Language Processing techniques to analyze customer feedback.
•	Delivered actionable suggestions for enhancing customer experience based on the insights gained.

Capstone Analytics Consultant

Archway Partnership

•	Assist Archway faculty in developing evaluation instruments to assess the impact of the Archway Partnership’s community and economic development activities around the state
•	Collect, analyze, and synthesize secondary data from various sources
•	Develop data reports and visualizations
•	Write economic impact reports
•	Develop surveys and analyze qualitative and quantitative data

Graduate Assistant

Stax Asia

The Data Science team at Stax focuses on providing clients with data-driven insights to help answer critical business problems. Our mission is to build a holistic understanding of a business to uncover hidden trends and patterns that serve as the root causes of problems and to work with business leaders to incorporate the findings from our analysis and implement viable solutions. To enable this, Stax has a team of individuals who are proficient in the latest data science technologies as well as business management practices. Stax not only understands what matters to businesses but also know what approaches to take to solve problems in real-world scenarios.

Core Duties: 
• Apply quantitative skills to and incorporate qualitative insights to inform and influence strategic decisions. 
• Work closely with Data Science, Data Engineering, and Business teams to solve problems and provide data solutions 
• Articulate complex concepts in a written or verbal format that is clear, concise, and aimed at the appropriate audience 
• Review requirements, and analysis plan to identify potential bottlenecks & provide feedback. 
• Source, aggregate & model data. 
• Present to tell a consistent story to non-technical business clients and aid their strategic decisions

Associate - Data Science 

Junior Associate - Data Analytics

•	Provided daily market updates to stock brokering unit and investors and was involved in compiling company initiations and sector reports
•	Created 'CAL Main Street' primary notes and engaged in gathering primary data through phone calls and physical visits

Research Intern

People's Insurance Plc

I love to solve problems.

All the way from learning division as a kid to learning statistical methods to predict outcomes as an undergrad, I absolutely loved using numbers to solve problems. 

During my bachelor's, I had the opportunity to gain knowledge in interesting subjects such as Abstract Mathematics, Inference, Distribution Theory, Mathematical Economics, Econometrics and Machine Learning which helped me gain the necessary skills to analyze data objectively as possible. I'm always looking for opportunities to use the knowledge that I have gathered over the years studying mathematics to build useful models to solve problems and to find answers to important questions.

I like to read non-fiction. I write about sports using numbers and I love watching Cricket and Rugby.

taplio

The Battle

Muthu Fernando

Mandula Thrimanne

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