Stealth Mode

Handling the following aspects: 
- On-page SEO
- Off-page SEO
- Technical SEO
- Content marketing
- SEM
- Website building and optimization

Head of Digital Marketing and Operations 

EKWA MARKETING.

Promoted to Marketing Manager: Led marketing for Tech Business Roundtable, AiFounders, Thriving Dentist & Less Insurance Dependence podcasts/events. Managed diverse target audiences & content to address challenges in:

- Reducing insurance dependence
- Enhancing patient satisfaction
- Mastering digital marketing

This broadened my marketing skillset in:

- Tailoring messaging
- Managing multiple brands
- Industry expertise

Marketing Manager

Launched & Managed Tech Podcasts:

- Led the launch & management of "Tech Business Roundtable" & "AiFounders" podcasts.
- Secured 80+ high-profile tech & AI guests (CEOs, VCs, etc.).
- Crafted brand vision, content strategy, & production processes.
- Increased brand awareness & established valuable industry platforms.

Marketing Associate

- Managed the product "The Aesthetic Institute"
- Increased website organic traffic by 430%
- Secured panelists for webinars related to the medical aesthetic industry
- Event Management
- Secured discovery calls for the main service; digital marketing service
- Optimized and managed the website - WordPress
- Email Marketing and Social Media Marketing

As a highly accomplished digital marketing strategist with a strong foundation in SEO and content development, I'm passionate about empowering businesses to thrive in the dynamic digital landscape. Throughout my career, I've consistently delivered impressive results across various industries, with a particular focus on the tech and dental sectors.

At Ekwa Marketing, I spearheaded impactful marketing initiatives for podcasts and events. This included securing high-profile guests for the Tech Business Roundtable podcast and fostering valuable connections and collaboration among industry leaders.  Additionally, I managed diverse target audiences and developed successful content strategies, tackling challenges specific to each audience's needs. In the dental sector, for example, I created content that addressed the issue of reducing insurance dependence and enhancing patient satisfaction.

My expertise extends beyond just content creation. I have a keen understanding of SEO optimization principles, allowing me to increase organic traffic and brand visibility for clients.

My academic background in Economics and Management, with a Bachelor of Science degree from the University of London, further strengthens my skillset. My passion for leveraging data and fostering growth translates directly to my strategic marketing plans.

Muthu Fernando

W360 Group Pte Ltd

Collaborate with clients, sales teams, and project managers to ensure timely and effective digital media campaign planning, setup, management, and delivery. 

Handling multiple clients in various industries to improve their businesses by running effective ad campaigns for them on platforms such as Facebook, Instagram, Google, YouTube, LinkedIn and TikTok. 

Ensure effective client servicing and management for assigned accounts to maximize client satisfaction, retention, and revenue generation.

Ensure compliance with the company's workflows and processes to achieve business and operational efficiency.

Ensure timely and accurate delivery of monthly operations projects and reports as required.

Analyze and interpret campaign performance data to provide actionable insights and recommendations to clients, ensuring continuous improvement and optimization of media strategies.

Stay updated with the latest digital marketing trends and technologies, integrating innovative ideas and best practices into campaign planning and execution.

Lead cross-functional team meetings to review campaign progress, address challenges, and align on strategic goals, fostering a collaborative and results-driven work environment.

Marketing Campaign Manager

Digitell Space 

Develop and execute the agency's overall strategic direction, including setting goals, objectives, and KPIs for growth and client satisfaction. 

Build and maintain strong client relationships by ensuring their needs are met, projects are delivered on time and within budget, and expectations are exceeded.

Oversee the creation and optimization of digital marketing campaigns, including SEO, PPC, social media, content marketing, and email marketing.

Ensure the quality and effectiveness of all marketing deliverables, tracking and analyzing campaign performance to make data-driven improvements.

Stay up-to-date with the latest digital marketing technologies, tools, and trends to leverage them for client success.

Identify opportunities for expanding the agency's service offerings, entering new markets, or forming partnerships to drive growth.

Provide regular reports to clients on campaign performance and ROI, offering insights and recommendations for improvement.

Founder & Digital Marketing Manager

Mailcraft

Develop and implement high-impact email marketing strategies, focusing on welcome flows, abandoned cart recoveries, and ongoing email campaigns to maximize customer engagement and sales.

Proficient in setting up and optimizing Klaviyo flows and campaigns, seamlessly integrated with Shopify stores, to create personalized customer experiences and drive revenue.

Analyze email campaign performance to derive actionable insights. Running multiple A/B test campaigns and regularly review metrics such as open rates, click-through rates, conversion rates, and ROI to continually refine strategies.

Work closely with copywriters and email designers to produce compelling and effective email content. Lead and inspire the team to deliver creative solutions that resonate with our diverse client base.

Constantly learn new trends and technologies in email marketing and eCommerce to ensure our strategies stay ahead of the curve to deliver exceptional results for our clients.

Email Marketing Strategist 

Echt Social

Oversees all company social media accounts management.

Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.

Coordinates social media marketing with advertising departments, brand managers, and quarterly or seasonal company goals. 

Works with other social media team members, including copywriters and other content creators, by assisting them with content ideas and direction.

Audits and analyses social media presences, including digital advertising costs and returns. 

Implement, Execute and Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement. 

Creating engaging stories for our clients. 

Scheduling copy for release at optimal times. 

Visiting client locations for photography and content creation. 
.

Digital Marketing Executive

Kontent Cook

Approaching small and medium scale business's through social media,
email outreach and close deals. 

Providing necessary information to clients about the Digital Marketing
services we offer.

Arranging meetings and discussing the content plan and budget with the
clients. 

Handle social media accounts and manage ads, schedule content and
prepare performance reports. 

Provide recommendations for the clients to enhance their business's
presence online.

Marketing Specialist

Binance

Investing on new crypto projects.

Spot trading.

Leading a team consist of investors in the crypto market from people all around the world.

Identifying crypto scams. 

Experience in crypto exchange apps such as Binance, Ofx, Coinbase, Trustwallet and Poloniex.

Ability to exchange crypto to any type of fiat currency in the world.

Cryptocurrency Trader

Dialog Axiata PLC

Enhance customer experience.

Educating customer on products.

Marketing new services to potential customers.

Educating customer on bill payments.

Following up on customer enquiries.

Customer Engagement Officer

I'm an experienced Digital Marketer specializing in Social Media Marketing and Paid Advertising across various platforms including Facebook, Instagram, LinkedIn, Google, YouTube, TikTok and Twitter. Proficient in Email Marketing using platforms like Klaviyo, particularly adept in optimizing strategies for ecommerce platforms such as Shopify. 

With a strategic mindset and keen analytical skills, I have a proven track record of enhancing both B2B and B2C businesses across diverse industries. From Ecommerce and SaaS/IT to Artificial Intelligence, Accounting and Auditing firms, Business Consulting, Hospitality, Travel, Education, Study Abroad Visa Agencies, Fashion and clothing, Cosmetics, Sports, International Events, Real Estate, Cargo, Courier Services, Retail, and Wholesale, I've successfully collaborated with companies across the spectrum. 

Passionate about helping businesses thrive online, I leverage my expertise to develop tailored marketing strategies that drive growth and elevate brand presence. Let's connect to take your company to the next level in the digital landscape.

taplio

The Battle

Muthu Fernando

Ashiq Nazeer

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