Mukesh Bakshi

Senior User Experience Design Lead | UX Strategy, User Research, UI/UX Design

I’m a Senior UX Leader with 18+ years of experience driving end-to-end design transformation across enterprise platforms, financial systems, operational dashboards, and global SaaS products.I specialize in building high-performing design teams, modernizing design systems at scale, and integrating AI-assisted workflows (Figma AI, ChatGPT, Claude) to accelerate exploration, improve quality, and remove inefficiencies across UX operations.Over the years, I’ve:Scaled UX teams across global regions (India, Korea, Vietnam, SEA)Built design systems used by 50+ products, improving consistency &amp; reducing development effortRedesigned complex transactional and operational flows for enterprise solutionsParticipated in A/B testing cycles that improved key metrics like task success &amp; conversionReduced support tickets by 45% and increased user satisfaction by 35% at SamsungCollaborated closely with engineering using structured handoff and Dev Mode processesIntegrated AI/LLM tools into my team’s design process for research, content, and design QAImproved accessibility using WCAG-aligned AI-assisted audits and manual checksI am passionate about AI-augmented design, system thinking, and using UX as a business lever.My leadership style focuses on clarity, speed, mentorship, and enabling designers to work with confidence and autonomy.Currently open to global design leadership roles where I can drive high-velocity design delivery, build scalable systems, and lead teams through the next wave of AI-driven transformation.Technical Skills :- Figma &amp; Figma AI, AI-assisted design workflows, Design Systems, UX StrategyInteraction Design, User Research, Information Architecture, Accessibility (WCAG), PrototypingA/B Testing, Enterprise UX, Team Leadership

User Experience Design Leader - Web Applications | Prototyping | Mobile | Agile Methodologies

1. Expanded user experience team from 8 to 20+ designers and pioneered user-centric design principles that drove 25% increase in Net Promoter Score.

2. Led UX strategy for AI chatbot, increasing task completion 15% through customer portal redesign based on usability testing.

3. Mentored designers on prototyping and presented at 3 conferences on human-centered methodologies.

4. Drove the development of user interfaces for Samsung's recognizable mobile apps by collaborating with product managers.

5. Spearheaded digital transformation initiatives centered on design thinking and customer engagement.

- Develops comprehensive digital marketing strategies.
- Plans and executes SEO/SEM, database marketing, email campaigns, social media, and display advertising.
- Coordinates with the design team for cohesive marketing efforts.
- Enhances marketing effectiveness by identifying and addressing both short-term and long-term issues.
- Measures and reports the performance of all digital marketing campaigns, assessing ROI and KPIs.
- Identifies trends and insights to optimize spending and performance.
- Brainstorms innovative growth strategies through digital marketing.
- Plans, executes, and evaluates experiments and conversion tests.
- Collaborates with internal teams to create optimized landing pages and improve user experience.
- Uses strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
- Identifies and optimizes critical conversion and drop-off points in user funnels.
- Meets operational requirements by scheduling, assigning tasks, and following up on work results.
- Recruits, selects, orients, and trains digital marketing staff.
- Maintains staff performance by providing counseling, discipline, planning, monitoring, and appraising job results.
- Develops the digital marketing team by offering information, educational opportunities, and experiential growth experiences.

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Mukesh Bakshi

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