Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

Muhammad Salman

Pakistan Single Window (PSW)

To be part of Digital Economy by doing Strategic Vision and Leadership, Stakeholder Management and Communication with Product Expertise and User-Centric Approach. 
Working with cross team including business and tech for the platform that helps traders and business in cross border trade.

Senior Product Owner

VaporVM

Rolling out a B2B platform that allows vendors and customers to interact with Certified Engineers, Monitor projects and collaborate on their key work areas by disrupting the services space that works at the speed of light!

Product Manager

Nanosoft Technologies

Product Manager (Digital, SaaS)

QuickStart Inc.

Product Manager - Big Data & Cloud

Al-Futtaim

Stabilizing e-Commerce portals under Al-Futtaim
* https://www.aceuae.com
* https://www.marksandspencerme.com
* https://www.pluginsme.com

* Based on SAP and IBM Websphere Commerce with Retail Pro integrations

Application Analyst Consultant (contract)  via Future InfoTech FZE

DealsOn

* https://www.dealson.ae
* http://www.i4u.com.pk

* Working as a Project and Product Manager for E-Commerce portals
* Managing team spread in a different timezone (PAK. USA, UAE)
* Perform business analysis on the requirement and update stakeholders
* Brand development, web site traffic growth using optimized SEO and Content, web site UI and version controlling
* Managing Dealson App on three platforms with versions and features
* Worked on OpenCart 1.5.1.6 and later versions as an eCommerce platform as well as fully customize CMS for backend support and eCommerce operations
* Strategic Consulting, including business plan & sales strategy development along with Media planning
* Liaison with International offices to carry out development projects covers website development to social media campaigns, marketing collateral
* Pre-sales of product suites with demo and Implement, configure, advice solutions that cover client requirement along with making existing product mature
* Perform Market analysis, vendor research, domain study and requirement gathering in order to deploy the fit-for-use system
Familiarity with technical requirements of Internet marketing and search engine optimization
* Worked on information security vulnerabilities and risk management (Digital Certificates for payment gateway implementation)
* Worked on consumer privacy and payments industry compliance requirements
* Expert in Google Analytics along with (Adwords/Webmaster/Tag Manager) and experience with other monitoring tools
* Worked with email marketing systems (Sendloop, MailChimp, Madmimi, Kloudymail)

Group Project Manager

Incisivesoft

•	Working as a Project and Product Manager for a start-up working on number of open-source products including ERP product implementation in Textile concern with Bio-metric integration. Their clients includes (Walmart, JC Penny as well as local vendors and third party suppliers)
•	Managing team and assist in writing proposals
•	Perform business analysis on requirement and update stake holders
•	Working on Mobile applications development (iOS and Android) integrated with their in-house developed web-apps
•	Managing in house development products
•	Mentoring team of designers/developers/SEO and SMM
•	Coordinating with Business Development and provide technical robustness with management blend

Perform following operations on day to day basis:
Pre-sales:
•	Coordination with client along with Business Dev. team.
•	Review business requirements provided in the form of RFPs, RFQs, SOW, Wireframes etc. and check feasibility
•	Provide timely feedback to Business team on pre-sales queries.
•	Act as a liaison between cross functional team and departments.
•	Identify Implementation Risks (high level analysis).

Consultancy:
•	Analysis of data to determine solutions, such as installation of alternate methods and procedures, changed in processing methods and practices, modification, or redesign solutions.
•	Provided small tweaks, and improvements, or alternate methods of problem solving / need assessment, for a much enhanced experience of the applications being developed, in parallel with some minor organizational processes modification.

Project Management:
•	To plan, execute, monitor and control assigned projects till project closing.
•	To identify and resolve project issues and mitigate risks in a timely manner.
•	To take necessary measures for risk identification and risk mitigation during the project.
•	To effectively utilize assigned resources
•	To successfully deliver project within the parameters of cost, schedule, quality and scope.

Project & Product Manager

DuLeaf

• Manage team of developers, designers and Quality assurance engineers involved in mobile app development
• Manage stakeholders, business/stake holders/team and other enterprise environment factors
• Taking first hand grip on products over all Objectives, System flow, Scope
• Convincing for PMP practices and Agile Development tactics
• Share knowledge base with stake holders, provide inputs and insights
• Provide input and knowledge share with the key stake holders

Project Manager

LN Technologies

•	Elicit requirements using interviews, document analysis, business process descriptions, use cases, QA scenarios, business analysis, task and workflow analysis 
•	Document their in-house product which supports legal cases handlings
•	Worked on USA Legal Attorney Case Management System “Product Defect” and Custom Form Builder application build on .Net framework on a SaaS business model 
•	Managing Client interaction
•	Worked on in-house developed products

Senior Business Analyst & SQA

Jeem Solutions

•	Elicit requirements using interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis (perform Data, Product, Market, System, Operations Analysis)
•	Collaborated inter-department efficiencies for optimum operations. Liaison with department heads on solutions framework 
•	Working on e-Commerce Portals, Cloud Computing Product, Smart Phone applications for best of breed product development
•	Worked on Admob, Mobiclix, mobile phone payment as well as analysis of Enterprise Mobility
•	Translate Business Requirement into Technical Specification in order to harmonize liaison between customer and technical objectives
•	Represent Business and products in GITEX 2012 as Stand Manager(organize entire company event with collaboration and team work) worked with 3rd party vendors for objective deliveries
•	Deliver Salesforce implementation for Customer Relations Management(CRM)
•	Conducts project meetings:
        * Meets with project teams regularly to review project deliverables and deadlines
        * Meets with appropriate personnel for periodic reviews of prototypes and final products
•	Conduct BPM (Business Process Management), extract gap analysis, establish reporting structure and Implement Lean Development practices
•	Coach and mentor team for their efficiency upgradation
•	Monitoring Team-members span Karachi-Lahore-Dubai offices with strong follow-ups and performance measurements
•	Develops effective reporting tools for the business unit
•	Reviews, analyzes, and creates detailed documentation of business systems and user needs, including workflow, program functions, and steps required to develop or modify computer programs and operational excellence
•	Prepares routine reports (financial, quality, production, customer service, operational efficiency, market share, etc.). 
 	- Analyzes trends and recommends adjustments address and/or capitalize on trends.

Business Analyst

Sr. Product Owner at PSW | Driving Digital Transformation

I am a Sr. Product Owner at Pakistan Single Window (PSW), a platform that enables the digital economy and streamlines cross-border trade. With more than a decade of experience in product development, management, and strategy, I have led and delivered diverse and impactful projects for various industries and markets.

My core competencies include strategic vision and leadership, stakeholder management and communication, product expertise and user-centric approach, and agile and lean methodologies and best practices. I have deep knowledge and experience in product management, product ownership, project and program management and data standards, such as UNSPSC, INTRASTAT, eCl@ss, and OPTD, which I leverage to create value for customers and stakeholders. I am passionate about driving digital transformation and innovation for cross-border trade and beyond. I hold Scrum Alliance CSPO™, CSM™, PMI-PMP, and ITIL Foundation certifications.

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Muhammad Salman

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