Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

Muhammad Salman

KidzToPros

•	Led a marketing team of writers, designers, and specialists to produce professional content on time and budget 100 percent of the time
•	Spearheaded website, email, blog, and social media strategies that met company goal of increasing conversions by 20 percent or more 
•	Created and maintained content marketing calendars and style guides that defined company style, voice, and tone, and increased content production efficiency
•	Increased email open rates from 12 to 38 percent, leading to a 25 percent increase in email sales over 6 months
•	Created and published content that grew the customer base by more than 25 percent

Senior Content Manager

Clients in Education, Insurance, Finance, Affiliate Services & Home Remodeling

•	Worked with C-level executives from various companies to spearhead content strategies that grew business revenue by 20 to 60 percent
•	Created and maintained content marketing calendars and style guides that defined various companies’ style, voice, and tone, and increased content production efficiency
•	Measured and analyzed content performance and gaps monthly to determine next steps using real-time data
•	Worked cross-departmentally to streamline content processes, implement SEO best practices, and improve search rankings by 20 to 80 percent 
•	Used content management systems to write, edit, and publish SEO-optimized copy, increasing website conversions by 25 percent or more across the board

Sample Clients Included:

- Basements & Beyond
- Bankrate
- Pearson Education
- BlackRock, Inc.
- Platinum PPC Marketing
- CMIT Solutions of West Metro Denver

Content Manager

InsureMe

•	Wrote and edited 100 percent of website content and marketing materials targeting B2C and B2B audiences 
•	Created and published a content library from scratch containing over 1,000 articles and resources for consumers and insurance professionals
•	Generated online and offline advertising campaigns, company blogs, and public relations materials that helped increase the company’s profitability by a total of more than 60 percent over five years
•	Led and trained a small content team that produced profitable internal and external communications – and skyrocketed employee job satisfaction by an average of 35 percent  
•	Created and advertised my own affiliate spin-off site, increasing company earnings by almost $2M over a 3-month period

Senior Copywriter/Editor

KCM - Kenneth Copeland Ministries/Non-Profit

•	Alongside two additional editors, wrote, edited, and project-managed copy for 100 percent of publishing projects, including books, brochures, website announcements, press releases, newsletters, music, signage, and point-of-purchase materials 
•	Trained, managed, and supervised a team of six on-site and remote writers and proofreaders
•	Created and maintained a company style guide from scratch using a combination of the AP and Chicago style guides to define a unique style, voice, and tone

Editor

Talented marketing, communications, and content professional. Skilled and experienced in content development, content strategy, content management, search engine optimization, internal and external communications, project management, marketing communications, and search engine marketing. Excellent content and project manager who excels working in a diverse and inclusive environment.

taplio

The Battle

Muhammad Salman

Penny Hagerman

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