Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

Muhammad Salman

Felicio

Content Marketing Manager

Project Lead for CSR Campaign -  GraanaXAnimals 
- Content for the CSR Campaign 
- Proposal Writing for the Campaign
- Pitching the campaign to policy makers, advocates and relevant authorities
- Created a Webpage for the GraanaXAnimals Campaign 
- Maintaining registrations and pledges for the cause
- Organised an internal donation drive 
- Organised a learning session at Roots School Islamabad 
- Organised donation drives at multiple events ( Islooland, Jashnebahara) 
- Copy Writing for the campaign 
- Script Writing for all media for the campaign 
- Interviews from policy makers, influencers, social media activists for digital media
- Research about stray animal population and current malpractices 

Content Writing for Graana Blog
- Research & SERP Analysis 
- Blog Writing
- News Writing 
- Proofreading 

SEO Optimisation
- Keywords 
- Internal Linking
- Back-linking
- Competitor Analysis

Subject Matter Expert

BluLux Media

- Produced webpage content for multiple brands 
- Copywriting 
- Script Writing for Animated Videos 
- Created mood-boards for different brands 
- Product Descriptions

Content Writer

Change Mechanics Pvt Ltd

- Worked on the Project Women Entreprenuership Conference (WECON’19)
- Grant Writing (USAID, Australia Awards Scholarship) 
- Content Writing for WeCon ‘19 
- Marketing and PR 
- Script Writing for Digital Media
- Interviews with leading women entrepreneurs 
- Coordination with stakeholders (Delegates for the conference, Donors, Policy makers) 
- Research about grassroot women entrepreneurs
- Event Management
- Worked with Women Chamber of Commerce and Industry Multan on an Australian Aid Project
- Organised a Storytelling Training by Bharat Avalani, a Unilever Veteran for startups mostly women entrepreneurs.
- Organised different training sessions and workshops for startups.

Business Development Executive

Fauji Fertilizer Bin Qaism Limited

Worked with the HCM Department FPCL 
- Helped organise Train the Trainer (TTT) Program
- Assisted in employee record maintenance using HRIS
- Assisted in carrying out multiple workshops and trainings

Intern

Inter-Services Public Relations

- Worked with Electronic and Print Media Team

AIESEC

- Represented Pakistan at GCDS (Global Community Development Seminar), Beijing 
- Worked at an orphanage in Yichang, Hubei Province, China to develop and plan activities for underprivileged children. 
- Presented Pakistani culture to school children to help them understand global cultural differences and inclusivity.
- Worked at Xile Rehabilitation Centre, Wuhan, China with differently abled children.

taplio

The Battle

Muhammad Salman

Misha Salman

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