Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

Muhammad Salman

Pitch Speaks

Marketing Consultancy & Ops for the following industries:
• Food & Beverage
• Martial Arts
• Jewellery
• Small Scale Manufacturing

Managing Owner

Ataa Agri Farms

Ataa Agri Farms is a small-scale farming business run by my family. Being a one-person marketing team, I handle the following:
• Branding & mock-up creation for billboards, standees, sacks for vegetables etc. 
• Handling marketing operations (traditional marketing); mostly out-of-home marketing. 
• Helping organize events at Chakri location for educating masses on using modern farming techniques (such as tunnel farming or hydroponic farming)

Marketing Manager

EU Tech Chamber (EUTECH)

• Managed digital & traditional marketing activities for EUTECH, European Senate, and M&P Group along with sub-companies. 
• Managed a team of 13 having graphic designers, web designers, video editors, and journalists. 
• Responsible for quality check, coordination, delegation & analysing team performance.
• Marketing campaign ideation.

Imarat Group

• Helped revamp the engagement strategy of Leasing team through introduction of email marketing & leasing kits
• Came up with & maintained monthly social media calendars for 3 digital assets (Amazon Outlet Mall, Florence Galleria, Danube Homes) - leading to an average monthly increase of 385% in reach, 120% in profile visits, 94% in website redirection, and 200% in overall engagement.
• Created leasing proposals using Adobe Photoshop
• Assisted in revamping the leasing department through creation of a new leasing strategy, kit, & funnel
• Created a tenant network list of approximately 450 brands in Pakistan to streamline leasing
• Reached out to 36 brands and developed networking liaison with them.
• Responsible for assigning mall branding spots to tenants of Amazon Outlet Mall, and pricing each spot giving a total of 1.2 million PKR revenue to mall.

Marketing & Leasing Specialist

• Execution of a marketing campaign called "Red Tag" for Amazon Outlet Mall - leading to a daily average increment of 65.7% in sales and 18.84% in footfall.
• Wrote press releases for the signing of MoUs with different companies, e.g. Toni & Guy
• Developed plans for NOC Approval of societies in Islamabad zones 1, 3, 5
• Developed a business feasibility study for salons, cash & carry's, and hospitals in Islamabad using 448 data points
• Ideated creatives and mood boards for IMARAT Retail Conference
• Built narratives and PR for external clients

Marketing Specialist

Graana is a smart property portal in Pakistan.
• Wrote approximately 250 effective Google and Facebook Ad copies for property listings.
• Assisted in Google and Facebook Ads' optimization.
• Came up with 4 email marketing campaigns for Graana.com's weekly newsletter
• Optimized 400+ property listings on Graana.com's website as per SEO rules, along with proofreading for grammar and accuracy

Digital Marketing Intern

Fauji Foundation

Fauji Foundation is a group of businesses that primarily work towards the welfare of retired servicemen in Pakistan.
• Prepared 600 vouchers for record-keeping (Inclusive of: Bank, Payment, and Journal Vouchers).
• Posted 600 vouchers in Oracle Financial modules.
• Reconciled year-end bank statements for financial year ended 2018.
• Assisted during preparation of accounts, and yearly audit.
• Worked in a team of five to promptly execute deliverables.
• Coordinated and liaised with other departments.

Finance Intern

As a marketing expert, I like to dip my toes in anything and everything related to the field. Be it traditional marketing, OOH marketing, guerilla marketing, digital, or anything else - I'm the person to call!

Looking to connect with like-minded individuals with the same passion for my field.

I can be reached at info@pitchspeaks.com for collaborations and service provision.

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Muhammad Salman

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