Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

Muhammad Salman

Fuze

Heading the launch and growth of Fuzenomics Weekly; bringing the best Crypto alpha and market analysis from around the world to the UAE 🇦🇪

- Grew subscriber base to 1000+ (9 weeks faster vs Global Avg.)
- Ensured an average engagement rate of 4.18% (2.9 PPT+ vs Global Avg.)

Marketing Consultant

Fasset

Product, commercial & marketing strategy for the Fasset Digital Assets Exchange.

Strategy Manager

Product development & branding strategy for the Fasset Digital Assets Exchange.

Strategy Consultant

MHSP Global Solutions

Building Chronos - helping European companies scout, hire, track, and pay engineers from emerging markets such as Pakistan.

Product Owner

Product, Commercial, Marketing & Operational strategy for VELO.com

Product Owner - VELO.com

- Leading our team of 7 managers, 14 distributors and 100+ salesmen for 1/4 provinces in Pakistan; delivered a business upwards of $50 Million in 2020. 
- Delivered record high sales and broke the 70+ year sales record. 
- Developed and lead a national level project to ensure health/life insurance for all +4000 salesmen in the country with zero cost to BAT.
- Winner of Best Area Award for exceptional business delivery.

Area Sales Manager

• Marketing Strategy - VELO (6 Months)

• Trade Marketing (5 Months)

• Graduate Academy - London (1 Month)

Global Graduate (Management Trainee) - Marketing

World Food Programme

- Lead social media for UN-WFP in Pakistan. 
- Grew all our KPIs by 3x. 
- Built a sustainable content system utilizing Canva that was appreciated globally and was used for years to come.

Digital Communications Intern

Nestlé

Project 1: Increasing sales of Milo in Petromart channel.
Project 2: Increasing sales of Milo cartons in grocery channel.

Awarded Best Summer Intern 2016

Marketing Intern

What's important is not that one must think out of the box, but rather to understand that there never was one to begin with.

Khizer is a communications professional by education, a marketeer by passion, a story-teller by soul and a fusion of all 3 by experience. He learns quick, fails often and bounces back strong. Khizer uses his love for brands, calculated risk, a consumer at heart lens, work experience in 3 countries 🇩🇪🇦🇪🇵🇰 and an affinity to the digital realm to keep on growing, and to deliver bigger, better – always.

Khizer Malik

Looking for a Social Media / Content Executive to join our team and help manage day-to-day content and social media operations.

Location: Remote (Pakistan working hours)
Salary: PKR 120,000 – 150,000 per month

Key Responsibilities
• Plan and manage the monthly social media content calendar
• Design static posts, carousels, and simple graphics in Canva
• Write 2–4 blog articles per month (SEO-friendly)
• Assist with caption writing and post copy for Instagram, LinkedIn, and other platforms
• Schedule and publish content using social media tools
• Monitor comments, DMs, and basic community engagement
• Track basic performance metrics (reach, engagement, follower growth)
• Assist with content repurposing.
• Support campaign launches, product posts, and promotions

Requirements
• Strong Canva design skills (static posts, simple brand layouts)
• Organized and comfortable managing content calendars and deadlines
• Basic understanding of SEO for blogs is a plus
• 1 year of experience

If interested, please send your CV + portfolio/sample work to:
khizerrmalik96@gmail.com

Getting advice from the right people for your business is key. 

I remember early on in my e-commerce journey, I once went for advice on Meta Ads from a Senior Performance Marketing Manager at a large corporate

His advice turned out to be both useless and expensive

After all, he spent half his day making fancy presentations, and the other half either justifying low ROAS / or taking credit for high ROAS to his leadership team.

He had no idea what actually worked and what it took to scale profitably because he had a huge agency to do the work for him. He had never run a campaign himself in his life.

If you want to scale your ads profitably, it's best to learn from someone who has already done it for themselves and know how difficult it really is. (How you unlock the time of these people is another challenge however)

taplio

The Battle

Muhammad Salman

Khizer Malik

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taplio

The Battle

Muhammad Salman

Khizer Malik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Khizer Malik's LinkedIn Performance

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