Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

Muhammad Salman

Hasbro

Product Manager EMEA Region for Dolls Category - Furby, My Little Pony, Baby Alive

Responsible for the product portfolio management for Dolls Category brands in European Markets, via pricing, product positioning, insight tracking and financial performance evaluation.

Product Marketing Manager

Multi-Regional Brand Management Role : Central Eastern European & Turkish Markets

Brand Manager for NERF and pre-school brands (Peppa Pig, My Little Pony, Furby) in the Turkish Market and the Disney Franchise portfolio (Star Wars and Marvel) in CEE markets.

Brand Manager

Responsible for the management of FMC portfolio for Baltics markets: Estonia, Latvia and Lithuania.

Management of all cycle plan activity and project deployments from the production stage to b2b shipment levels portfolio performance evaluation and rationalization.

Supporting the development and deployment for all activation campaigns of the BAT global drive brands in Baltics markets.

Category Executive

Guided and executed the omni-channel launch plans for the re-branding campaign of glo in Poland.

Supported the strategy for 360 campaign activation and guided brand identity across all campaign developments.

Managed the portfolio of the neo consumables brand, providing portfolio optimization guidance, led new product launches from A to Z and managed regulatory compliances.

Acted as a single point of contact for the brand for all end-market teams from supply chain to digital, to trade support.

Brand Executive - glo

Tasked with the delivery of the new category launch for the Modern Oral - nicotine pouch products , succesfully deployed the brand launch of EPOK in Poland and Estonia.

Managed the EPOK brand performance and portfolio optimization while supporting omni-channel 360 activation campaigns for both markets.

Brand Portfolio Executive

As a global graduate trainee in brand marketing:

Managed the development and deployment of new campaigns for world-reknown brands like Lucky Strike and Pall Mall in Czech and Slovakian markets.

Deployed 360 brand-code campaigns for Rothmans and Lucky Strike brands, executing new product launches.

Led the portfolio rationalization & readiness for the menthol-ban in EU markets for both Czech and Slovakian markets.

Marketing Management Trainee

Freelance Conference Interpreter

Provided professional simultaneous and consecutive translation services for conferences, symposiums and business events within the following specialty subjects:

International Trade
Digital Commerce & Tech
Commercial Law & Informatics Law

Simultaneous & Consecutive Interpreter / Translator

Izmir University of Economics

Lecturer to preparatory level university students for ESL education, in accordance with the Cambridge University's CELTA standards.

English Second Language Instructor

Marketing professional, specialized in Brand Strategy & Execution, 360 Campaign Management, Digital Marketing with 6+ years in FMCG and Media driven consumer goods industry.

Personally enthusiastic about creating meaningful relationships between brands and their consumers, based on data driven insights and a creative human touch.

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Muhammad Salman

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