Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

Muhammad Salman

Extramarks Education India Pvt. Ltd.

● Prepared SEO strategy to enhance ranking, traffic, and lead generation.
● Fixed Web Core Web Vitals LCP & CLS by removing unnecessary JS loading, deferring JS and Styles, and
implementing lazy loading.
● Tested and strategized lead generation methods for EM products, such as sidebar banners, in-article promotions,
pop-ups, and form fill-ups.
● Tracked the user's entire journey with event tracking and optimized products accordingly.
● Developed on-page strategies, including tweaking articles with keywords, identifying gaps, and optimizing
content.
● Leveraged GPT 3.5 and GPT 4 prompts for tweaking, outlining, and keyword insertion.
● Conducted outreach for link building and link exchange.

B2C SEO:
● Monetized high traffic pages with adsense or other partners.
● Developed on-page strategies for improved ranking and lead generation.
● Leveraged GPT 3.5 and GPT 4 prompts for automating content improvement and creating SEO-optimized outlines.
● Managed freelance writers and assisted in optimizing on-page SEO.
● Conducted outreach for link building and link exchange.

ASO:
Improved sector and keyword visibility of Extramarks Apps (Learning App and Teaching App)

Assistant Manager - SEO

GeeksforGeeks

Senior SEO Analyst

At GeeksforGeeks

My Core Responsibilities:

(Technical, Semi-Tech and School Content)

-Optimization of Technical and Non-Technical Content includes DSA, Python, Java, C++, etc. School -Domain Content for (Classes 8 to 12), and Govt Exams & other Top Exams Content (UPSC, SSC/Banking) & (GATE, JEE, etc.)
-Writing SEO-Optimized Course Content (Maintaining all the On-Page and Off-Page-Linking requirements) for better search engine visibility.
-Strategizing and Promoting Courses within all relevant Top Pages.
-Optimize relevant keywords, maintaining keyword density, header tags, LSI Keywords, Linking, etc. in current and upcoming courses and articles for better Search Engine Visibility.
-Monthly Performance Audit of Technical & Nontech Articles
-Finding Volume Topics/Domain/Niches, and compiling articles on it.
-Schema Integration on Articles (Article, FAQs, Breadcrumb, etc.)
-Website Core Web Vitals Optimization (Site Speed SEO)
-Analysis of Traffic report and Keyword performance using Google Analytics and Google Search Console and integrated best of our course within our Top article.
-Weekly SEMrush report audit and fixed bugs and errors.
-Weekly Meeting with the SDE team for Tech SEO Fixes.
-Weekly Meeting with Founder (Sandeep Sir) For Discussing Current Status and Future Content Projections.

GeeksforGeeks IDE (Optimization of the GeeksforGeeks IDE platform)
-Contribution to the development and improvement of the GeeksforGeeks IDE
-Researching and incorporating new features and technologies to enhance the user experience
-Collaborating with the development team to ensure seamless integration of new features
-Staying up-to-date with the latest industry trends and best practices in IDE development
-Testing and debugging the platform to ensure its stability and functionality
-Monitoring user feedback and implementing suggestions for improvement
-Communicating effectively with stakeholders and clients to address their needs and concerns

SEO Analyst

Pulsus Group LTD

Search Engine Optimization Analyst

SharkSense_Digital 

Search Engine Optimization Executive

Organic Growth @GeeksforGeeks

With over 5+ years of experience in SEO, I have a proven track record of enhancing digital and organic performance across various industries, including EdTech, B2B, E-commerce, FMCG, and publishing. My ability to think quickly and drive for high performance has significantly boosted the brands I've worked with.

I've worked with well-known brands and startups such as:

1. Gsparisbeauty: A women's lingerie e-commerce brand
2. TheVishnu: Located in Khan Market, this brand specializes in women’s ethnic wear online
3. Paras Dairy: A leading dairy product brand
4. B2B Cet-Enviro: Providers of cooling and cleaning system technologies
5. B2B Kerry: A food and beverages brand
6. Avis India: A prominent car rental company
7. GeeksforGeeks and Extramarks: Notable names in the EdTech sector

Working with tools: WordPress, Google Analytics, Google Search Console. 

If you're interested in learning more or need help with SEO, feel free to reach out!

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