Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

Muhammad Salman

Botpresso

• Spearhead the creation and presentation of SEO strategies for pitch decks, collaborating directly with prospects and leadership
• Define and standardize internal SOPs for core SEO activities to ensure consistency and scalability across projects
• Restructure the interview process and refine candidate evaluation frameworks to improve hiring quality
• Strategize, lead, and oversee SEO projects while acting as the point of escalation and helping improve challenging client situations
• Mentor team leads and analysts by equipping them with the skills and clarity required for future leadership roles

Projects Led: Murf AI, Blinds To Go US/CA, Cleartrip IN & Corporate Services SG

Head of SEO

• Create SEO strategies and actionable for the client basis audit and best SEO practices 
• Collaborate closely with marketing and product teams to ensure smooth implementation and execution of SEO recommendations
• Provide guidance and training to team members and offer support to the extended team in overcoming SEO challenges
• Assist the internal marketing team with conceptualizing and ideating topics to enhance brand awareness
• Co-created internal SOPs (Standard Operating Procedures) with the CEO for easy reference in future projects
• Successfully led a team of engineers in developing an SEO extension and achieved 1000+ users.
• Playing around with AI and Python to create assets to help in the longer run

Projects Assisted: Headout, Glovo App & Use Torg
Projects Managed: Orchids International School, Edubridge India, Jobsier UK, Furnishka, John Jacobs & Growth School.

Sr. SEO Manager

Ziff Davis

SEO Consultant

Alternative Digital Solutions

Mypromovideos

webmaffia

Infidigit

•    Leading a team of 8 SEO professionals to drive an annual revenue of upto ₹10M for the agency
•    Partner with client's marketing team to develop monthly, quarterly strategies to maximise organic reach
•    Played a pivotal role in getting and maintaining the rankings on top 3 positions but also achieved featured snippets for highly competitive keywords for a leading BFSI client
•    Worked closely with the UI/UX, Technical and Analytical Team to identify issues and get them fixed
•    Performed detailed analysis and implemented strategies to drive high organic traffic, improve keyword rankings and conversion rate
•    Helped the client reduce their CPL by 5x thereby leading to an award winning case study 
•    Curated and published numerous articles around SEO to boost the organic traffic for the agency 
•    Established a productive work environment and optimised workflow 

Projects Managed: ICICI Prudential Life Insurance, Mylo Family & Aditya Birla Paints

Manager - Digital Growth

Associate Manager - Digital Growth

Sr. Analyst - SEO

Ethinos Digital Marketing

•    Develop and implement effective SEO strategies to produce high organic traffic and improve keyword rankings
•    Conduct competitor analysis and audit sites to identify gaps in the website and enhance user experience
 •     Perform keyword research and finalize keywords based on relevancy and search volume
•    Maintain and update search engine ranking and report to assess potential improvement
•    Develop effective link building strategies and manage backlinks to build online authority
•    Oversee the work responsibilities assigned to juniors and interns

Projects Managed: Thomas Cook India, James Hardie Au & Wellness Forever

Sr. SEO Executive

•	Audit site to identify gaps in technical SEO best practices
•	Conduct keyword research based on relevancy and search volume
•	Compose title, meta description, URL and copy for google ad campaigns using targeted keywords
•	Maintain and update search engine ranking and report to assess potential improvement
•	Facilitate off-page optimization such as directory submission, blog creation, and posting, social bookmarking, etc.
•	Conceptualizing ideas & designing quirky memes on the basis of trending content for Dopewope (Sister Company)

Projects Managed: Kaya Youth & Ultratech Cement

SEO and Content Executive

•	Udate search engine rankings
•	Conduct link building activities such as directory submission, blog creation, and posting, social bookmarking, etc.
•	Create monthly reports using Analytics and Search Console

SEO Intern

Self

•	Freelance designing for local clients including Centre Of Sporting Excellence
(Football Institute), Elysium Cali Park (Calisthenics Park) & The Friday House (Fast Food Outlet)
•	Managing social media handles for clients to create perceived value through page promotions and engagement with target customers and followers on Facebook and Instagram

Freelance Graphic Designer

Intelenet Global Services

•	Undertaking floor branding acquired by U.K. clients including Barclays & Barclaycard, through unique concept creation, idea generation, layouts and creative direction and execution to ensure unparalleled creative appeal and visual merchandises. Also, communication collateral designs such as
mailers, newsletters, appreciation mailers etc. within client specified timelines
•	Employee engagement through events and 	games
•	Conceptualizing process RnR programs and executing through liaison with intermediaries
•	Managing client relations, travel, and logistics

Engagement Coach

SEO chakra infused Chunin, aspiring Jonin!

I'm Akarsh Kavuttan, and I have close to seven years of experience in the realm of SEO. I currently hold the position of Head of SEO, I find immense joy in what I do. 

Over the years I’ve had the privilege of working across diverse industries including BFSI, Education, Travel and Tourism, SaaS, and E-commerce.

Beyond the world of SEO, I'm also an ardent anime fan. Just as I'm passionate about experimenting with new strategies and exploring innovative tools, I'm equally enthusiastic about discovering the latest anime gems.

On LinkedIn you will find me sharing learnings and observations on my projects that are first hand experienced by myself so feel free to ping me to know more about the same!

The dynamic nature of the digital world keeps me engaged, and I'm always excited to discover new stuff, both in my professional domain and the anime universe!

taplio

The Battle

Muhammad Salman

Akarsh K.

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