Akrivia Automation 

Building Product Marketing @ Akrivia Automation

Senior Product Marketing Manager

The Qube

Head of Product Marketing

WoWExp

Product Marketing Manager

Product Marketing Associate

ProductHood

Associate Product Fellow

Stealth Startup

-Launched an e-learning startup in the analytics and data science space.
-Scaled to 500+ paid customers
-Exited, to learn more about startups, finance, marketing, and sales.

Founder

Hi, I’m Manish.

A Product Marketing Enthusiast 

👨🏼‍💻 Current Company: Akrivia Automation
💼 Work Experience: 4+ Years

Manish Todi

Launch Cafe

Doing product marketing RIGHT. Banishing bad launches one product at a time.
What I do:
I solve your challenges around your product launch. My focus is on strategy and doing things right the first time. Offering full-service launches ( ie the full menu) or customized mentorship to suit your needs. 
I specialize in funded start-ups and companies in growth phases. Areas of expertise B2B and B2C Saas, Medical, Durable and Consumer Goods, Sports

Fractional Product Marketing Consultant

Product Marketing Alliance

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.

Founding 500 Member

Christensen, Inc.

•	Built and led Product Marketing Team, streamlined product lifecycle systems, and processes to efficiently take products to market and maximize product adoption.

•	Identified an untapped market opportunity in the oil refinery sector for a SaaS platform and effectively onboarded a refinery as a pilot project.

•	Introduced a SaaS platform portal and app for customers, transforming the process of ordering, delivering, and managing fuels and lubricants.

•	Performed extensive segmentation, market research, and validation to identify pain points and unique user personas, ensuring accurate messaging and positioning for the SaaS Platform. 

•	Created narrative designs, implemented a tiered pricing strategy, and collaborated with the product team to develop future roadmaps that included tailored tools, available either for a fee or based on revenue tier.

•	Achieved a sign-up rate of 67%+ among a customer base of 11K+ in 4 months while attaining a weekly increase of 7-9% in usage and increasing sales by 3% compared to seasonally adjusted rates.

Head of Product Marketing 

Featherston Strategies

•	Delivered consulting services, including market validation, market research, go-to-market strategies, and channel development to companies in growth phases or launching new products.

•	Engaged with Boards of Directors and the C-Suite, leveraging strategic campaigns, compelling narratives, and analytics to initiate and advance products aligned with the requirements of target markets.

•	Transformed the landscape of augmented reality gaming by introducing a subscription model bundling 5 games during the Pokémon craze and COVID-19, resulting in 10K+ paid subscriptions in 6 months.

•	Launched a Kickstarter project for an AI-controlled marijuana grow box (WeedCasa) leased to dispensaries, raising $250K+ and securing seed funding from VCs for manufacturing and launch in marijuana-legal states.

•	Supported 2 high-potential SaaS start-ups in the fitness/wellness space (FittFinder and Triadxp) in securing 2 rounds of venture capital funding, gaining extensive experience in driving revenue growth for SaaS firms. 

•	Guided The WarmerUpper Blanket (a bootstrap company) in penetrating the market by conducting market research, identifying value propositions, and positioning the product, resulting in annual sales of $500K+.

My Patriot Supply

•	Assessed the market feasibility and scope of a distinctive water filter product, performed comprehensive market research, competitive analysis, and segmentation, and created robust go-to-market strategies.

•	Revolutionized the water filter industry by introducing a pre-primed, long-lasting solution, utilizing mainstream narratives during periods of cultural anxiety, coordinating influencer campaigns, and implementing geofenced social media promotions.

•	Achieved exponential growth and introduced innovative line extensions, including retrofit kits, premium counter kits, portable units, whole house systems, and an annual subscription service.

Senior Product Marketing Manager, Business Development

Percussionaire Corporation

•	Rebranded a durable medical goods manufacturer, launched new mainstream products for hospitals and patients, and revamped all messaging, positioning, website, collateral, and sales enablement tools.

•	Led a team of 5 to execute advertising and marketing campaigns to enhance engagement within target markets and utilized medical professionals as advocates to boost product adoption.

•	Redesigned packaging to ensure compliance with environmental regulations and leveraged social media, case studies, and whitepapers to stimulate engagement and enhance brand visibility within target markets.

•	Implemented multifaceted marketing campaigns targeting home users, promoting the Phasitron ventilator, and modernizing patient care by bridging the gap between analog machinery and the digital era.

Chief Marketing Communications Officer

Roanoke Creative Marketing

•	Established a marketing firm specializing in equestrian sports and provided comprehensive marketing consulting services (including strategy development, execution, and GTM initiatives), growing the company and finalizing its sale to a business partner in 2012.

Product Marketing Director | Principal

Senior Product Marketing Leader, Driving cross-functional adoption, talented tactician and strategist for GTM

With over 15 years of experience as a product marketing leader, I have dedicated my career to driving impactful product commercialization strategies, go-to-market plans, and marketing campaigns that propel brands to new heights of success. My expertise lies in crafting innovative, data-driven marketing strategies that fuel new product launches, drive market expansion, and deliver multimillion-dollar growth across diverse industries.

Throughout my career, I have demonstrated a track record of success in launching and scaling new product lines across both B2B and B2C channels in highly competitive markets, including SaaS. I excel in driving vision, strategy, and execution for product innovation, development, and commercialization efforts, leveraging market insights to inform go-to-market plans and product positioning.

I am passionate about driving strategic projects to transform marketing strategy and tactics, streamline the end-to-end customer life cycle, and develop high-performing marketing teams. My extensive experience in generating actionable marketing analytics and insights has enabled me to make data-driven decisions that optimize marketing performance and drive business growth.

Career Highlights:

•	Led successful launches for 9 businesses and their products in 4 years at Featherston Strategies, resulting in total revenues of $7M+ while helping 2 SaaS companies in the fitness space secure venture capital funding.

•	Pioneered the development of the home filtration market and commercial applications at My Patriot Supply, overseeing the launch of 6 new filtration products within 15 months.

•	Developed campaigns at My Patriot Supply to enter mainstream markets, growing the product line’s gross profit from less than $2M to $8M+ during tenure.

•	Spearheaded a team of 8 product developers to expand My Patriot Supply’s product line while overseeing the PMM budget and establishing partnerships with international vendors from India, China, and the UK.

•	Executed global campaigns and hosted product training seminars at Percussionaire, resulting in a 400%+ boost in attendance while achieving 11%+ revenue growth in the US and 17%+ in EU markets.

•	Initiated, expanded, and rebranded high-end equestrian e-commerce brands across the US and EU markets at Roanoke Creative Marketing, resulting in annual revenue and client growth of up to 16% YoY.

taplio

The Battle

Manish Todi

Andrea Featherston PMM, MA

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