Akrivia Automation 

Building Product Marketing @ Akrivia Automation

Senior Product Marketing Manager

The Qube

Head of Product Marketing

WoWExp

Product Marketing Manager

Product Marketing Associate

ProductHood

Associate Product Fellow

Stealth Startup

-Launched an e-learning startup in the analytics and data science space.
-Scaled to 500+ paid customers
-Exited, to learn more about startups, finance, marketing, and sales.

Founder

Hi, I’m Manish.

A Product Marketing Enthusiast 

👨🏼‍💻 Current Company: Akrivia Automation
💼 Work Experience: 4+ Years

Manish Todi

Blink Digital

Marketing Project Manager

Yalo

- Go-To-Market strategies for Conversational Commerce platforms, and AI Assistant, successfully launching solutions in LATAM and APAC regions.
- Designed data-driven pricing strategies to optimize revenue for conversational solutions.
- Launched and optimized marketing campaigns to enhance customer engagement and retention, leveraging A/B tests and customer insights.
- Collaborated with cross-functional teams to deliver tools and initiatives that drive long-term engagement and feature discovery.
- Analyzed key metrics to identify activation, retention, implementing impactful strategies.

Take Blip

- Led multiple product launches: Conversational Platform, AI Assistants, CDP, Payments solutions and Social Listening Platform.
- Developed pricing strategies and implemented targeted engagement campaigns, enhancing customer retention and revenue generation.
- Created and monitored marketing campaigns, focusing on customer journeys and feature engagement.
- Partnered with product, innovation and tech teams to build solutions that enhance engagement and adoption. 
- Performance testing, explore new use cases and cost analysis for conversational solutions utilizing generative AI for AI Assistants, Copilot, and Speech-to-Text.

Product Marketing Lead

Movidesk

- Developed product messaging, positioning, and Go-To-Market strategies to maximize adoption.
- Launched targeted marketing initiatives, including customer journeys and engagement campaigns, supported by data-driven insights.
- Worked closely with teams to implement scalable engagement plans that prevent churn and drive customer satisfaction.
- Advanced segmentation to target high-potential customer cohorts and guide campaign strategies.

I bring extensive experience in managing complex projects for major brands across technology, SaaS, e-commerce and finance. Short-Term Project Highlights:

- McGarryBowen & Dux (Project Manager): Led critical projects, including the implementation of Natura's e-commerce, Fundação Vanzolini's EAD platform, Caixa Econômica's website, and Bradesco’s mobile app, ensuring seamless execution and enhanced user experience.
- Hive Marketing Technology (Project Manager): Oversaw CRM system development for BR Malls, launched Outback’s website and chatbot, and managed mobile app updates for Eucatex and Ambev, optimizing client engagement and technology efficiency.
- Intelbras (via Agency Propague) Digital Marketing Campaign Manager: Directed B2C content and paid media campaigns, focusing on brand positioning and customer engagement across digital channels.
- Access Holding (Marketing Project Manager): Defined go-to-market strategies and identified growth opportunities in the Brazilian FinTech sector, contributing to product success and market penetration.
- Alhambra IT: Spearheaded high-impact digital marketing, boosting lead generation and customer acquisition. Successfully launched innovative cloud and cybersecurity solutions.

Project Manager

Mondelez International

- Managed digital marketing initiatives for global brands, including Oreo, Halls, and Trident, driving increased brand engagement and revenue growth.
- Designed and implemented paid media strategies across multiple platforms, achieving significant ROI improvements.
- Developed consumer-centric content and campaigns, aligning brand voice with audience preferences to boost loyalty and retention.
- Analyzed campaign performance using advanced metrics, providing actionable insights to optimize future strategies.

Digital Marketing Specialist

Warner Media

- Crafted innovative pricing strategies that enhanced profitability and increased market share for Warner channels in Latin America.
- Collaborated with Ad Sales teams to develop promotional packages tailored to diverse markets, driving cross-regional revenue growth.
- Conducted financial modeling and feasibility analysis to support the launch of new projects and business proposals.
- Designed and tracked performance indicators, ensuring alignment with strategic revenue objectives and operational efficiency.

Sr. Strategic Planning Analyst

- Pioneered pricing strategies and segmentation initiatives that resulted in measurable increases in gross revenue and customer retention.
- Leveraged relational databases to extract insights on customer behavior, informing highly targeted marketing campaigns.
- Managed online marketing investments, optimizing campaign performance and maximizing ROI across digital channels
- Competitive Intelligence Program and Market Research

Marketing Planning Analyst

Driving Growth Through Data-Driven Marketing & Technology Innovations

With over 18 years of experience at the intersection of marketing, technology, and data-driven strategies, I am passionate about transforming challenges into growth opportunities. I am highly skilled n developing Go-To-Market strategies, launching innovative products, and optimizing pricing frameworks to drive revenue and competitive differentiation in the fast-paced B2B SaaS and technology sectors.

As a leader in Product Marketing and Pricing Strategy, I have successfully managed cross-functional projects from discovery to delivery, leveraging deep expertise in market research, product positioning, and customer segmentation. My approach combines strategic foresight with an ability to execute, ensuring impactful outcomes and rapid results.

At Yalo and BLIP, I spearheaded launches of cutting-edge solutions in Conversational AI, Generative AI, and Payment Platforms, delivering significant growth across LATAM and APAC regions. I thrive in dynamic environments, working alongside agile squads and cross-functional teams to craft compelling value propositions and design sales enablement tools that empower teams to close deals faster.

Key competencies include:

Pricing Strategy & Revenue Optimization
GTM Planning & Execution
Product Life Cycle Management
Competitive Intelligence & Market Analysis
Demand Generation & Sales Enablement

My expertise extends to utilizing advanced tools like CRM systems, CDP, and marketing automation platforms, ensuring scalability and data accuracy. An advocate for leveraging Generative AI to enhance customer experiences, I stay at the forefront of technological trends to ensure impactful business results.

Driven by a growth mindset, I believe in the power of strategic planning, data analysis, and innovation to accelerate success. Let's connect if you're seeking a results-oriented leader passionate about driving innovation, growth, and impact in the tech landscape.

taplio

The Battle

Manish Todi

Felipe J.

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