Akrivia Automation 

Building Product Marketing @ Akrivia Automation

Senior Product Marketing Manager

The Qube

Head of Product Marketing

WoWExp

Product Marketing Manager

Product Marketing Associate

ProductHood

Associate Product Fellow

Stealth Startup

-Launched an e-learning startup in the analytics and data science space.
-Scaled to 500+ paid customers
-Exited, to learn more about startups, finance, marketing, and sales.

Founder

Hi, I’m Manish.

A Product Marketing Enthusiast 

👨🏼‍💻 Current Company: Akrivia Automation
💼 Work Experience: 4+ Years

Manish Todi

Silverfort

Express.Doctor

Marketing Manager

Samsung Electronics

- Team leading and mentoring of 4 Product Marketing Managers (Support of independent GTM, Marketing Strategy preparation 10+ company product launches)
- Prepared Go-To-Market (GTM) strategy for new mobile device category on the market: developed deep understanding of the product, its unique value proposition and target customer segments, crafted positioning and messaging (Net Revenue↑ 0 → 30M$)
- Developed product marketing strategy for professional creative users acquisition (designers, architects, artists) and students with detailed marketing and adoption activities plan (user base↑ +10% in 2 years).
- Initiated new A/B testing process for message and copy optimization on company's website (lead generation↑ +20%)
- Initiated new data-driven mobile device selection via website based on customer usage scenario (page visits↑ +25%)
- Collaborated closely with Sales, Customer Success, Design, PR, Digital Marketing Teams to develop and execute comprehensive Go-To-Market (GTM) strategies.

- Led Go-To-Market (GTM) strategy creation and executed marketing strategy for 15+ new company mobile device product launches with regular activities and special pre-sale campaigns for awareness maximization (Net Revenue↑ 80M → 160M$ in 3 years)
- Launched 2 new local kids product devices from scratch with 360 Marketing support: GTM, PR and marketing strategy execution, marketing materials creation (18K+ devices sold in 2 years in new company niche)
- Regularly leveraged in-depth customer research, feedback and market intelligence for identifying competitive landscape (USPs, product positioning and messaging) for value proposition customization
- Created 15+ marketing and sales enablement materials (product videos, website content, email, blog posts, sales decks, one pagers) for effective communication the value and benefits of the new products and increase awareness and adoption
- Collaborated closely with Sales, Customer Success, Design, PR, Digital Marketing Teams to develop and execute comprehensive Go-To-Market (GTM) strategies

- Supported Go-To-Market (GTM) strategy creation for 2 new company products launches together with Product Marketing Manager
- Regularly conducted market research for identifying competitive landscape (USPs, product positioning and messaging) for value proposition customization
- Created product positioning and messaging for 2 new products by identifying target audience (Lifestyle and Sports-Oriented people)
- Executed marketing strategy for 2 new products launching support
- Supported creation of sales enablement materials for 2 new products (sales guides, sales decks, one-pagers, website product pages)
- Collaborated with Sales, Marketing Communications, PR, Trade Marketing, Content Marketing, Digital Marketing to develop and execute comprehensive Go-To-Market (GTM) strategy for 2 new products

Junior Product Marketing Manager

- Initiated monhtly customer feedback collection and market intelligence to identify key customer pain points
- Conducted 50+ marketing and sales promotion activities including KPI setting and post-evaluation analysis (monitoring campaign performance, measure and report on campaign effectiveness)
- Regular company inbound and outbound stakeholders update about new company products launch
- Maintained internal portfolio products database (datasheets, product catalogue, roadmap)
- Created 10+ market intelligence reports with self-public speech during conferences with external stakeholders: B2B Customers, Tech and Business Media (100+ people).
- Collaborated with Sales, Marketing Communications, PR, Content Marketing

Portfolio Manager

DIXY Group

- Implemented SKU management framework for stores assortment matrix input/output process with company assortment policy control creation
- Initiated regular internal store assortment analysis with focus on sales performance and optimization

Assortment Control Manager

- Various data collection and analysis on Company's President request
- Preparing presentations on Company's President request
- Company's committees support, agenda creation and maintenance. 
- Monitoring of meeting results implementation in different cross-functional projects

Analyst

- Implementation of product distribution between the Distribution Centers (DC) after passing through the customs post (marine and land customs).
- Control of shipments and goods delivery to the company's facilities
- Control DC deliveries from suppliers
- Daily monitoring and ensuring regulatory commodity stock at MSRP
- Control the Service Level (SL) of DC and suppliers
- Work in the corporate information system: placing orders to suppliers, the range of adjustment to the DC and other objects of the company, the implementation of returns to suppliers
- Claim work with suppliers

Achievements:

- Rose SL product on DC Noginsk to an average of 90% for 4 months (Aug'15 - Nov'15).
- Actively participated and supervised the transition of the company from the DC Noginsk to DC Synkovo (Dec'15-Jan'16)
- Supported launch of Pushing Technology to stores, controlling of all the stages of its implementation (Dec'15)
- Actively participated in the creation of informative reports on suppliers SL, offered to consolidate information on backorder providers for effective monitoring of losses
- Actively participated in the process of launching direct banana import in the company, controlling of all the stages of the process.

Fruits and Vegetable Category Specialist

Engineering Project Solutions LLC

Led project of actualizing vendors database creation (MS Access)

Engineering Manager

Led the project of automated control system of suppliers creation

Project Manager

Russian Helicopters, JSC

Acquitance with the Salary Management in the Industrial Plant

Intern in the Salary Department

Product Marketing Manager with 5+ years of experience in developing and executing go-to-market strategies for products and services. I have substantial experience in deep market research which allowed me to conduct successful launching campaigns with solid product value proposition to the end-user catching up the latest technology trends.

Main Achievements:
- Reach #1 Tablet Market Share position in Nov'21 (37%) after 2 years of steady growth from 16% (first time since 2012)
- Samsung Tab Business 2 times growths in 2 years (2019-2021) from 80M to 160M Net USD
- Local Kids Tablet project creation (from idea to end product) in collaboration with Riki Company in 2020 and 2021
- Successful team leading (4 people) in 2021-2022 (100% Yearly Team Targets Achievement)
- Successful launches of different product categories with non-stop GTM improvement and sales performance uplift

taplio

The Battle

Manish Todi

Evgenii Raisfeld

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